Eryica / Infomobil – May, 24 Ayman van Bregt © Flickr / chrisrouge

Agenda Theories and the context of Interactive marketing The landscape of web 2.0 Web 2.0 trends Some tips Reflections © Flickr / Niklas Jakobsen

Theories and the context of Interactive marketing

The landscape of web 2.0

Web 2.0 trends

Some tips

Reflections

Interactive marketing and theories © Flickr / motofoto

Theories Marketing is about: P’s Customers … © Flickr / motofoto

Marketing is about:

P’s

Customers

…

© Flickr / motofoto Theories Marketing is about: Making sales unnecessary. Marketing has as a goal to know the customer so well that the product or service has such a good fit that it sells itself. “ Peter Drucker”

Marketing is about:

Making sales unnecessary. Marketing has as a goal to know the customer so well that the product or service has such a good fit that it sells itself.

“ Peter Drucker”

© Flickr / motofoto Theories Impact on PLC and Mass Marketing

© Flickr / motofoto Theories Interactive marketing is about creating purple cows cows :

Interactive marketing is about creating purple cows cows :

© Flickr / motofoto Theories Creating a purple cow: Find your passion Find a niche Create sneezers To measure is to know

Interactive marketing © Flickr / motofoto

SEO

Interactive marketing © Flickr / motofoto Search Engine Optimization is about attracting more and traffic and qualified leads to your website from search engines On-site optimization Text Coding Architecture Off-site optimization Linkbuilding Metatags Domain Paid advertising (Adwords – Ouverture)

Search Engine Optimization is about attracting more and traffic and qualified leads to your website from search engines

On-site optimization

Text

Coding

Architecture

Off-site optimization

Linkbuilding

Metatags

Domain

Paid advertising (Adwords – Ouverture)

Interactive marketing

Interactive marketing Why E-mail marketing? Low cost per contact Fast medium Response measurable Personalization Low entry level Interactivity through clickable links Do’s Opt-in Subjectline Attractive lay-out Measure and analyze

Why E-mail marketing?

Low cost per contact

Fast medium

Response measurable

Personalization

Low entry level

Interactivity through clickable links

Do’s

Opt-in

Subjectline

Attractive lay-out

Measure and analyze

Interactive marketing

Interactive marketing Essence of viral marketing

Interactive marketing Tips for viral marketing Do’s Show interest in the target audience to set the right tone of voice Deliver what you promise To measure is to know. Use expertise Be creative and authentic Dont’s Make it easy to forward films or links so no heavy files or too much info to fill in. Don’t be too carefull, a good viral is extreme

Do’s

Show interest in the target audience to set the right tone of voice

Deliver what you promise

To measure is to know.

Use expertise

Be creative and authentic

Dont’s

Make it easy to forward films or links so no heavy files or too much info to fill in.

Don’t be too carefull, a good viral is extreme

© Flickr / ramener

Troy Angrignon’s 10 C’s: Collaboration Conversation Community Connection Content Creation Cumulative Learning Collective Intelligence Change of scale Core values Cheap and Fast © Flickr / ramener

Troy Angrignon’s 10 C’s:

Collaboration

Conversation

Community

Connection

Content Creation

Cumulative Learning

Collective Intelligence

Change of scale

Core values

Cheap and Fast

Confucius: ” Tell me and I will forget. Show me and I may remember. Involve me and I will understand ”. © Flickr / ramener

Confucius:

” Tell me and I will forget. Show me and I may remember. Involve me and I will understand ”.

Social Media Mobile Instant Messaging Mashups Widgets New business models © Flickr / ramener

Social Media

Mobile

Instant Messaging

Mashups

Widgets

New business models

Social Media © Flickr / jeremiah_owyang

Social Media

Social Media © Flickr / jeremiah_owyang

Social Media

© Flickr / jeremiah_owyang

© Flickr / jeremiah_owyang

© Flickr / jeremiah_owyang

Mobile Mobile internet for e-mail Pictures and postings … Live streaming … Geotagging … Twittering … © Flickr / 82102040@N00

Mobile

Mobile internet for e-mail

Pictures and postings …

Live streaming …

Geotagging …

Twittering …

Instant messaging © Flickr / rphlegm

Instant messaging

Instant messaging © Flickr / rphlegm

Instant messaging

Mashups Flickr & Google Maps © Flickr / jeremiah_owyang

Mashups

Flickr & Google Maps

Widgets Widgets are small programs with simple tasks (like the weather, time but also company related … ) Widgets are also known as gadgets, badges, modules and snippets You place them on your desktop but also on your social network © Flickr / cambodia4kidsorg

Widgets

Widgets are small programs with simple tasks (like the weather, time but also company related … )

Widgets are also known as gadgets, badges, modules and snippets

You place them on your desktop but also on your social network

New business models © Flickr / ramener

New business models

Some tips… Make yourself visible on Google Maps: http://www.google.com/local/add/lookup?hl=nl&gl=NL Blogs … (start it or follow?) When following use tools like Technorati or Google Blogsearch © Flickr / Dannysullivan

Make yourself visible on Google Maps:

http://www.google.com/local/add/lookup?hl=nl&gl=NL

Blogs … (start it or follow?)

When following use tools like Technorati or Google Blogsearch

Some tips… © Flickr / jeremiah_owyang

Some tips… What can you do with things like twithotel, couchsurfing and travbuddy? Find your niches, share your knowledge and it will come back! © Flickr / jeremiah_owyang

What can you do with things like twithotel,

couchsurfing and travbuddy?

Find your niches, share your knowledge and it

will come back!

The Experience Economy Agricultural age Primary focus (traditional, primitive) Industrial age Product focus Information age Process focus Experience age Experience focus Reflections © Flickr / ewanrayment

The Experience Economy

Agricultural age

Primary focus (traditional, primitive)

Industrial age

Product focus

Information age

Process focus

Experience age

Experience focus

Reflections © Flickr / ewanrayment

Reflections © AtosOrigin

Reflections © Flickr / ewanrayment Customer Viral marketing IM … logs Mobile marketing ??? Analogue communication Social media Google goodies

Digital Natives are: Transparant Everywhere and nowhere (multitasking and cross-overs) Active sharers Senders & receivers at the same time Co-creators © Flickr / ramener

Digital Natives are:

Transparant

Everywhere and nowhere (multitasking and

cross-overs)

Active sharers

Senders & receivers at the same time

Co-creators

About myself… Independant consultant with over 10 years of experience in the digital, interactive marketing & communications branch A resultant turning knowledge into usefull information A connector with a broad network Author of Lex-i (www.lex-i.nu) Connected with the Rotterdam University as Lecturer Creative Marketing

Independant consultant with over 10 years of experience in the digital, interactive marketing & communications branch

A resultant turning knowledge into usefull information

A connector with a broad network

Author of Lex-i (www.lex-i.nu)

Connected with the Rotterdam University as Lecturer Creative Marketing

Others about me … © Flickr / thenextweb

The things i do… “ The true voyage of discovery lies not in seeking new landscapes but in having new eyes.” Marcel Proust “I provide you the new eyes.” – Ayman van Bregt Concept development and consultancy for digital and interactive marketing & communications Consultancy and coaching for entrepreneurship and innovation © Flickr / antiguadailyphoto.com

“ The true voyage of discovery lies not in seeking new landscapes but in having new eyes.” Marcel Proust “I provide you the new eyes.” – Ayman van Bregt

Concept development and consultancy for digital and interactive marketing & communications

Consultancy and coaching for entrepreneurship and innovation

Contact [email_address] slides available at www.slideshare.net/avanbregt If your Dutch is good, visit my blog: www.ayman.nl/blog

[email_address]

slides available at www.slideshare.net/avanbregt

If your Dutch is good, visit my blog: www.ayman.nl/blog