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Social Media training for Delta Europe. The content of the training aims at defining the borders of social media. The functions of social media platforms and tools and specific ways of using it (branding, community building, lead generation, press / pr).
After setting the social media boundaries and giving insight in the alignment of social media with your business (social business), models, tools and tips are provided to set up your social media approach (strategy, plan, tactics or give it a name)….
The social media approach is build up with the following steps:
- Assess your goals
- Create social graph of your target group(s)
- Establish presence
- Measure (including social media roi)