ISSUE NO.3

THE REVOLUTION
IS NOW
Innovation at a time of
unprecedented competitive
pressures and market opportunities

TR...
Data Driven Issue 03

CONTENTS

EVERY TEAM IS
UNDER PRESSURE TO
GET THE MOST OUT OF
WHAT THEY’VE GOT
02
FOREWORD
THE 2013 FORMULA ONE® WORLD
CHAMPIONSHIP IS NOW REACHING ITS
END GAME, AND THE PARTNERSHIP
BETWEEN LOTUS F1 TEAM ...
Data Driven Issue 03

04

“IT WAS CLOSE BETWEEN THE TWO, BUT WE LET BOTH DRIVERS
RACE TO THE END WHICH WAS THE RIGHT THING...
0
The time taken
in seconds for the
gearbox of the
E21 to change gear
(drive is never lost
during the gearshift)

KOREAN
G...
Data Driven Issue 03

2014:

A RE-DESIGNED
FORMULA
ALL BUSINESSES ARE CHALLENGED TO
INNOVATE AT A TIME OF UNPRECEDENTED
CO...
THE REVOLUTION IS NOW
And Lotus F1 Team is no different, preparing for unprecedented
changes next year, as Formula One’s t...
Data Driven Issue 03

THE KEY IS BREAKING DOWN BOUNDARIES BETWEEN SYSTEMS TO
TRIGGER GREATER PRODUCTIVITY AND FASTER DECIS...
“AVANADE HAS
RE-WRITTEN OUR
TRACKSIDE DEVELOPMENT
TOOLS AND INTEGRATED
THEM IN A MUCH MORE
ACCESSIBLE PACKAGE”
Alan Perman...
Data Driven Issue 03

ALREADY LEVERAGED DATA
73% OF COMPANIES HAVEEXISTING REVENUE STREAMSTO CREATE
NEW OR INCREASE

FOCUS...
CONTACT US
IF YOU HAVE ANY QUESTIONS
OR COMMENTS ABOUT
DATA DRIVEN PLEASE GET
IN TOUCH BY E-MAILING

–  he second step is ...
ETIHAD AIRWAYS UNITED STATES GP BRAZILIAN GP
ABU DHABI GP
RACE DATE:
RACE DATE:
RACE DATE:
3 NOVEMBER
CIRCUIT NAME:
YAS MA...
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Data Driven with Lotus F1 - October 2013

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The October issue of Avanade's monthly eZine entitled, DATA DRIVEN, featuring a behind-the-scenes look at Lotus F1 Team and highlighting the amazing results being realized on the track and at the factory. Get more information at http://www.avanade.com/lotusf1

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Data Driven with Lotus F1 - October 2013

  1. 1. ISSUE NO.3 THE REVOLUTION IS NOW Innovation at a time of unprecedented competitive pressures and market opportunities TRIPLE PODIUM FINISH! Grosjean takes third in the Korean, Japanese and Indian Grand Prix! © 2013 Avanade Inc. All Rights Reserved. COMPETITION! Win an exclusive Lotus F1 Team Goodie Bag!
  2. 2. Data Driven Issue 03 CONTENTS EVERY TEAM IS UNDER PRESSURE TO GET THE MOST OUT OF WHAT THEY’VE GOT 02
  3. 3. FOREWORD THE 2013 FORMULA ONE® WORLD CHAMPIONSHIP IS NOW REACHING ITS END GAME, AND THE PARTNERSHIP BETWEEN LOTUS F1 TEAM AND AVANADE HAS PROVED HIGHLY EFFECTIVE IN MANAGING THE EXTREME PACE OF DEVELOPMENT AND MAXIMIZING THE TEAM’S POTENTIAL ON RACE DAY. BUT IT IS NEXT YEAR THAT THE PARTNERSHIP WILL REALLY BE PUT TO THE TEST, AS DRAMATIC REGULATION CHANGES MEAN THAT EVERY TEAM IS UNDER PRESSURE TO GET THE MOST OUT OF WHAT THEY’VE GOT, MAKE THE RIGHT DECISIONS AGAINST AN EVER TICKING CLOCK, AND REACT QUICKLY TO EVERY SINGLE CHALLENGE. © 2013 Avanade Inc. All Rights Reserved. We see this in business in general: competitive environments change, industry regulations change, and Avanade is there to help its clients make the best use of technology, meet their business challenges and achieve results. For this reason, 2014 is going to be an exciting opportunity to show what Avanade can bring to the party. With Formula One cars changing so comprehensively between this year and next there’s a lot of weight on the shoulders of Avanade’s software engineers to deliver the best possible performance. In addition to the design challenges, the Electronic Control Units that act as the brains of F1 cars will be eight times bigger next year, which means the teams will have much more data at their disposal – which is both a benefit and a challenge, and Avanade’s software will help them to process it and make better decisions based upon it in a more streamlined fashion. With just five weeks between the first winter test in January and the first race in Melbourne in March, the heat is on to overcome any major issues with the car, invent solutions, design it, manufacture it and test it, so careful planning is extremely key. Due to the all-new performance characteristics of the cars, there will be a heavy impact on strategy and this will be crucial to success on track above all else. The types of data and how it is presented to the engineers will change too. It is this challenge that Lotus F1 Team and Avanade are taking on together, to redefine those systems. In this third issue of Data Driven we will look at the seismic changes that will affect 2014 and the importance of data analysis in meeting businesses’ performance goals. This is very much in the spirit of Formula One – facing a new challenge, figuring out the best options, and driving to realize results.
  4. 4. Data Driven Issue 03 04 “IT WAS CLOSE BETWEEN THE TWO, BUT WE LET BOTH DRIVERS RACE TO THE END WHICH WAS THE RIGHT THING TO DO” ALAN PERMANE, TRACKSIDE OPERATIONS DIRECTOR
  5. 5. 0 The time taken in seconds for the gearbox of the E21 to change gear (drive is never lost during the gearshift) KOREAN GRAND PRIX JAPANESE GRAND PRIX INDIAN GRAND PRIX Lotus F1 Team scored its third double podium of the season as Kimi Räikkönen took second and Romain Grosjean third in an emphatic team performance at the Korean Grand Prix. Both drivers benefited from strong race pace and drove superbly – including dicing with each other – during a race which saw two safety car periods. Lotus F1 Team had another strong race in Japan which saw Romain Grosjean take a fighting third, whilst team-mate Kimi Räikkönen battled his way to fifth in a tense race at Suzuka. A superb start from Romain saw him lead in the early stages, before fighting hard with both Red Bulls in the latter stages. Kimi endured a tough start – dropping back to P11 – before battling back in typical fashion to climb back up the order to finish 5th. Romain managed his car well to take the final podium slot while the team and engine partners Renault devised a strategy to limit the air consumption of his engine’s pneumatic system. Kimi ran out of tyre performance near the end of his race, resulting in a late pit stop and the consolation of the race’s fastest lap. Kimi Räikkönen 2 Romain Grosjean 3rd nd Romain Grosjean 3rd Kimi Räikkönen 7th Romain Grosjean 3rd Kimi Räikkönen 5th “I HAD A VERY, VERY GOOD RACE. WHAT A START! IT WAS SUPERB TO GO PAST BOTH THE RED BULLS LIKE THAT AND IT’LL BE ONE OF MY BEST MEMORIES OF THE YEAR. THE CAR WAS FANTASTIC ON THE FIRST SET OF TYRES AND WE MANAGED TO PULL AWAY, BUT THEN THE RED BULLS WERE ABLE TO REEL US IN LATER ON. ULTIMATELY, WE WERE THE ONLY CAR TO ALMOST CATCH THEM. IT’S BEEN A GREAT HOME RACE FOR MY ENGINEER; IT’S ALWAYS GOOD TO COME TO JAPAN AND IT’S REALLY GOOD TO BE BACK ON THE PODIUM AGAIN.” ROMAIN GROSJEAN, P3 © 2013 Avanade Inc. All Rights Reserved. 2500 The number of gear changes the drivers have to make during an average Grand Prix 1.6 The time in seconds for the E21 to decelerate from 100 km/h to a standstill 30 The weight of a driver’s head and helmet in kilograms during maximum braking of 4.5G
  6. 6. Data Driven Issue 03 2014: A RE-DESIGNED FORMULA ALL BUSINESSES ARE CHALLENGED TO INNOVATE AT A TIME OF UNPRECEDENTED COMPETITIVE PRESSURES AND MARKET OPPORTUNITIES. INDUSTRY TRENDS – SUCH AS MOBILITY, CLOUD, BIG DATA AND SOCIAL NETWORKING – ARE CONVERGING AND CHANGING THE WAY WORK GETS DONE. THIS IS FORCING RAPID IT TRANSFORMATION, AND OFTEN A COMPLETE REDESIGN OF BUSINESS MODELS AND PROCESSES. THE FORMULA ONE TECHNICAL RULEBOOK HAS BEEN RE-WRITTEN AND LOTUS F1 TEAM HAVE TO GEAR UP TO PREPARE FOR UNPRECEDENTED CHANGES NEXT YEAR. With no on-track testing permitted until the new year and then a very limited timeframe until the first race, the team needs to be faultlessly productive during the design, manufacturing and testing processes. Discover how Avanade is helping to process big data and create an integrated flow of information that the team’s decision makers – designers, engineers, strategists – can act upon – to ensure delivery of success in a year of unprecedented change. 06 DRIVERS CHAMPIONSHIP
  7. 7. THE REVOLUTION IS NOW And Lotus F1 Team is no different, preparing for unprecedented changes next year, as Formula One’s technical rulebook has been re-written. Re-designed chassis, different engines, more powerful hybrid systems, greater fuel efficiency and aerodynamic changes mean that more than 90 percent of what’s on and inside the cars that hit the track in Melbourne next March, for the opening round of the world championship, will be new. What’s more, the cars’ Electronic Control Units – the black box of an F1 car – will be eight times bigger, which equals even more data to process. There are just five weeks at the start of the year for testing, to iron out any creases. No one wants to be left behind, so everyone needs to be on their game. BUSINESS PROBLEM Throughout 2013, Lotus F1 Team has been tasked with building two entirely different cars: the current car that we have seen on track this season, refined race-by-race, and the 2014 single seater that complies to a completely different set of rules. With no testing until January, and then a very limited timeframe until the first race, it’s essential that the team has a fast and reliable car straight out of the box. To do that, the team needs to be faultlessly productive during the design, manufacturing and testing processes and, crucially, analyze all the data that comes out of these processes quickly and accurately and make the best possible decisions based on what it finds. In addition to having to design and manufacture an all-new car, powered by a 1.6 liter turbocharged V6 engine as opposed to the current 2.4 liter normally-aspirated V8, and packing Kinetic Energy Recovery Systems that are twice as powerful as the current hybrid systems, the teams also need to reconsider race strategies due to different performance characteristics, including a 35 percent reduction in fuel consumption. > © 2013 Avanade Inc. All Rights Reserved.
  8. 8. Data Driven Issue 03 THE KEY IS BREAKING DOWN BOUNDARIES BETWEEN SYSTEMS TO TRIGGER GREATER PRODUCTIVITY AND FASTER DECISION-MAKING IN A BUSINESS WHERE EVERY SECOND COUNTS. THE REVOLUTION IS NOW CONTINUED... “Strategy is going to be very different next year to how we’ve been doing it up until now. And the types of data and how that data is presented to the engineers is going to be very different next season,” explains Graeme Hackland, Lotus F1 Team’s CIO. “So instead of waiting until the end of the season as we would usually do, and in the three months of the off season when we would do the strategy changes, we’re actually doing it a whole year ahead of time.” “2014 will push back the boundaries,” says Patrick Louis, Lotus F1 Team CEO. “Our world is changing so quickly that we must react extremely fast. 2014 will bring more weight on the shoulders of Avanade since the cars are changing that much. There is a huge change in the power train compared to this year, and the way you have to operate it. The two main issues of operating an F1 car on the racetrack are thermal topics and fuel consumption topics. The in race, strategy will change completely, it will become more important than it is already today. That is the next huge challenge between us and Avanade to re-write, to redefine the strategy systems for 2014.” 08 AVANADE SOLUTION Critical to faster decision-making is streamlining, and this is where Avanade comes in; helping to process big data and create an integrated flow of information that the team’s decision makers – designers, engineers, strategists - can act upon, together in one view. The key is breaking down boundaries between systems to trigger greater productivity and faster decision-making in a business where every second counts. A critical component of this is providing an integrated view of data being collected across the organization. “Avanade has re-written our trackside development tools and integrated them in a much more accessible package, which is easier to use, compare data and make faster and more informed decisions based upon that,” explains Lotus F1 Team’s Trackside Operations Director, Alan Permane. “So the pit wall has become a more efficient environment, and not only that we’re getting software releases to the track much quicker and are able to be more reactive as a result. It’s all about quickness of information and understanding the problem.”
  9. 9. “AVANADE HAS RE-WRITTEN OUR TRACKSIDE DEVELOPMENT TOOLS AND INTEGRATED THEM IN A MUCH MORE ACCESSIBLE PACKAGE” Alan Permane Lotus F1 Team’s Trackside Operations Director That will prove hugely important come January and February next year as the trackside team refines its 2014 car, honing the car’s dynamic characteristics and minimize the reliability issues that can stymie an all-new chassis and powertrain. As a strategic partner to Lotus F1 Team, Avanade plays a crucial role in enabling the team to use its limited track time wisely, and comply with next season’s regulation changes to gain a competitive advantage. By making the best use of their technical arsenal and addressing the business challenges of Grand Prix racing, Avanade and Lotus F1 Team will realize results together. © 2013 Avanade Inc. All Rights Reserved. RESULTS REALIZED This integrated view of data, as well as Avanade’s ongoing management of applications, has dramatically increased the pace of data gathering. Lotus F1 Team has seen a 75 percent reduction in processing time thanks to this single source of data that delivers an overall view to the entire team. Processing pre-race and race-day data even more rapidly also helps designers and engineers make smarter, faster and better decisions. Lotus F1 Team relies on speed and accuracy to win both on and off the track. This pressure to perform – combined with the growing flood of data and industry regulation changes – is something that all enterprises face. Industry trends like mobility, social, cloud computing and big data are converging and changing the way work gets done. This is forcing rapid IT transformation and often, a complete redesign of business models and processes. Lotus F1 Team is a prime example of how companies can harness big data as a competitive advantage.
  10. 10. Data Driven Issue 03 ALREADY LEVERAGED DATA 73% OF COMPANIES HAVEEXISTING REVENUE STREAMSTO CREATE NEW OR INCREASE FOCUS IN: THE NEED FOR SPEED DRIVING FASTER DECISION MAKING WITH BETTER DATA ANALYSIS A Formula One car generates up to 25 megabytes of data from its more than 200 sensors every single lap. Fifteen years ago, the entire race could be saved on a floppy disk! While the technology race that F1 teams are committed to might seem extreme, it’s actually no different to the data growth found in businesses everywhere. In 2013 we are downloading much more data at work and in our personal lives than we were a few years ago. More devices, more channels, more documents, bigger audiences. Research firm IDC even predicts the world’s data will snowball 50 times in the next decade. If managed intelligently, this explosion of data has the potential to positively impact decision-making and improve a company’s bottom line. For example, Avanade’s own research in 2012 showed that 73 percent of companies have already leveraged 10 data to create new or increase existing revenue streams. but just in the short gaps between each Grand Prix; a matter of days. However, data by itself is of little use if not easily accessible and the challenge for businesses across all industries is to harness it in a way that drives real business insights. For F1 teams, the right information at the right time can mean the difference between winning and losing. Lotus F1 Team has to process thousands of data points to get ready for each race, measuring minute changes in how the car responds on the track, testing new parts and optimizing performance results. And, they must do this quickly and efficiently – they can’t afford to waste valuable time on data analysis with only days between each race and hours to tune a car between sessions. For Avanade and Lotus F1 Team, it’s as if they’re revamping their business operations not in a span of a year-long IT plan, So how do Lotus F1 Team and businesses everywhere create the right data infrastructure to enable quick data analysis and better decision-making? To transform this avalanche of data into a real strategic advantage, there are a number of concrete steps that companies should take: – e aware of all the types of data B that are available both internally and externally. This means, for example, tying weather patterns expected on race day with testing new parts in simulated scenarios. Or, it could mean looking at structured data like customer demographics and purchasing histories with unstructured data from customers engaging on social media channels.
  11. 11. CONTACT US IF YOU HAVE ANY QUESTIONS OR COMMENTS ABOUT DATA DRIVEN PLEASE GET IN TOUCH BY E-MAILING – he second step is to realize not T all data is good data. Companies need to provide tools and data management processes that enable staff to effectively filter data for relevance. Companies must identify what filters to apply, how to categorize the data and then, establish processes so that data can be processed and analyzed as quickly as possible. – eveloping smart infrastructure D and processes that gets the right information to the right people is also critical. Avanade made several improvements to Lotus F1 Team’s trackside software to get engineers the data they need even faster. For instance, Avanade created a more efficient way to reprocess post-event data to improve track performance. With these improvements, Lotus F1 Team has seen a 75 percent reduction in processing time, which is a seismic shift in the team’s ability to analyze data quickly. – inally, companies have to F empower their employees to act on the insights that they unlock. For Lotus F1 Team, this means ensuring the team’s engineers are able to apply post-event information quickly to further optimize the car’s performance. This last step is the most important lesson from Avanade’s big data research – the companies that are giving people across their organizations the power to use data to drive decision-making are benefiting the most from big data. And, for Lotus F1 Team, that is a winning formula. COMPETITION! TO WIN AN EXCLUSIVE LOTUS F1 TEAM GOODIE BAG COMPLETE WITH TEAM HAT, EARPLUGS, MOLESKIN NOTEBOOK AND LANYARD, ANSWER THE QUESTION CLICK THROUGH TO BELOW AND SEND YOUR ANSWER TO TO ANSWER THE QUESTION BELOW. CLOSING DATE: 30TH NOVEMBER 2013 “UP TO HOW MANY “UP TO HOW MANY MEGABYTES OF DATA MEGABYTES OF DATA DOES A FORMULA ONE DOESGENERATE FROM CAR A FORMULA ONE CAR200 PLUS SENSORS ITS GENERATE FROM ITS 200 PLUS SENSORS EVERY SINGLE LAP?” EVERY SINGLE LAP?” WIN A LOTUS F1 TEAM A LOTUS F1BAG! GOODIE TEAM © 2013 Avanade Inc. All Rights Reserved. GOODIE BAG!
  12. 12. ETIHAD AIRWAYS UNITED STATES GP BRAZILIAN GP ABU DHABI GP RACE DATE: RACE DATE: RACE DATE: 3 NOVEMBER CIRCUIT NAME: YAS MARINA CIRCUIT With its dynamic circuit architecture and twilight racing, the Etihad Airways Abu Dhabi Grand Prix looks like a race set in the distant future. Boasting average speeds of nearly 200 km/h, the circuit comprises a street section, marina section and high-speed section. In the middle of the track is the Yas Marina hotel, a colour-changing architectural wonder that looks a bit like a brace of alien heads that could launch an unprovoked attack. Lotus F1 Team’s Kimi Räikkönen won here brilliantly in 2012, having qualified fourth. 17 NOVEMBER CIRCUIT NAME: CIRCUIT OF THE AMERICAS 24 NOVEMBER CIRCUIT NAME: AUTODROMO JOSE CARLOS PACE After a five year hiatus, the United States Grand Prix came screeching back onto the F1 calendar in 2012 at a new purpose-built location: the Circuit of the Americas in Austin, Texas. Not only did the southern city charm the paddock, the track was met with universal applause. The challenging, 20-turn, anti-clockwise circuit has a thrilling mix of fast esses, hairpins, long straights and high speed corners. Perhaps most unique is the first turn, a tight and slightly banked right-hander which is as steep as a mountain and for which the drivers brake terrifyingly late. Formula One is massively popular in Brazil, and the grandstands are the loudest that you’ll find at any track, with fans cheering and banging their samba drums. Interlagos serves up some excellent corners and severe gradient changes, which make set-up a challenge – the focus is on optimal aerodynamic efficiency. An even more challenging aspect are the notorious bumps, which have a huge effect on the cars at speed, and require a high rideheight and soft suspension settings. The Interlagos track is very abrasive, so harder compound tires are a must. The high altitude and thin air sap around eight percent of an engine’s power over a lap. Last year’s inaugural race was won by Lewis Hamilton and McLaren, while Lotus F1 Team got both cars in the points, Kimi Räikkönen sixth and Romain Grosjean seventh. Kimi Räikkönen, who won the world championship with victory here in 2007, scored one point for Lotus F1 Team in Brazil last year.

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