Games as a Platform for Innovation - Financial Times Global Investment Series

1 Billion Gamers 38 110 17187 80 18 105 31116 10 35 2 14

3rd in the world for videogame development1st in per capita employment * Entertainment Software Association, 2011 report http://theesa.ca

16,000 game developers8 of the top 10 game companies 20% of North America’s bestselling games * http://theesa.ca

$1.7 billion USD industry+ 11% growth for past 2 years+17% forecast for next 2 years * http://theesa.ca

1 Billion Gamers 38 110 17187 80 18 105 31116 10 35 2 14

500milliondownlo ads1 billionplayers

200,000 years300 millionminutes a day

$400 millionin 24 hours$1 billion in2 weeks

170 hours ayear perplayer…Or 1 monthof full-timework everyyear

100 million hours3 weeks of Angry Birds play7 days of Call of Duty

What if we could bring thesepowerful positive emotions… to our real lives? to our workplaces? to the world’s toughest challenges?

GAMIFICATIONInventing new kinds of workand business practices that engage and empoweremployees, customers, andconsumers as effectively as a good game

In the last 12 months…• $10+ million in seed capital for a series of disruptive, gamification startups *• $25+ million capital to traditional businesses betting big on gamification as a core customer strategy *• a new $100 million fund dedicated to gamification * * Venture Beat

Economic Forecasts2011: $100 million in gamification development *2015: $1.6 billion *2016: $2.8 billion ** * Bloomberg Business Week ** M2 Research

• FFoursquare

Industry Forecasts2014: A primary gamification platform will become as important as Facebook, eBay or Amazon *2015: More than 50% of organizations that manage innovation processes will gamify them * * Gartner Research & Analysis

Industry Forecasts2016: Nearly 70% of Global 2000 organizations will have at least one gamified application. * * Gartner Research & Analysis

Top Gamification Movers SAP Oracle IBM Cisco Autodesk Open Text

SAP’s Moon Shot:“Gamification is the path to 1 billion users by 2015.”

In the U.S., 99% of boys under 18 &94% ofgirls play regularly – 13 and 8 hours a week

92% of two-year olds play games!

“It’s inevitable: soon, we will ALL be gamers.”

1 Billion Gamers 38 110 17187 80 18 105 31116 10 35 2 14

Get the slides! slides@avantgame.com@avantgame

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Games as a Platform for Innovation - Financial Times Global Investment Series

by Jane McGonigal on Jan 17, 2012

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Games as a Platform for Innovation - Financial Times Global Investment Series — Presentation Transcript