Landscape of Web 2.0 (Eryica / Infomobil.org)

Eryica / Infomobil – May, 24 Ayman van Bregt © Flickr / chrisrouge

Agenda
Theories and the context of Interactive marketing
The landscape of web 2.0
Web 2.0 trends
Some tips
Reflections
© Flickr / Niklas Jakobsen

Interactive marketing and theories © Flickr / motofoto

Theories
Marketing is about:
P’s
Customers
…
© Flickr / motofoto

© Flickr / motofoto Theories
Marketing is about:
Making sales unnecessary. Marketing has as a goal to know the customer so well that the product or service has such a good fit that it sells itself.
“ Peter Drucker”

© Flickr / motofoto Theories
Interactive marketing is about creating purple cows cows :

Interactive marketing © Flickr / motofoto

Interactive marketing © Flickr / motofoto
Search Engine Optimization is about attracting more and traffic and qualified leads to your website from search engines
On-site optimization
Text
Coding
Architecture
Off-site optimization
Linkbuilding
Metatags
Domain
Paid advertising (Adwords – Ouverture)

Interactive marketing

Why E-mail marketing?
Low cost per contact
Fast medium
Response measurable
Personalization
Low entry level
Interactivity through clickable links
Do’s
Opt-in
Subjectline
Attractive lay-out
Measure and analyze

Interactive marketing Essence of viral marketing

Interactive marketing Tips for viral marketing
Do’s
Show interest in the target audience to set the right tone of voice
Deliver what you promise
To measure is to know.
Use expertise
Be creative and authentic
Dont’s
Make it easy to forward films or links so no heavy files or too much info to fill in.
Don’t be too carefull, a good viral is extreme

Troy Angrignon’s 10 C’s:
Collaboration
Conversation
Community
Connection
Content Creation
Cumulative Learning
Collective Intelligence
Change of scale
Core values
Cheap and Fast
© Flickr / ramener

Confucius:
” Tell me and I will forget. Show me and I may remember. Involve me and I will understand ”.
© Flickr / ramener

Social Media
Mobile
Instant Messaging
Mashups
Widgets
New business models
© Flickr / ramener

Social Media
© Flickr / jeremiah_owyang

Mobile
Mobile internet for e-mail
Pictures and postings …
Live streaming …
Geotagging …
Twittering …
© Flickr / 82102040@N00

Instant messaging
© Flickr / rphlegm

Mashups
Flickr & Google Maps

Widgets
Widgets are small programs with simple tasks (like the weather, time but also company related … )
Widgets are also known as gadgets, badges, modules and snippets
You place them on your desktop but also on your social network
© Flickr / cambodia4kidsorg

New business models
© Flickr / ramener

Some tips…
Make yourself visible on Google Maps:
http://www.google.com/local/add/lookup?hl=nl&gl=NL
Blogs … (start it or follow?)
When following use tools like Technorati or Google Blogsearch
© Flickr / Dannysullivan

Some tips…
What can you do with things like twithotel,
couchsurfing and travbuddy?
Find your niches, share your knowledge and it
will come back!

The Experience Economy
Agricultural age
Primary focus (traditional, primitive)
Industrial age
Product focus
Information age
Process focus
Experience age
Experience focus
Reflections © Flickr / ewanrayment

Reflections © Flickr / ewanrayment Customer Viral marketing IM … logs Mobile marketing ??? Analogue communication Social media Google goodies

Digital Natives are:
Transparant
Everywhere and nowhere (multitasking and
cross-overs)
Active sharers
Senders & receivers at the same time
Co-creators
© Flickr / ramener

About myself…
Independant consultant with over 10 years of experience in the digital, interactive marketing & communications branch
A resultant turning knowledge into usefull information
A connector with a broad network
Author of Lex-i (www.lex-i.nu)
Connected with the Rotterdam University as Lecturer Creative Marketing

The things i do…
“ The true voyage of discovery lies not in seeking new landscapes but in having new eyes.” Marcel Proust “I provide you the new eyes.” – Ayman van Bregt
Concept development and consultancy for digital and interactive marketing & communications
Consultancy and coaching for entrepreneurship and innovation
© Flickr / antiguadailyphoto.com

Contact
[email_address]
slides available at www.slideshare.net/avanbregt
If your Dutch is good, visit my blog: www.ayman.nl/blog

Landscape of Web 2.0 (Eryica / Infomobil.org)

by Ayman van Bregt on May 26, 2008

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Landscape of Web 2.0 (Eryica / Infomobil.org) — Presentation Transcript