Eryica / Infomobil – May, 24 Ayman van Bregt © Flickr /  chrisrouge
Agenda <ul><li>Theories and the context of Interactive marketing </li></ul><ul><li>The landscape of web 2.0 </li></ul><ul>...
Interactive marketing and theories © Flickr /  motofoto
Theories <ul><li>Marketing is about: </li></ul><ul><ul><li>P’s </li></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><ul...
© Flickr /  motofoto Theories <ul><li>Marketing is about: </li></ul><ul><li>Making sales unnecessary. Marketing has as a g...
© Flickr /  motofoto Theories Impact on PLC and Mass Marketing
© Flickr /  motofoto Theories <ul><li>Interactive marketing is about creating  purple cows cows : </li></ul>
© Flickr /  motofoto Theories Creating a purple cow: Find your passion Find a niche Create sneezers To measure is to know
Interactive marketing © Flickr /  motofoto
SEO
Interactive marketing © Flickr /  motofoto <ul><li>Search Engine Optimization is about attracting more and traffic and qua...
Interactive marketing
Interactive marketing <ul><li>Why E-mail marketing? </li></ul><ul><ul><li>Low cost per contact </li></ul></ul><ul><ul><li>...
Interactive marketing
Interactive marketing Essence of viral marketing
Interactive marketing Tips for viral marketing <ul><li>Do’s </li></ul><ul><li>Show interest in the target audience to set ...
© Flickr / ramener
<ul><li>Troy Angrignon’s 10 C’s: </li></ul><ul><li>Collaboration </li></ul><ul><li>Conversation </li></ul><ul><li>Communit...
<ul><li>Confucius: </li></ul><ul><li>”   Tell me and I will forget. Show me and I may remember. Involve me and I will unde...
<ul><li>Social Media </li></ul><ul><li>Mobile </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Mashups </li></ul><ul>...
<ul><li>Social Media </li></ul>© Flickr / jeremiah_owyang
<ul><li>Social Media </li></ul>© Flickr / jeremiah_owyang
© Flickr / jeremiah_owyang
© Flickr / jeremiah_owyang
© Flickr / jeremiah_owyang
<ul><li>Mobile </li></ul><ul><li>Mobile internet for e-mail </li></ul><ul><li>Pictures and postings … </li></ul><ul><li>Li...
<ul><li>Instant messaging </li></ul>© Flickr /  rphlegm
<ul><li>Instant messaging </li></ul>© Flickr /  rphlegm
<ul><li>Mashups </li></ul><ul><li>Flickr  &  Google Maps </li></ul>© Flickr / jeremiah_owyang
<ul><li>Widgets </li></ul><ul><li>Widgets are small programs with simple tasks (like the weather, time but also company re...
<ul><li>New business models </li></ul>© Flickr / ramener
Some tips… <ul><li>Make yourself visible on Google Maps: </li></ul><ul><ul><li>http://www.google.com/local/add/lookup?hl=n...
Some tips… © Flickr / jeremiah_owyang
Some tips… <ul><li>What can you do with things like twithotel, </li></ul><ul><li>couchsurfing and travbuddy? </li></ul><ul...
<ul><li>The Experience Economy </li></ul><ul><li>Agricultural age </li></ul><ul><ul><li>Primary focus (traditional, primit...
Reflections © Flickr / ewanrayment
Reflections © AtosOrigin
Reflections © Flickr / ewanrayment Customer Viral marketing IM … logs Mobile marketing ??? Analogue communication Social m...
<ul><li>Digital Natives are: </li></ul><ul><ul><li>Transparant </li></ul></ul><ul><ul><li>Everywhere and nowhere (multitas...
About myself… <ul><li>Independant consultant with over 10 years of experience in the digital, interactive marketing & comm...
Others about me … © Flickr /  thenextweb
The things i do… <ul><li>“ The true voyage of discovery lies not in seeking new landscapes but in having new eyes.” Marcel...
Contact <ul><li>[email_address] </li></ul><ul><li>slides available at www.slideshare.net/avanbregt </li></ul><ul><li>If yo...
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Landscape of Web 2.0 (Eryica / Infomobil.org)

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A short workshop for Eriyaca / Infomobil.org on an early Saturday morning about the evolving world of web 2.0, the landscape of web 2.0 and the trends on interactive marketing and interactive media.

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Landscape of Web 2.0 (Eryica / Infomobil.org)

  1. 1. Eryica / Infomobil – May, 24 Ayman van Bregt © Flickr / chrisrouge
  2. 2. Agenda <ul><li>Theories and the context of Interactive marketing </li></ul><ul><li>The landscape of web 2.0 </li></ul><ul><li>Web 2.0 trends </li></ul><ul><li>Some tips </li></ul><ul><li>Reflections </li></ul>© Flickr / Niklas Jakobsen
  3. 3. Interactive marketing and theories © Flickr / motofoto
  4. 4. Theories <ul><li>Marketing is about: </li></ul><ul><ul><li>P’s </li></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>… </li></ul></ul>© Flickr / motofoto
  5. 5. © Flickr / motofoto Theories <ul><li>Marketing is about: </li></ul><ul><li>Making sales unnecessary. Marketing has as a goal to know the customer so well that the product or service has such a good fit that it sells itself. </li></ul><ul><li>“ Peter Drucker” </li></ul>
  6. 6. © Flickr / motofoto Theories Impact on PLC and Mass Marketing
  7. 7. © Flickr / motofoto Theories <ul><li>Interactive marketing is about creating purple cows cows : </li></ul>
  8. 8. © Flickr / motofoto Theories Creating a purple cow: Find your passion Find a niche Create sneezers To measure is to know
  9. 9. Interactive marketing © Flickr / motofoto
  10. 10. SEO
  11. 11. Interactive marketing © Flickr / motofoto <ul><li>Search Engine Optimization is about attracting more and traffic and qualified leads to your website from search engines </li></ul><ul><ul><li>On-site optimization </li></ul></ul><ul><ul><ul><li>Text </li></ul></ul></ul><ul><ul><ul><li>Coding </li></ul></ul></ul><ul><ul><ul><li>Architecture </li></ul></ul></ul><ul><ul><li>Off-site optimization </li></ul></ul><ul><ul><ul><li>Linkbuilding </li></ul></ul></ul><ul><ul><ul><li>Metatags </li></ul></ul></ul><ul><ul><ul><li>Domain </li></ul></ul></ul><ul><ul><ul><li>Paid advertising (Adwords – Ouverture) </li></ul></ul></ul>
  12. 12. Interactive marketing
  13. 13. Interactive marketing <ul><li>Why E-mail marketing? </li></ul><ul><ul><li>Low cost per contact </li></ul></ul><ul><ul><li>Fast medium </li></ul></ul><ul><ul><li>Response measurable </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Low entry level </li></ul></ul><ul><ul><li>Interactivity through clickable links </li></ul></ul><ul><li>Do’s </li></ul><ul><ul><li>Opt-in </li></ul></ul><ul><ul><li>Subjectline </li></ul></ul><ul><ul><li>Attractive lay-out </li></ul></ul><ul><ul><li>Measure and analyze </li></ul></ul>
  14. 14. Interactive marketing
  15. 15. Interactive marketing Essence of viral marketing
  16. 16. Interactive marketing Tips for viral marketing <ul><li>Do’s </li></ul><ul><li>Show interest in the target audience to set the right tone of voice </li></ul><ul><li>Deliver what you promise </li></ul><ul><li>To measure is to know. </li></ul><ul><li>Use expertise </li></ul><ul><li>Be creative and authentic </li></ul><ul><li>Dont’s </li></ul><ul><li>Make it easy to forward films or links so no heavy files or too much info to fill in. </li></ul><ul><li>Don’t be too carefull, a good viral is extreme </li></ul>
  17. 17. © Flickr / ramener
  18. 18. <ul><li>Troy Angrignon’s 10 C’s: </li></ul><ul><li>Collaboration </li></ul><ul><li>Conversation </li></ul><ul><li>Community </li></ul><ul><li>Connection </li></ul><ul><li>Content Creation </li></ul><ul><li>Cumulative Learning </li></ul><ul><li>Collective Intelligence </li></ul><ul><li>Change of scale </li></ul><ul><li>Core values </li></ul><ul><li>Cheap and Fast </li></ul>© Flickr / ramener
  19. 19. <ul><li>Confucius: </li></ul><ul><li>” Tell me and I will forget. Show me and I may remember. Involve me and I will understand ”. </li></ul>© Flickr / ramener
  20. 20. <ul><li>Social Media </li></ul><ul><li>Mobile </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Mashups </li></ul><ul><li>Widgets </li></ul><ul><li>New business models </li></ul>© Flickr / ramener
  21. 21. <ul><li>Social Media </li></ul>© Flickr / jeremiah_owyang
  22. 22. <ul><li>Social Media </li></ul>© Flickr / jeremiah_owyang
  23. 23. © Flickr / jeremiah_owyang
  24. 24. © Flickr / jeremiah_owyang
  25. 25. © Flickr / jeremiah_owyang
  26. 26. <ul><li>Mobile </li></ul><ul><li>Mobile internet for e-mail </li></ul><ul><li>Pictures and postings … </li></ul><ul><li>Live streaming … </li></ul><ul><li>Geotagging … </li></ul><ul><li>Twittering … </li></ul>© Flickr / 82102040@N00
  27. 27. <ul><li>Instant messaging </li></ul>© Flickr / rphlegm
  28. 28. <ul><li>Instant messaging </li></ul>© Flickr / rphlegm
  29. 29. <ul><li>Mashups </li></ul><ul><li>Flickr & Google Maps </li></ul>© Flickr / jeremiah_owyang
  30. 30. <ul><li>Widgets </li></ul><ul><li>Widgets are small programs with simple tasks (like the weather, time but also company related … ) </li></ul><ul><li>Widgets are also known as gadgets, badges, modules and snippets </li></ul><ul><li>You place them on your desktop but also on your social network </li></ul>© Flickr / cambodia4kidsorg
  31. 31. <ul><li>New business models </li></ul>© Flickr / ramener
  32. 32. Some tips… <ul><li>Make yourself visible on Google Maps: </li></ul><ul><ul><li>http://www.google.com/local/add/lookup?hl=nl&gl=NL </li></ul></ul><ul><li>Blogs … (start it or follow?) </li></ul><ul><ul><li>When following use tools like Technorati or Google Blogsearch </li></ul></ul>© Flickr / Dannysullivan
  33. 33. Some tips… © Flickr / jeremiah_owyang
  34. 34. Some tips… <ul><li>What can you do with things like twithotel, </li></ul><ul><li>couchsurfing and travbuddy? </li></ul><ul><li>Find your niches, share your knowledge and it </li></ul><ul><li>will come back! </li></ul>© Flickr / jeremiah_owyang
  35. 35. <ul><li>The Experience Economy </li></ul><ul><li>Agricultural age </li></ul><ul><ul><li>Primary focus (traditional, primitive) </li></ul></ul><ul><li>Industrial age </li></ul><ul><ul><li>Product focus </li></ul></ul><ul><li>Information age </li></ul><ul><ul><li>Process focus </li></ul></ul><ul><li>Experience age </li></ul><ul><ul><li>Experience focus </li></ul></ul>Reflections © Flickr / ewanrayment
  36. 36. Reflections © Flickr / ewanrayment
  37. 37. Reflections © AtosOrigin
  38. 38. Reflections © Flickr / ewanrayment Customer Viral marketing IM … logs Mobile marketing ??? Analogue communication Social media Google goodies
  39. 39. <ul><li>Digital Natives are: </li></ul><ul><ul><li>Transparant </li></ul></ul><ul><ul><li>Everywhere and nowhere (multitasking and </li></ul></ul><ul><ul><li>cross-overs) </li></ul></ul><ul><ul><li>Active sharers </li></ul></ul><ul><ul><li>Senders & receivers at the same time </li></ul></ul><ul><ul><li>Co-creators </li></ul></ul>© Flickr / ramener
  40. 40. About myself… <ul><li>Independant consultant with over 10 years of experience in the digital, interactive marketing & communications branch </li></ul><ul><li>A resultant turning knowledge into usefull information </li></ul><ul><li>A connector with a broad network </li></ul><ul><li>Author of Lex-i (www.lex-i.nu) </li></ul><ul><li>Connected with the Rotterdam University as Lecturer Creative Marketing </li></ul>
  41. 41. Others about me … © Flickr / thenextweb
  42. 42. The things i do… <ul><li>“ The true voyage of discovery lies not in seeking new landscapes but in having new eyes.” Marcel Proust “I provide you the new eyes.” – Ayman van Bregt </li></ul><ul><li>Concept development and consultancy for digital and interactive marketing & communications </li></ul><ul><li>Consultancy and coaching for entrepreneurship and innovation </li></ul>© Flickr / antiguadailyphoto.com
  43. 43. Contact <ul><li>[email_address] </li></ul><ul><li>slides available at www.slideshare.net/avanbregt </li></ul><ul><li>If your Dutch is good, visit my blog: www.ayman.nl/blog </li></ul>

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