Workshop Entrepreneurship & Internet


           March, 19, 2008

          Ayman van Bregt
Agenda
- Being an internet entrepreneur
   - Basic rules
   - Finding a product or service
   - Building a network
   - St...
Basic rules
How to compete?
- Being competitive on:
   - Pricing
   - Design
   - Innovation
   - Marketing
   - ….
Competitive marketing
- Marketing is about:

  Making sales unnecessary. Marketing has as a goal to know
  the customer so...
Create a purple cow
- Marketing of products & services
  are about creating purple cows:
Product life cycle
- Model of Rogers
Product life cycle
- Impact on PLC and changing environment
Product life cycle
-   Problems in crossing the chasm:

    -   No clear advantage above existing solutions

    -   Diffi...
The secret of the Long Tail
-   Businesses with distribution power can sell
    a greater volume of otherwise hard to find...
The Long Tail
Finding a product or service
Finding a product or service
-   Product development is about innovation

-   Definition of innovation:
         New chang...
Finding a product or service
-   Types of innovation:
     - Product innovation
     - Process innovation
     - Market in...
Finding a product or service
    -    Innovation graphically:




                                                       C...
Finding a product or service
 -   Difference between research and innovation
• Research is changing money into knowledge

...
Model of Ansoff

   Proces and service            Existing products    New products
      innovations

                   ...
Model of Quinn
                             Flexibility and freedom of doing



                       Family             ...
Strategy of innovation
           Gatekeeper
                                  Gatekeeper
           GO/NO GO             ...
Finding a product or service
-   Online resources:
     - eMarket services



-   International trade offices
     - EVD
 ...
Building a network
Building a network
-   Building a network is about:

-   Start in your own environment
     -   Analyze your own network
 ...
Social software
Social software
• Definition:

   Software that facilitates interaction between people in the digital
   world. The softwa...
Social Software
- Xing (previously called
  OpenBC) started in
  Germany
- Focussed on business
  networking, generating
 ...
Social Software
- Linkedin is a US company
- Focussed on business
  networking and vacancies
- Over 11 million members
- E...
Starting a company & financing
Startup commandments
• Your idea isn't new. Pick an idea; at least 50 other people have
  thought of it. Get over your stu...
Startup commandments
• Perfection is the enemy of good enough. Leonardo could paint the
  Mona Lisa only once. You can pus...
Startup commandments
• If you don't pay attention to your competition, they will turn out to be
  geniuses and will crush ...
Starting up & the market
Capital
Capital
The market of risk capital can be divided into 4 segments:

1. Type of money
2. Currency-speed
3. The risk factor
...
Investment phases and needs




Line A: Fast growing company (ict)
Line B: Company with lots of research and development c...
Where to start?
• Getting investments:

   • Investors / Venture capital (www.beursplein3.nl /
   www.nebib.nl, www.eban.o...
Setting up a company structure
Company structure
- Before starting:
   - Why starting on the internet?
   - What makes you different?
   - Wat does your ...
Company structure
- Business entity
   - Legal
   - Financial
   - Administrative

- Technical
   - Infrastructure

- Prod...
Business entity
- Starting at Chamber of Commerce & Tax Administration
   - Legal (return policies (Return Merchandise Aut...
Legal stuff
- RMA without explanation within 10 days

- Double opt-in

- Responsibility for content
Financial stuff
- iDeal

- PSP or on your own?
Technical stuff
- Outsourcing, yes or no?

- Custom or standard software?

-   What about security?
Marketing & Sales
Marketing definition
- Marketing is about:

  Making sales unnecessary. Marketing has as a goal to know
  the customer so ...
Marketing is about:
- What does your customer expects to find on your site?

- What kind of content and design appeals to ...
Contact
• contact@ayman.nl

• www.ayman.nl/blog
Upcoming SlideShare
Loading in …5
×

Inholland Workshop Entrepreneurship & Internet

1,383 views

Published on

Workshop Entrepreneurship & Internet @ minor Digital World, INHOLLAND Rotterdam

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,383
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Inholland Workshop Entrepreneurship & Internet

  1. 1. Workshop Entrepreneurship & Internet March, 19, 2008 Ayman van Bregt
  2. 2. Agenda - Being an internet entrepreneur - Basic rules - Finding a product or service - Building a network - Starting a company & financing - Setting up a company structure - Marketing & Sales
  3. 3. Basic rules
  4. 4. How to compete? - Being competitive on: - Pricing - Design - Innovation - Marketing - ….
  5. 5. Competitive marketing - Marketing is about: Making sales unnecessary. Marketing has as a goal to know the customer so well that the product or service has such a good fit that it sells itself. “Peter Drucker”
  6. 6. Create a purple cow - Marketing of products & services are about creating purple cows:
  7. 7. Product life cycle - Model of Rogers
  8. 8. Product life cycle - Impact on PLC and changing environment
  9. 9. Product life cycle - Problems in crossing the chasm: - No clear advantage above existing solutions - Difficult to implement within existing technology or current behavior - Difficult to use (for common people) - High initial entry level - Not visible in every day life
  10. 10. The secret of the Long Tail - Businesses with distribution power can sell a greater volume of otherwise hard to find items at small volumes than of popular items at large volumes.
  11. 11. The Long Tail
  12. 12. Finding a product or service
  13. 13. Finding a product or service - Product development is about innovation - Definition of innovation: New change in: • Product / service • Marketing • Technology / process • Organisation • The goal is a sustainable growth of your company
  14. 14. Finding a product or service - Types of innovation: - Product innovation - Process innovation - Market innovation
  15. 15. Finding a product or service - Innovation graphically: Change Change Change Time Time Time Development Incremental innovation Innovation
  16. 16. Finding a product or service - Difference between research and innovation • Research is changing money into knowledge • Innovation is changing knowledge into money
  17. 17. Model of Ansoff Proces and service Existing products New products innovations Product- innovations Existing markets Marketpenetration Product- development New markets Market- Diversification development Market- and organizational Highest risk innovations
  18. 18. Model of Quinn Flexibility and freedom of doing Family Adhocratie Internal focus External focus Hiërarchie Market Stability and manageability
  19. 19. Strategy of innovation Gatekeeper Gatekeeper GO/NO GO Gatekeeper GO/NO GO GO/NO GO Gatekeeper GO/NO GO Concept Market testing Production Generating development Product optimization Commercialization ideas and Distribution prototyping Detection of market needs Customer feedback on added value Tijd
  20. 20. Finding a product or service - Online resources: - eMarket services - International trade offices - EVD - Chamber of Commerce - Networking…
  21. 21. Building a network
  22. 22. Building a network - Building a network is about: - Start in your own environment - Analyze your own network - Values of doing business - Set your goals - What style do you like? - Use tools online…
  23. 23. Social software
  24. 24. Social software • Definition: Software that facilitates interaction between people in the digital world. The software helps creating virtual relations and communities.
  25. 25. Social Software - Xing (previously called OpenBC) started in Germany - Focussed on business networking, generating business and vacancies - Over 4 million members worldwide - Exists since 2004
  26. 26. Social Software - Linkedin is a US company - Focussed on business networking and vacancies - Over 11 million members - Exists since 2003
  27. 27. Starting a company & financing
  28. 28. Startup commandments • Your idea isn't new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more. • Stealth startups suck. You're not working on the Manhattan Project, Einstein. Get something out as quickly as possible and promote the hell out of it. • If you don't have scaling problems, you're not growing fast enough. • If you're successful, people will try to take advantage of you. Hope that you're in that position, and hope that you're smart enough to not fall for it. • People will tell you they know more than you do. If that's really the case, you shouldn't be doing your startup. • Your competition will inflate their numbers. Take any startup traffic number and slash it in half. At least.
  29. 29. Startup commandments • Perfection is the enemy of good enough. Leonardo could paint the Mona Lisa only once. You can push a bug release every 5 minutes because you were at least smart enough to do a web app. • You don't need business development people. If you're successful, companies will come to you. The deals will still be distractions and not worth doing, but at least you're not spending any effort trying to get them. • You have to be wrong in the head to start a company. But we have all the fun. • Starting a company will teach you what it's like to be a manic depressive. They, at least, can take medication. • Your startup isn't succeeding? You have two options: go home with your tail between your legs or do something about it. What's it going to be?
  30. 30. Startup commandments • If you don't pay attention to your competition, they will turn out to be geniuses and will crush you. If you do pay attention to them, they will turn out to be idiots and you will have wasted your time. Which would you prefer? • Startups are not a democracy. Want a democracy? Go run for class president. • More at www.startupping.com
  31. 31. Starting up & the market
  32. 32. Capital
  33. 33. Capital The market of risk capital can be divided into 4 segments: 1. Type of money 2. Currency-speed 3. The risk factor 4. Size of the needed investment
  34. 34. Investment phases and needs Line A: Fast growing company (ict) Line B: Company with lots of research and development costs (biotech) Line C: Average innovative company Line D: Successful independent entrepreneur
  35. 35. Where to start? • Getting investments: • Investors / Venture capital (www.beursplein3.nl / www.nebib.nl, www.eban.org) • Subsidies: Subsidieshop.nl Senternovem.nl Consultants at http://subsidie.pagina.nl • Businessplan competitions Newventure.nl Livewire.nl
  36. 36. Setting up a company structure
  37. 37. Company structure - Before starting: - Why starting on the internet? - What makes you different? - Wat does your customer expect?
  38. 38. Company structure - Business entity - Legal - Financial - Administrative - Technical - Infrastructure - Production & Marketing - Processes - Services - Marketing & Sales
  39. 39. Business entity - Starting at Chamber of Commerce & Tax Administration - Legal (return policies (Return Merchandise Authorization)) - Financial (what payment systems) - Administrative (what structure and processes) - Technical - Infrastructure (the integration of your business, custom or standard)
  40. 40. Legal stuff - RMA without explanation within 10 days - Double opt-in - Responsibility for content
  41. 41. Financial stuff - iDeal - PSP or on your own?
  42. 42. Technical stuff - Outsourcing, yes or no? - Custom or standard software? - What about security?
  43. 43. Marketing & Sales
  44. 44. Marketing definition - Marketing is about: Making sales unnecessary. Marketing has as a goal to know the customer so well that the product or service has such a good fit that it sells itself. “Peter Drucker”
  45. 45. Marketing is about: - What does your customer expects to find on your site? - What kind of content and design appeals to your target audience?
  46. 46. Contact • contact@ayman.nl • www.ayman.nl/blog

×