Effective Advertising and Marketing

Effective Advertising & Marketing 5 BASIC Rules on How to manage your Marketing with 0 budget Adriana Iordan Web Marketing Manager / Avangate http:// www.avangate.com

Online marketing concept

More targeted traffic + improved conversion rates = More sales

More sales + loyal customers = Even more sales

Every online shop will want:

to attract targeted traffic

to convince them to buy

to make them return and have a positive experience

" You cannot go from engineering to sales and skip the marketing step."

Advice 1: You need to have a website! It is not enough to have a website. There is no website that cannot be improved, unless your conversion rate is 100 %  !

I have a website.

What to do?

Test everything: A/B Testing; Multivariate Testing

Use Website Optimizer from Google (free)

Run usability experiments

Measure results: test, analyze, optimize and again!

Things to consider: call to action buttons, content, headlines, product images, product copy, about us and contact us pages, shopping carts, TEST everything!

Advice 2: Measure everything! Numbers don’t tell you anything by themselves, they require context and interpretation .

Performance web metrics

Don’t confuse reporting with “analysis”

Measure what is important for your business and not what the web analytics tools gives you

Choose metrics that can help you: increase revenue, decrease costs and improve customer satisfaction

Never measure conversion rates without goals

Performance metrics:

Average cost per unique visitor, average cost per prospect, average cost per customer, conversion rates, bounce rates

Visualize your visitors

Site overlay Heatmaps

Google Analytics Crazyegg.com

Advice 3: Use content to “Sell” Show them there is a human behind the website, talk the language of your audience.  It is not about you and your product, it is about them. I nformation resource (blog, articles, reports, whitepapers )

Advice 4: Build a community around your product The users are speaking online: they recommend or give negative reviews, they ask for relevant and trusted information.

Find the network for your business

Go networking! 