Google+ is a sociallayeracross Google search, Youtube, Gmail, Calendars, Android. We’veprobablyallnoticedthisbynow
Theymayonly rank for long tail (veryspecific)searches, but Google Plus posts are indexedandcan rank bythemselves
Your image in search snippetscouldimprove CTR which in turn canimprove ranking.
But youneed (much) more thanjust the authorshipmarkup. See: Appearing in the "In-depth articles" featurehttps://support.google.com/webmasters/answer/3280182Note: the rel=publisher-markupcould have a role in signalingwhich brand logo shouldbeshown.
The idea behind AuthorRank is that your reputation as a content creator will influence the ranking of search results. The Authorshipmarkupshouldidentifythose content creators, but the biggest problem with Authorship markup is adoption. Not everyone is participating. And Google is unable to use Authorship as a ranking signal if important authors aren't participating. So, there will be a change in tactics from Authorship markup to entity extraction as a way to identify experts and a pathway to using Authorship as a ranking signal. So you should build your authority, not concentrate on ‘authorship’. See: http://www.blindfiveyearold.com/authorship-is-dead-long-live-authorship
Problemsarisewhenthere are severalauthorswho co-publishedanarticle, andhowto monitor changingauthority (because of career changes, retirement, death)
There are different sorts of pages
This product is in beta for a limited set of AdWords advertisers. SEE: http://www.google.com/+/business/brands/ads.html People can join a Hangout On Air, add a comment, follow your brand or give a +1, right from an ad.
12 August 2013 – Google’s recently introduced In-Depth Articles search feature includes a special role for rel=publisher (verified brand page) connections. If the web site hosting an article featured in the In-Depth results box has a verified Google+ brand page connection, Google will pull the brand’s logo from that page.
Including a direct link to the Google Plus Brand Page. Note: NY Times don’t have rel=publishermarkup in the headsection of their website, they must have usedanother way toverify (thatcanbedoneby email, or by Google ifitrecognizesyou as the administrator of the GWT account).
Arne van Elk
RNW Business Intelligence
2. Google+ for publishers
What is Google+ ?
Impact on search results?
Authorship & author rank
Google+ Brand Pages
3. What is Google+ ?
… but different.
4. Web pages can be shared
within circles or receive a +1
5. But what is Google+ exactly?
A social layer across Google’s services
6. Google+ is also an identity platform
directly connected to Google search
Mapping a web of people & organizations
7. Google’s Goal of Google+ …
Generate data that can be used to
improve search results
8. Impact on search results?
2. Google+ posts in search results
3. Shared links are ‘follow’: they let
9. Google+ impact on personalized results
10. Google+ impact on personalized results
This result is on no. 1
because an influental
person I follow on
Google+ has shared
11. Google+ local page impact on search results
(and I wasn’t even looking for them)
This result probably is no. 1 because
they have a Google+ local page
12. Google+ Posts in search results
13. Can Google+
it’s complicated …
14. Can Google+ Impact Non-Personalized Rankings of
Content Created Off Platform?
• Currently +1’s are not used as ranking signal
• But, when a link to a page is shared on Google+, this
creates a ‘followed’ link that can pass pagerank
15. Shared links are ‘follow’
• Verification of the author of an article by
linking a personal Google+ page to the article
page using rel=“author”
• Increased visibility/CTR in SERPs
• Possible protection against being outranked in
Google Search by those who scrape your
content and republish it on their own sites.
17. What are you looking at?
18. Authorship SERP Benefits
19. Does it work? Depends on the type of search …
20. Not just any author
of course it helps
when you actively
21. Even more info when you click on the author’s name
22. Authorship may help to get in Google’s
In-depth-articles - feature
23. Authorship is NOT a ranking factor!
The concept of author rank has not taken off (yet)
24. Authorrank challenges
How does Google know fore sure …
if certain words on a page refer to a human being
if that human being is the author of a given page
what authority this author has, on which topics
which author is more authoritative than others
(on a given subject)
• when things change (because of career
changes, retirement etc.)
When AUTHORSHIP adoption is
low, AUTHORRANK does not reflect ‘the real
25. Google+ Brand Pages
26. Google+ Brand Pages: different flavors
27. Advantages of a Google+ Brand Page
• Taking up more space in SERP for a branded search
• Creating new touch points for people to engage with
• Quick indexation of new pages
• Verifying brand identity with rel=“publisher”
• Getting in the ‘suggested users’ list
• +Post Ads: Google+ Content in Ads on Google Display
28. In other words:
your presence in
In ways that will see a
lot of development in
the coming years
29. Suggested users list
30. New advertising options coming up
+Post Ads: Google+ Content in Ads on Google Display Network
31. Direct link to Google+ page in Ad
32. Rel = “publisher”
• Markup that verifies brand identity by
linking a website to the corresponding
Google+ Brand Page
• The Google+ page will be displayed in
search results for a branded search
33. Disadvantages of a Google+ Brand Page
• Another beast’s mouth to fill
• Spreading your social media efforts too thin
• Is your audience on Google+?
34. Finally: do the test