Google+ is a sociallayeracross Google search, Youtube, Gmail, Calendars, Android. We’veprobablyallnoticedthisbynow
Theymayonly rank for long tail (veryspecific)searches, but Google Plus posts are indexedandcan rank bythemselves
Your image in search snippetscouldimprove CTR which in turn canimprove ranking.
But youneed (much) more thanjust the authorshipmarkup. See: Appearing in the "In-depth articles" featurehttps://support.google.com/webmasters/answer/3280182Note: the rel=publisher-markupcould have a role in signalingwhich brand logo shouldbeshown.
The idea behind AuthorRank is that your reputation as a content creator will influence the ranking of search results. The Authorshipmarkupshouldidentifythose content creators, but the biggest problem with Authorship markup is adoption. Not everyone is participating. And Google is unable to use Authorship as a ranking signal if important authors aren't participating. So, there will be a change in tactics from Authorship markup to entity extraction as a way to identify experts and a pathway to using Authorship as a ranking signal. So you should build your authority, not concentrate on ‘authorship’. See: http://www.blindfiveyearold.com/authorship-is-dead-long-live-authorship
Problemsarisewhenthere are severalauthorswho co-publishedanarticle, andhowto monitor changingauthority (because of career changes, retirement, death)
There are different sorts of pages
This product is in beta for a limited set of AdWords advertisers. SEE: http://www.google.com/+/business/brands/ads.html People can join a Hangout On Air, add a comment, follow your brand or give a +1, right from an ad.
12 August 2013 – Google’s recently introduced In-Depth Articles search feature includes a special role for rel=publisher (verified brand page) connections. If the web site hosting an article featured in the In-Depth results box has a verified Google+ brand page connection, Google will pull the brand’s logo from that page.
Including a direct link to the Google Plus Brand Page. Note: NY Times don’t have rel=publishermarkup in the headsection of their website, they must have usedanother way toverify (thatcanbedoneby email, or by Google ifitrecognizesyou as the administrator of the GWT account).
Transcript of "Google Plus for publishers"
Arne van Elk
RNW Business Intelligence
Google+ for publishers
What is Google+ ?
Impact on search results?
Authorship & author rank
Google+ Brand Pages
it’s complicated …
Can Google+ Impact Non-Personalized Rankings of
Content Created Off Platform?
• Currently +1’s are not used as ranking signal
• But, when a link to a page is shared on Google+, this
creates a ‘followed’ link that can pass pagerank
• Verification of the author of an article by
linking a personal Google+ page to the article
page using rel=“author”
• Increased visibility/CTR in SERPs
• Possible protection against being outranked in
Google Search by those who scrape your
content and republish it on their own sites.
Not just any author
of course it helps
when you actively
Even more info when you click on the author’s name
Authorship may help to get in Google’s
In-depth-articles - feature
Authorship is NOT a ranking factor!
The concept of author rank has not taken off (yet)
How does Google know fore sure …
if certain words on a page refer to a human being
if that human being is the author of a given page
what authority this author has, on which topics
which author is more authoritative than others
(on a given subject)
• when things change (because of career
changes, retirement etc.)
When AUTHORSHIP adoption is
low, AUTHORRANK does not reflect ‘the real
Advantages of a Google+ Brand Page
• Taking up more space in SERP for a branded search
• Creating new touch points for people to engage with
• Quick indexation of new pages
• Verifying brand identity with rel=“publisher”
• Getting in the ‘suggested users’ list
• +Post Ads: Google+ Content in Ads on Google Display
In other words:
your presence in
In ways that will see a
lot of development in
the coming years
Rel = “publisher”
• Markup that verifies brand identity by
linking a website to the corresponding
Google+ Brand Page
• The Google+ page will be displayed in
search results for a branded search
Disadvantages of a Google+ Brand Page
• Another beast’s mouth to fill
• Spreading your social media efforts too thin
• Is your audience on Google+?
Finally: do the test