Welcome OLA Help & Hope Using Social Media to find your Dream Job Andrew VanConas

Pinstripe Social Media is a Ventura-based internet and social media marketing firm. We create websites, blogs, podcasts, and manage various social media and networking campaigns.

Social Media

is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).

Social Media is About

Why use social media to find your dream job?

According to Jobvite.com survey of 440 Human Resource Professional 72% plan to spend more time recruiting via social media this year Half expect to spend less time on job boards The most Popular sites for Recruiters and HR pros; LinkedIn (used by 95% of those who responded) Twitter (42%) Facebook (59%) Other (13%) MySpace (11%)

72% plan to spend more time recruiting via social media this year

Half expect to spend less time on job boards

The most Popular sites for Recruiters and HR pros;

LinkedIn (used by 95% of those who responded)

Twitter (42%)

Facebook (59%)

Other (13%)

MySpace (11%)

66% Have successfully hired a candidate through an online social network Only 24% of candidates disclose social networking presence 2 copies of Survey – Please share

66% Have successfully hired a candidate through an online social network

Only 24% of candidates disclose social networking presence

2 copies of Survey – Please share

Why did the surveyed hiring managers fail to consider a candidate

Information about drinking and drug use Provocative or inappropriate photographs Discriminatory remarks about race, gender, religion, sexual orientation, etc. Unprofessional screen names

Information about drinking and drug use

Provocative or inappropriate photographs

Discriminatory remarks about race, gender, religion, sexual orientation, etc.

Unprofessional screen names

Google! 65% of all searches 14 billion total searches in June 2009 Google accounted for 9.1 billion searches

Social media info shows up first LinkedIn Blog Facebook Twitter

Your Social Media Job Search Strategy

You are a “Brand” Write a simple paragraph describing your qualities and career highlights

Do not be shy Engage everyone Join Groups Put yourself in the employer’s shoes, what’s their brand and how can you demonstrate “you get it”

Do not be shy

Engage everyone

Join Groups

Put yourself in the employer’s shoes, what’s their brand and how can you demonstrate “you get it”

Play with the tools yourself first Be sure to check out Learning Center for LinkedIn, and Facebook About page

Check out groups in various applications and see what they are doing Learn by emulating Participate in your community

Check out groups in various applications and see what they are doing

Learn by emulating

Participate in your community

36 million members Executives from all Fortune 500 companies

Homepage-use it Profile – importance, add apps, build in keywords Company pages – profile and search Build and maintain a meaningful network Join Groups Ask/answer questions

Homepage-use it

Profile – importance, add apps, build in keywords

Company pages – profile and search

Build and maintain a meaningful network

Join Groups

Ask/answer questions

Profile

Summary – who are you, what you do. Elevator pitch, optimize for keywords Education – use for connections Interests – maybe too personal for business use – you decide Security settings – decide how open and visible you want to be Add apps for credibility – depth

Summary – who are you, what you do. Elevator pitch, optimize for keywords

Education – use for connections

Interests – maybe too personal for business use – you decide

Security settings – decide how open and visible you want to be

Add apps for credibility – depth

Build Your Network

Upload from Outlook, ACT, GMail, AOL etc. and invite all Search your connection’s connections Let LinkedIn suggest connections Search for your old contacts, school mates, work-mates Peruse members of relevant groups Quality and relevance trumps quantity

Upload from Outlook, ACT, GMail, AOL etc. and invite all

Search your connection’s connections

Let LinkedIn suggest connections

Search for your old contacts, school mates, work-mates

Peruse members of relevant groups

Quality and relevance trumps quantity

100 million users log on daily 600,000 new users daily Fastest growing demographic = age 35+

Start by building a personal profile Basic info Personal profile Contact info Education

Connect with Friends Use networks and groups Invite friends Think strategically about why you are connecting

Use networks and groups

Invite friends

Think strategically about why you are connecting

Privacy Settings Who can see your profile Who can search for you How much they can see Control what of your activity is visible on your wall and newsfeed

Who can see your profile

Who can search for you

How much they can see

Control what of your activity is visible on your wall and newsfeed

Social Network and micro-blogging service that enables its users to send and read other users’ updates (tweets). Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them. Tweets- 160 character messages Fasted growing, hottest social network Fully searchable, free and easy to set up and use

Social Network and micro-blogging service that enables its users to send and read other users’ updates (tweets). Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them.

Tweets- 160 character messages

Fasted growing, hottest social network

Fully searchable, free and easy to set up and use

An information tool – Provide information to others A conversational tool – respond to other peoples tweets, engage in dialogue Twitter allows people to stay connected in real-time Great way to communicate and network with new and old contacts You choose the message – not the recipient

An information tool – Provide information to others

A conversational tool – respond to other peoples tweets, engage in dialogue

Twitter allows people to stay connected in real-time

Great way to communicate and network with new and old contacts

You choose the message – not the recipient

Put your job pitch in your Twitter bio (160 chars) Use a professional picture Tweet about your job search Include a link to your resume Establish yourself as an expert

Put your job pitch in your Twitter bio (160 chars)

Use a professional picture

Tweet about your job search

Include a link to your resume

Establish yourself as an expert

Many recruiters use Twitter View Bios Read Tweets Gather Links to website Use Twitter Search # or hash tag helps search Tweet My Jobs http://tweetmyjobs.com/

Many recruiters use Twitter

View Bios

Read Tweets

Gather Links to website

Use Twitter Search

# or hash tag helps search

Tweet My Jobs http://tweetmyjobs.com/

Photos Can Kill A Job

Create – Connect - Engage

Create Create content - Link to your website or blog Link to articles, resume Link to pictures, videos, podcasts Often Be of Value

Create content -

Link to your website or blog

Link to articles, resume

Link to pictures, videos, podcasts

Often

Be of Value

Connect Be Strategic

Engage Post/comment often Pose questions publicly to other members Answer queries The secret sauce for all social media is in the engagement. The more you connect, the more will come back to you.

Post/comment often

Pose questions publicly to other members

Answer queries

The secret sauce for all social media is in the engagement.

The more you connect, the more will come back to you.

Search – Search – Search - Search

Facebook – Twitter – LinkedIn Company Interviewer

Facebook – Twitter – LinkedIn

Company

Interviewer

Resources Mashable - http://mashable.com/ Delicious - http://delicious.com/ Google – http:// www.google.com / Facebook - http://www.facebook.com LinkedIn - http://www.linkedin.com/ Twitter - http://www.Twitter.com/ SlideShare - http:// www.slideshare.net/avanconas

Mashable - http://mashable.com/

Delicious - http://delicious.com/

Google – http:// www.google.com /

Facebook - http://www.facebook.com

LinkedIn - http://www.linkedin.com/

Twitter - http://www.Twitter.com/

SlideShare - http:// www.slideshare.net/avanconas

Thank You Andrew VanConas [email_address] http://twitter.com/avanconas 805-794-6333