Data Driven with Lotus F1 - November 2013


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The November issue of Avanade's monthly eZine entitled, DATA DRIVEN, featuring a behind-the-scenes look at Lotus F1 Team and highlighting the amazing results being realized on the track and at the factory. Get more information at .

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Data Driven with Lotus F1 - November 2013

  1. 1. ISSUE NO.4 IMPACT OF COLLABORATION Measuring the impact of improved teamwork in tenths of a second! JACKIE STEWART Triple World Champion and Genii consultant talks exclusively to Data Driven COMPETITION! Win an exclusive Lotus F1 Team Goodie Bag! © 2013 Avanade Inc. All Rights Reserved.
  3. 3. Lotus F1 Team were challenging for the runner-up spot in the world championship, taking on manufacturers Mercedes and Ferrari and keeping quadruple crown winners Red Bull Racing honest. They were one of only four teams to win in 2013 and finished on the podium 14 times. Sadly, with Kimi Raikkonen forced to miss the final two rounds due to back surgery and a rare engine failure on the Renault V8’s swansong, the team’s position in the standings slipped at the final hurdle. Feel for the logistics department, they’ve got about 5,000 targets to contend with; the many travel demands of freight and personnel. With an all-new car next year and lots of technical unknowns, the next 12 months are set to be hugely demanding not only for the design and manufacturing teams that will be producing scores of upgrades from beginning to end but for the people who have to deliver them against the clock. In this issue of Data Driven we © 2013 Avanade Inc. All Rights Reserved. investigate how Avanade’s SharePoint software is helping Lotus F1 Team’ logistics department to plan, track and report more efficiently than ever before. We also talk to a legend of motor racing, Sir Jackie Stewart about why data is king, and how sensors and numbers have completely changed the way cars are designed, developed and driven since his glorious era. And, for this month’s Focus In story, we look at how communications-enabled business processes are fostering great teamwork and impacting on the performance of Lotus F1 Team and many others. REMEMBER, THE RACE NEVER STOPS.
  5. 5. 8 The number of engines allocated to each driver in 2013. ABU DHABI GRAND PRIX UNITED STATES GRAND PRIX BRAZILIAN GRAND PRIX Romain Grosjean produced a strong drive to take fourth place in the Abu Dhabi Grand Prix from sixth on the grid, whilst Kimi Räikkönen’s race ended in retirement following contact at the first corner. Romain Grosjean produced a superbly controlled drive to take second place in the United States Grand Prix from third on the grid, whilst a difficult afternoon for Heikki Kovalainen, a late replacement for Kimi Räikkönen who has had to undergo surgery on his back, saw the Finn drop to fifteenth from his eighth place grid slot.. In stark contrast to the first two days of track action at Interlagos, dry conditions remained for the majority of the race; interrupted only by light showers during the closing stages. A tricky start for both drivers saw Romain drop two positions and Heikki four on the opening lap; completing the first tour in eighth and fifteenth respectively. Romain held off a strong charge from Mark Webber immediately following a single pit stop each, and again in the latter stages of the race. Heikki rose as high as tenth after the opening batch of stops, only to suffer a loss of front downforce which forced the Finn to pit for a new nose having dropped two positions in quick succession. Three laps later and Romain’s impressive run of results during the final third of the season came to a premature end; the Frenchman’s RS27-2013 engine failing in spectacular fashion on what would be the final appearance for the V8 configuration power plant. Movement amongst the midfield throughout a two stop strategy race was not enough to aid Heikki in recovering from a slow getaway; the Finn eventually crossing the line to take fourteenth place. A flying start from Romain saw him jump two places to fourth position through the opening series of corners; settling in behind the thirdplaced Red Bull of Mark Webber until the first round of pit stops. Kimi meanwhile saw his evening curtailed after just a few hundred metres; a clash of wheels with Caterham’s Giedo van der Garde resulting in a broken track rod on the Finn’s E21. Romain Grosjean 4th Kimi Räikkönen Retired Romain crossed the line to clinch a fourth podium finish from the last five races. Romain Grosjean 2nd Heikki Kovalainen 14th © 2013 Avanade Inc. All Rights Reserved. Heikki Kovalainen 14th Romain Grosjean Retired 4K The total number of parts that make up each RS27-2013 V8 11K The number of technical drawings produced by the time of the E21 car build (28% more than any previous car). 6 How many hours it takes for a complete rebuild of the car at the track with 12 mechanics from scratch at the factory it would take 150 people seven days.
  6. 6. Data Driven Issue 04 DATA ACQUISITION In the fiercely competitive world of Formula One, data remains a key component in unlocking performance. The volume and reliance on data teams acquire increases year on year. Over race weekends race engineers need to turn real time data into knowledge that supports quick, informed decision making. Discover how Avanade works with Lotus F1 Team to drive results via the efficient harvesting and processing of trackside data in an integrated way. 06 DRIVERS CHAMPIONSHIP
  7. 7. YOU USED TO WIN CHAMPIONSHIPS BY FEEL. NOW YOU DO IT WITH DATA. Data Driven sits down with motor racing legend and Genii consultant Sir Jackie Stewart to discuss how today’s proliferation of data is in stark contrast to the way things were in his winning days. “Formula One is like Star Wars. It always has been,” begins triple world champion Sir Jackie Stewart. “Today’s Lotus F1 Team car might make my 1973 Tyrrell-Ford look terribly old fashioned, but that Tyrrell was absolutely state-of-the-art at the time. I won six out off 11 grand prix in it. And looking back to the Mercedes-Benz and Auto Unions of the ‘30s, they look archaic now but at the time they were Star Wars”. Formula One has always been at the leading edge, and it moves so quickly that year-on-year it looks a generation apart. © 2013 Avanade Inc. All Rights Reserved.
  8. 8. Data Driven Issue 04 “IN FORMULA ONE THE CHAIN OF DECISION MAKING IS SMALLER AND, IN COLLABORATION WITH AVANADE, LOTUS F1 TEAM HAS BEEN ABLE TO MAKE THAT PROCESS SLICKER, FASTER AND MORE RELIABLE STILL.” SIR JACKIE STEWART YOU USED TO WIN CHAMPIONSHIPS BY FEEL. NOW YOU DO IT WITH DATA. CONTINUED... “THE BIGGEST DIFFERENCE NOW, THOUGH, FROM MY ERA IS THE PROLIFERATION OF DATA... Before computers came along, teams relied on the driver to provide all the feedback. Drivers had to be part racer, part engineer. “That’s how we had to think, we had to know what it was that we were feeling, to understand the mechanical movement, and identify any problems,” says the 74-year-old. “The fastest drivers in the world used to be the ones that could paint their mechanic a colorful picture. That was what we now describe as Data Acquisition. The only sensors were my hands and my backside.” Now you have literally hundreds of sensors on the car, which not only tell you if there’s a problem instantly, but also show you where incremental performance gains can be made, provided the data 08 is correctly analyzed and acted upon. While the driver is still a key component of the racing car, he cannot win without the help of a rank of engineers staring at computer screens in the garage and technicians and analysts back at the factory looking at the spikes. “If the driver makes a mistake, the team knows about it before he’s even had time to think of an excuse.” “The technology is always moving forward. The kinds of data we now use to refine the car in every conceivable way to make it fractions of a second faster were unthinkable when I was racing, and if you were to know now where we’ll be in just a few years the teams would collectively slap their foreheads and think ‘why didn’t we think of that?’ “Formula One has always been a huge gateway for technology, which then filters down to automotive and other industries. It’s also a very good example of how quickly things can be done; much faster than the military, much faster than multinational corporations, than pharmaceuticals for example, because they’ve got to wait for approvals from a committee comprised of people who haven’t seen that technology before and don’t always understand it.” In Formula One the chain of decision making is smaller and, in collaboration with Avanade, Lotus F1 Team has been able to make that process slicker, faster and more reliable still.
  9. 9. ““Formula One pushes the boundaries of productivity. Between one race and another the team will make a number of changes to the car. Not only design changes, but manufacturing changes that then have to be flown across the world,” says Stewart, who is a consultant to Lotus F1 Team’ ownersGenii Capital. “In Brazil, the final race, we had new parts on the car. Why were we busting our gut so late in the season? Because we found another advantage, tiny fractions of a second that could impact on Lotus F1 Team’s final position in the all important championship standings.” And this is where Avanade come in, lending their expertise to raise the team’s game, to use their knowledge and experience © 2013 Avanade Inc. All Rights Reserved. to improve processes and data analysis and find these incremental improvements that make a racewinning car. It used to be just down to the driver and a handful of mechanics in Jackie’s racing days, in the late 1960s and early 70s, now it’s about “large teams of great minds, often young, collaborating and communicating to maximize the potential of the car through their understanding and use of high-tech tools. Avanade’s technology trade off with Lotus F1 Team means that the team gets to make the best use of its resources and, at the same time, Avanade’s software developers are working in the most challenging and fulfilling environment, which will result in better products. In addition, by having its name on the car, Avanade draws attention to itself and is able to tell prospective customers what it is it actually does and how its services can benefit other businesses. It can bring guests to the races and to the factory in Enstone and see how it’s contributing. Jackie adds: “To be able to show how your product is helping an F1 team win races is inspiring and influential, for this is the most high profile technological shop window in the world. It’s great for the integrity of the product. It earns Avanade respect.” “If you can make a difference in Formula One, everything else is a piece of cake.”
  10. 10. Data Driven Issue 04 FOR ANY ORGANIZATION, THE MOST MEANINGFUL COMMUNICATIONS AND COLLABORATION HAPPENS NOT WHEN THESE TOOLS ARE DEPLOYED AS STAND-ALONE TECHNOLOGIES, BUT WHEN THEY ARE BLENDED INTO PROCESSES, ROLES AND RESPONSIBILITIES. MEASURING THE IMPACT OF COLLABORATION IN TENTHS-OF-A-SECOND Most businesses talk about teamwork, collaboration and real-time communications. But just because employees send and receive instant messages doesn’t mean their work processes are more efficient. A document-sharing site alone doesn’t mean a team improves the way it works together. Business agility isn’t achieved simply by setting progressive collaboration policies at work. So how do companies know they’re actually fostering great teamwork – and that it’s making a real impact on their business? Game-changing teamwork takes place when organizations automate and embed innovative communications and collaboration technologies throughout their business processes. One organization implemented this type of approach, and measures the impact of improved teamwork in tenths of a second: Lotus F1 Team. If the designers, engineers, technicians and drivers who make up Lotus F1 Team can work together to save valuable seconds in a race, it can mean the difference between winning and finishing with the rest of the pack. 010 Lotus F1 Team partnered with Avanade evolve how the team develops innovative concepts into a winning F1 car. Each step in this development – from computer simulations to wind-tunnel testing to data-driven performance feedback to race-day results – involves different teams setting objectives, sharing knowledge and communicating metrics. It is a complex communications and collaboration challenge. With fast and efficient communications between a designer building a computer model and an engineer testing it in a wind tunnel, an extra cycle of work among these groups could save tenths of a second each race – enough to meaningfully improve results. So, Lotus F1 Team and Avanade looked across the lifecycle of F1 car development to find ways to improve communication and increase efficiencies through the business process. For any organization, the most meaningful communications and collaboration happens not when these tools are deployed as stand-alone technologies, but when they are blended into processes, roles and responsibilities.
  11. 11. “AVANADE HAS RE-WRITTEN OUR TRACKSIDE DEVELOPMENT TOOLS AND INTEGRATED THEM IN A MUCH MORE ACCESSIBLE PACKAGE” Alan Permane Lotus F1 Team’s Trackside Operations Director For Lotus F1 Team, its designers should not have to spend time seeking out new stand-alone tools to communicate with the engineers testing designs in the wind tunnel. Technicians should not have to learn entirely new workflows to share the 15-25 megabytes of data streaming from 320 sensors on the F1 car during each lap. Avanade worked with Lotus F1 Team to embed collaboration capabilities into an intuitive team site, in specialized applications and on devices they already used in their daily work. Working together, Avanade and Lotus F1 Team helped automate communications and collaborations between team members so they could run more computer simulations, test more concepts in the wind tunnel, and analyze more data from races – each improvement ultimately helping Lotus F1 Team save precious tenths of a second on race day. These communications-enabled business process make unified communications and collaboration a seamless and integrated part of the role each engineer, technician and designer played on the team. Partnering with Avanade, Lotus F1 Team is © 2013 Avanade Inc. All Rights Reserved. infusing unified communications and collaboration capabilities throughout their business procedures, applications and technologies – ensuring continuous, real-time collaboration among Lotus F1 Team, and also its network of suppliers and partners. Rather than rely on manual, stand-alone processes as traditional organizations do, the team used event-driven processes that automatically trigger communication and collaboration with decision-makers in the most effective way and on the most appropriate device. Unified communications and collaboration powers a more efficient business. For Lotus F1 Team, it helps integrate a range of workstreams – from wind tunnel analysis to trackside measurements – into one seamless workflow for faster decision-making. And in a business where faster decision-making means shaving valuable seconds off race results, the impact of teamwork is clear.
  12. 12. Data Driven Issue 04 45OF FREIGHT IS EITHER FLOWN IN OR, IN EUROPE, DRIVEN TO AND TONNES FROM THE TRACK ACROSS HALF A DOZEN TRUCKS. FOCUS IN: THE PRESSURE TO DELIVER In Formula One, the race isn’t restricted to 60 laps on a Sunday or the mileage just on the track. The race to get parts and people from A to B is relentless. Tons of equipment make their way by road, sea and air to up to 20 races a year, plus tests and special events. Hundreds of people rely on bookings and schedules so that they’re always where they need to be. And critical last minute car upgrades need to get from the factory to the circuit, signed-off, flown and through customs against an ever ticking clock. The pressure is on, literally, to deliver and with so many items, movements and destinations it requires militarylevels of planning, organization and constant communication to ensure that everything is where it should be and nothing is late. The task is enormous, and Lotus F1 Team has a Race Coordinator, at the track, that ensures every crate and 012 every person arrives and departs each grand prix according to plan. It is a huge logistical undertaking, but one that has been made easier this year by Avanade’s partnership with an enhancement to the SharePoint software. This enables cross departmental communication, the monitoring of freight after dispatch using an AEI system, and deadlines and directions to ensure nothing gets left behind. The number of last-minute upgrades has increased in recent seasons thanks, in part, to design, aero and manufacturing increasing their productivity supported by using improved scheduling tools and work flow software. This has put further strain on the logistics personnel. To remain competitive more and more changes are made to the car over the season, some of which can be very last minute, adding more pressure on people to deliver in a shorter time frame. At every race there’s 45 tonnes of freight that’s either flown in or, in Europe, driven to and from the track across half a dozen trucks. The bulk of the equipment is the two race cars, but in addition to that there are things like tires and furniture which are essential but less variable. Because they’re not developed over the course of the season the team can ship them to the flyaways to save costs. However, relentless progress mean there are the last minute arrivals, new wings and what-have-you, which are usually sent out in someone’s suitcase on a commercial flight. It’s not unusual for an F1 mechanic or even a marketing person – whoever is available – to arrive at Heathrow with 20 bags to check-in. With all of that plus 70 team members dispatched to each CLICK HERE TO READ MORE ABOUT AVANADES DATA RESEARCH
  13. 13. CONTACT US IF YOU HAVE ANY QUESTIONS OR COMMENTS ABOUT DATA DRIVEN PLEASE GET IN TOUCH BY E-MAILING COMPETITION! TO WIN AN EXCLUSIVE LOTUS F1 TEAM GOODIE BAG COMPLETE WITH TEAM HAT, EARPLUGS, MOLESKIN NOTEBOOK AND LANYARD, CLICK THROUGH TO TO ANSWER THE QUESTION BELOW. CLOSING DATE: 30TH DECEMBER 2013 round, there are approximately 5,000 journeys that Lotus F1 Team needs to book and oversee each season. Organization is, therefore, vital and as the time to the next race or event reduces there is an even greater need for more accurate and up to date information to be available at all times. Linked together through SharePoint, the logistics team are in contact with 550 individuals. Extensive communication and reporting between logistics and manufacturing and stores etc is critical. The new SharePoint based software that’s been developed by Avanade has allowed improved intranet-based reporting. This ensures greater access to the information required when on the road and in different time zones, therefore negating the need to trouble people at difficult times. Speed is a key issue along with flexible reporting and information detailing. With very little downtime for the logistics team and steady information essential, it came as a relief that there was no struggle to adapt to the new systems that have been put in place this summer. The transition and upgrades have been installed as seamlessly as possible allowing a smooth changeover much to the relief of the team. Late arrivals are, thankfully, a rarity thanks to the team’s experience and the ease with which they have embraced their new communications tools. In the never ending development race the boundaries are very often pushed but the logistics team seems to overcome all that is thrown at them. “HOW MANY TONNES OF EQUIPMENT DOES LOTUS F1 TEAM TYPICALLY TRANSPORT TO EACH GRAND PRIX?” CLICK HERE TO WIN A LOTUS F1 TEAM GOODIE BAG! © 2013 Avanade Inc. All Rights Reserved.
  14. 14. Data Driven Issue 04 014