Landscape of Web 2.0 (Eryica / Infomobil.org)

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A short workshop for Eriyaca / Infomobil.org on an early Saturday morning about the evolving world of web 2.0, the landscape of web 2.0 and the trends on interactive marketing and interactive media.

A short workshop for Eriyaca / Infomobil.org on an early Saturday morning about the evolving world of web 2.0, the landscape of web 2.0 and the trends on interactive marketing and interactive media.

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  • 1. Eryica / Infomobil – May, 24 Ayman van Bregt © Flickr / chrisrouge
  • 2. Agenda
    • Theories and the context of Interactive marketing
    • The landscape of web 2.0
    • Web 2.0 trends
    • Some tips
    • Reflections
    © Flickr / Niklas Jakobsen
  • 3. Interactive marketing and theories © Flickr / motofoto
  • 4. Theories
    • Marketing is about:
      • P’s
      • Customers
    © Flickr / motofoto
  • 5. © Flickr / motofoto Theories
    • Marketing is about:
    • Making sales unnecessary. Marketing has as a goal to know the customer so well that the product or service has such a good fit that it sells itself.
    • “ Peter Drucker”
  • 6. © Flickr / motofoto Theories Impact on PLC and Mass Marketing
  • 7. © Flickr / motofoto Theories
    • Interactive marketing is about creating purple cows cows :
  • 8. © Flickr / motofoto Theories Creating a purple cow: Find your passion Find a niche Create sneezers To measure is to know
  • 9. Interactive marketing © Flickr / motofoto
  • 10. SEO
  • 11. Interactive marketing © Flickr / motofoto
    • Search Engine Optimization is about attracting more and traffic and qualified leads to your website from search engines
      • On-site optimization
        • Text
        • Coding
        • Architecture
      • Off-site optimization
        • Linkbuilding
        • Metatags
        • Domain
        • Paid advertising (Adwords – Ouverture)
  • 12. Interactive marketing
  • 13. Interactive marketing
    • Why E-mail marketing?
      • Low cost per contact
      • Fast medium
      • Response measurable
      • Personalization
      • Low entry level
      • Interactivity through clickable links
    • Do’s
      • Opt-in
      • Subjectline
      • Attractive lay-out
      • Measure and analyze
  • 14. Interactive marketing
  • 15. Interactive marketing Essence of viral marketing
  • 16. Interactive marketing Tips for viral marketing
    • Do’s
    • Show interest in the target audience to set the right tone of voice
    • Deliver what you promise
    • To measure is to know.
    • Use expertise
    • Be creative and authentic
    • Dont’s
    • Make it easy to forward films or links so no heavy files or too much info to fill in.
    • Don’t be too carefull, a good viral is extreme
  • 17. © Flickr / ramener
  • 18.
    • Troy Angrignon’s 10 C’s:
    • Collaboration
    • Conversation
    • Community
    • Connection
    • Content Creation
    • Cumulative Learning
    • Collective Intelligence
    • Change of scale
    • Core values
    • Cheap and Fast
    © Flickr / ramener
  • 19.
    • Confucius:
    • ” Tell me and I will forget. Show me and I may remember. Involve me and I will understand ”.
    © Flickr / ramener
  • 20.
    • Social Media
    • Mobile
    • Instant Messaging
    • Mashups
    • Widgets
    • New business models
    © Flickr / ramener
  • 21.
    • Social Media
    © Flickr / jeremiah_owyang
  • 22.
    • Social Media
    © Flickr / jeremiah_owyang
  • 23. © Flickr / jeremiah_owyang
  • 24. © Flickr / jeremiah_owyang
  • 25. © Flickr / jeremiah_owyang
  • 26.
    • Mobile
    • Mobile internet for e-mail
    • Pictures and postings …
    • Live streaming …
    • Geotagging …
    • Twittering …
    © Flickr / 82102040@N00
  • 27.
    • Instant messaging
    © Flickr / rphlegm
  • 28.
    • Instant messaging
    © Flickr / rphlegm
  • 29.
    • Mashups
    • Flickr & Google Maps
    © Flickr / jeremiah_owyang
  • 30.
    • Widgets
    • Widgets are small programs with simple tasks (like the weather, time but also company related … )
    • Widgets are also known as gadgets, badges, modules and snippets
    • You place them on your desktop but also on your social network
    © Flickr / cambodia4kidsorg
  • 31.
    • New business models
    © Flickr / ramener
  • 32. Some tips…
    • Make yourself visible on Google Maps:
      • http://www.google.com/local/add/lookup?hl=nl&gl=NL
    • Blogs … (start it or follow?)
      • When following use tools like Technorati or Google Blogsearch
    © Flickr / Dannysullivan
  • 33. Some tips… © Flickr / jeremiah_owyang
  • 34. Some tips…
    • What can you do with things like twithotel,
    • couchsurfing and travbuddy?
    • Find your niches, share your knowledge and it
    • will come back!
    © Flickr / jeremiah_owyang
  • 35.
    • The Experience Economy
    • Agricultural age
      • Primary focus (traditional, primitive)
    • Industrial age
      • Product focus
    • Information age
      • Process focus
    • Experience age
      • Experience focus
    Reflections © Flickr / ewanrayment
  • 36. Reflections © Flickr / ewanrayment
  • 37. Reflections © AtosOrigin
  • 38. Reflections © Flickr / ewanrayment Customer Viral marketing IM … logs Mobile marketing ??? Analogue communication Social media Google goodies
  • 39.
    • Digital Natives are:
      • Transparant
      • Everywhere and nowhere (multitasking and
      • cross-overs)
      • Active sharers
      • Senders & receivers at the same time
      • Co-creators
    © Flickr / ramener
  • 40. About myself…
    • Independant consultant with over 10 years of experience in the digital, interactive marketing & communications branch
    • A resultant turning knowledge into usefull information
    • A connector with a broad network
    • Author of Lex-i (www.lex-i.nu)
    • Connected with the Rotterdam University as Lecturer Creative Marketing
  • 41. Others about me … © Flickr / thenextweb
  • 42. The things i do…
    • “ The true voyage of discovery lies not in seeking new landscapes but in having new eyes.” Marcel Proust “I provide you the new eyes.” – Ayman van Bregt
    • Concept development and consultancy for digital and interactive marketing & communications
    • Consultancy and coaching for entrepreneurship and innovation
    © Flickr / antiguadailyphoto.com
  • 43. Contact
    • [email_address]
    • slides available at www.slideshare.net/avanbregt
    • If your Dutch is good, visit my blog: www.ayman.nl/blog