Using Social Media to find your next Job

Welcome OLA Help & Hope Using Social Media to find your Dream Job Andrew VanConas

Pinstripe Social Media is a Ventura-based internet and social media marketing firm. We create websites, blogs, podcasts, and manage various social media and networking campaigns.

Social Media

is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).

Social Media is About

Why use social media to find your dream job?

According to Jobvite.com survey of 440 Human Resource Professional
72% plan to spend more time recruiting via social media this year
Half expect to spend less time on job boards
The most Popular sites for Recruiters and HR pros;
LinkedIn (used by 95% of those who responded)
Twitter (42%)
Facebook (59%)
Other (13%)
MySpace (11%)

66% Have successfully hired a candidate through an online social network
Only 24% of candidates disclose social networking presence
2 copies of Survey – Please share

Why did the surveyed hiring managers fail to consider a candidate

Information about drinking and drug use
Provocative or inappropriate photographs
Discriminatory remarks about race, gender, religion, sexual orientation, etc.
Unprofessional screen names

Google! 65% of all searches 14 billion total searches in June 2009 Google accounted for 9.1 billion searches

Social media info shows up first LinkedIn Blog Facebook Twitter

Your Social Media Job Search Strategy

You are a “Brand” Write a simple paragraph describing your qualities and career highlights

Do not be shy
Engage everyone
Join Groups
Put yourself in the employer’s shoes, what’s their brand and how can you demonstrate “you get it”

Play with the tools yourself first Be sure to check out Learning Center for LinkedIn, and Facebook About page

Check out groups in various applications and see what they are doing
Learn by emulating
Participate in your community

36 million members Executives from all Fortune 500 companies

Homepage-use it
Profile – importance, add apps, build in keywords
Company pages – profile and search
Build and maintain a meaningful network
Join Groups
Ask/answer questions

Profile

Summary – who are you, what you do. Elevator pitch, optimize for keywords
Education – use for connections
Interests – maybe too personal for business use – you decide
Security settings – decide how open and visible you want to be
Add apps for credibility – depth

Build Your Network

Upload from Outlook, ACT, GMail, AOL etc. and invite all
Search your connection’s connections
Let LinkedIn suggest connections
Search for your old contacts, school mates, work-mates
Peruse members of relevant groups
Quality and relevance trumps quantity

100 million users log on daily 600,000 new users daily Fastest growing demographic = age 35+

Start by building a personal profile Basic info Personal profile Contact info Education

Connect with Friends
Use networks and groups
Invite friends
Think strategically about why you are connecting

Privacy Settings
Who can see your profile
Who can search for you
How much they can see
Control what of your activity is visible on your wall and newsfeed

Social Network and micro-blogging service that enables its users to send and read other users’ updates (tweets). Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them.
Tweets- 160 character messages
Fasted growing, hottest social network
Fully searchable, free and easy to set up and use

An information tool – Provide information to others
A conversational tool – respond to other peoples tweets, engage in dialogue
Twitter allows people to stay connected in real-time
Great way to communicate and network with new and old contacts
You choose the message – not the recipient

Put your job pitch in your Twitter bio (160 chars)
Use a professional picture
Tweet about your job search
Include a link to your resume
Establish yourself as an expert

Many recruiters use Twitter
View Bios
Read Tweets
Gather Links to website
Use Twitter Search
# or hash tag helps search
Tweet My Jobs http://tweetmyjobs.com/

Photos Can Kill A Job

Create – Connect - Engage

Create
Create content -
Link to your website or blog
Link to articles, resume
Link to pictures, videos, podcasts
Often
Be of Value

Connect Be Strategic

Engage
Post/comment often
Pose questions publicly to other members
Answer queries
The secret sauce for all social media is in the engagement.
The more you connect, the more will come back to you.

Search – Search – Search - Search

Facebook – Twitter – LinkedIn
Company
Interviewer

Resources
Mashable - http://mashable.com/
Delicious - http://delicious.com/
Google – http:// www.google.com /
Facebook - http://www.facebook.com
LinkedIn - http://www.linkedin.com/
Twitter - http://www.Twitter.com/
SlideShare - http:// www.slideshare.net/avanconas

Thank You Andrew VanConas [email_address] http://twitter.com/avanconas 805-794-6333

http://www.pinstripesocialmedia.com	18
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http://www.slideshare.net	5
http://campus-cvtic.unilim.fr	4
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Using Social Media to find your next Job

by avanconas on Aug 05, 2009

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Using Social Media to find your next Job — Presentation Transcript