Social Networking Media

Social Networking Media How the software authors should use it? Adriana Iordan Web Marketing Manager / Avangate http://www.avangate.com

Social Network Media?
Social media involves
technology
conversations
sharing of information
Social media:
Web 2.0 applications :
Flash, Ajax, feeds,
web services,
RSS, mashups
wiki, podcasts,
blogging & microblogging
Just to name a few
“ just for fun ” / “ waste of time ” , “ just noise ”

Traditional & New Marketing
Traditional + New Media Marketing = Effective Marketing Mix
Traditional (examples):
one way communication
“ corporate talk”; formal
company created content
newsletters / e-mails
“ doing communications”
limited distribution channels
New Media Marketing (examples)
multi directional communication
authenticity & transparency; informal
user created content (co-creation)
blogs, social networks, SMM
“ building communities”
Unlimited distribution channels
Gapingvoid.com

Why incorporate Social Networks?
Consumer Internet Barometer (2008) surveys:
At least 1 out of 5 social network users log on to blog or meet new people.
Among the 30 and over working-age population, 1 out of 8 uses social networking sites to conduct business.
Currently, 1 out of every 4 people online visits social networking sites
ComScore : Facebook : 123.9 million unique visitors / May 2008 MySpace's 114.6 million unique visitors / May 2008

Why incorporate Social Networks?
What are the benefits?
Targeted increase of website traffic
Creating positive brand association
Growing brand awareness
Conversions and sales
Control of the search results
Business development
More loyal users
Social media profiles in Google People prefer doing business with those they know!

Basic rules on New Media Marketing
Basic rules of New Media Marketing
Transparency & authenticity
Learn to listen, have a personality
Develop relationships
Encourage the conversations
Try to add value to your industry and community
Connect with the influencers / help them find you
Create content and products worth talking about
“ Build communities” instead of “doing communications”

Microblogging for lifestreaming
Twitter – social networking tool + micro-blogging
Benefits (examples):
Request instant feedback
Build connections & reach prospects
Increase brand awareness
Customer support (respond to customer queries)
Improve reputation

Social Voting Sites: StumbleUpon Social Bookmarking & Networking Website
More targeted traffic
Search engine reputation
Attracting “linkerati”

Professional networks: Linkedin
Linkedin
Easy access to expert advice
Expand contacts
Get PR visibility
Reinforce business brand
Conduct market research

Social Network: Facebook
Facebook :
Facebook fan pages, ads and secret groups
Sharing content easily
3 rd party applications (widgets) quickly
replacing specialized websites
Competitive advantage: conversational
marketing
Demographic targeting: ads and flyers
Homepage sponsored stories (news feeds)
Top 100 most influential bloggers are on Facebook

Marketing Mix
Launching a new product? A major update?
New marketing mix ideas:
Differentiate and innovate
Release and ask for feedback
Think mobile
Youtube, Flickr, Facebook, Linkedin
Pitch editors directly
Twitter account
Social bookmarking sites
Measure the effectiveness
gapingvoid.com

VMWARE Success Story
Social Networking is of such importance for the VMWARE company that it has build a meeting place for all its communities: www.vmworld.com

VMWARE BUZZ
VMWARE managed to create buzz around itself in the real sense of the word. It manages 18 blogs and has more than 10 specialized communities build on it’s own web platform.
It can be found on all major social media platforms

Firefox Success Story
With the help of it’s huge community, Firefox managed on June 18, 2008 to break the world record for most downloads in one day: 8,002,530

Mozilla Social Networking Strategy
Social Networking strategy:
Firefox Community portal
Firefox fan page on Facebook
Firefox fan page on other social networking
Firefox Twitter page
Official Firefox YouTube channel
+ Traditional public relations

Firefox Buzz
A real success community really starts when it grows by itself.

Conclusions
Immediate actions to take:
Use an RSS Reader and subscribe to feeds
Start a free company / personal blog / start micro-blogging
Open a free page on Facebook
Create a free Linkedin account
Check your website content and start networking!
Connect with me!
Adriana Iordan, Web Marketing Manager / Avangate
Email: [email_address]
Twitter: http://www.twitter.com/adriana_iordan
Some traditional good old marketing: Avangate Digest Newsletter
http://www.avangate.com/newsletter

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Social Networking Media

by Avangate BV on Jul 25, 2008

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Social Networking Media — Presentation Transcript