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Importance of tags on a website
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Importance of tags on a website

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Presentation dealing with tag use on our lovematters.info website, used in editorial meeting

Presentation dealing with tag use on our lovematters.info website, used in editorial meeting

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  • Guardian heeft aan de rechterkant een rijtje tags, en boven het artikel ook nog eens een soort crumbtrail die de ‘aboutness’ communiceert: wheream I? Ook deze wordt met behulp van tags aangemaakt.
  • It’s notvaluable to generate tags thatrefer to justonearticle.
  • It’s notvaluable to generate tags thatrefer to justonearticle.
  • It’s notvaluable to generate tags thatrefer to justonearticle.

Transcript

  • 1. importance of tags: organizing content 1 2 3 4
  • 2. importance of tags: organizing content 1 2 3 4Helping users discover content by creating an added layer of navigation
  • 3. importance of tags: organizing content 1 2 3 4 Creating topical pages that have a strong presence to people and search engines alike
  • 4. importance of tags: organizing content 1 2 3 4 Creating internal links to guide search engine crawlers homepage tag page article page tag page article page tag page article page article pagearticle page article page article page article page article page article page
  • 5. importance of tags: organizing content 1 2 3 4 Surfacing older content that would otherwise be buried in the user archive article page tag page older article page older article page older article page
  • 6. Tags are a powerful tool …“The power of metadata is that it is amachine readable asset. Machine readable assets formthe basis by which applications can navigate online text.Now it is possible to build applications to bind,differentiate, collate and curate content, resulting inhuge automation wins, for both newsrooms and newsconsumers”. Semantic Tech the Key to Finding Meaning in the Media, readwriteweb.com, January 17, 2012
  • 7. … but can also create problemsWhile the Web’s architecture rests on a solid foundation ofcode, its usefulness depends on the slippery slope ofsemantics. It’s all about words. Words as labels. Words aslinks. Keywords.And words are messy little critters. Imprecise andundependable, their meaning shifts with context. Peter Morville: Ambient Findability
  • 8. Use tags wisely Tags as ‘content clusters’ : from weak collections … content cluster 4content cluster 1 content cluster 6 article content cluster 7 article article article article content cluster 3 content cluster 5 article article content cluster 9 article article article article content cluster 11 content cluster 8 content cluster 2 article content cluster 13 content cluster 12 article article article article article content cluster 16 article article articlecontent cluster 10 article article article article content cluster 18 content cluster 14 content cluster 17 article article article article content cluster 15 article article article content cluster 19 content cluster 23 content cluster 22 article articlecontent cluster 20 content cluster 21 article article article article article article article article
  • 9. Use tags wisely … to strong collections.content cluster 1 content cluster 2 content cluster 3 content cluster 4 article article article article article article article article article article article article article article article article article article article article article article article article article article article article article article
  • 10. Use tags wiselyUsing similar tags confuses the user … Which one should i choose ?
  • 11. Use tags wisely … and generates duplicate content.… at least, that’s what you would expect. Duplicates also confuse editors
  • 12. Use tags wiselyTry to decide on ONE tag and use other locationsto put rest of the keywords in tips sex tips sexy tips love tips twitter love tips twitter sex tips twitter tips @sexylovetips sex tips @sexylovetipsHIV hot tips online flirting tips tips on flirting relationship tips safety tips
  • 13. Use tags wiselyBuild STRONG collectionspornporn addictionporn in Indiapornapornopornographypornography for womenalternative pornographycartoon porn pornographyconfessions of a porn reviewerfemale-friendly pornFeminist Porn Awardslesbian pornMakeLoveNotPorn.comDusk
  • 14. Keyword locations other than tags page title URL article headline first paragraph anchor textMenu labels Image file name & alt text
  • 15. Keyword locationsWhat about meta keywords, meta description?
  • 16. Keyword locationsMeta keywords
  • 17. Keyword locations Meta descriptions can improve CTR, but don’t improve ranking. Be sure to use keywords in on-page locations. Sharing on FBGoogle SERP