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Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
Never Mind the Bollocks, Here's your Content Strategy
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Never Mind the Bollocks, Here's your Content Strategy

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What is the true secret ingredient for great social media content? How do we deliver a great content strategy through multiple platforms? How do we take content engagement and social media to the next …

What is the true secret ingredient for great social media content? How do we deliver a great content strategy through multiple platforms? How do we take content engagement and social media to the next level?
The key elements on planning and executing a content strategy that will set you apart and drive both brand and business.

Published in: Marketing, Social Media, Business
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  • 1. LET’S START TODAY YOU ARE HERE TO TAKE SOMETHING USEFUL WITH YOU JUST LIKE YOUR FANS: THEY WANT SOMETHING USEFUL FROM BRANDS image by Radio Saigón on Flickr
  • 2. OK, SO… WHAT IS USEFUL? IS IT SOMETHING FUNNY? ENGAGING? EDGY? DISRUPTIVE? *THESE ARE JUST FIREWORKS image by Mark Hillary on Flickr
  • 3. USEFUL IS SOMETHING USABLE! *I.E. SOMETHING VALUABLE THAT YOUR FAN BASE IS WILLING TO SHARE, LIKE, COMMENT AND APPRECIATE
  • 4. THINK: USEFUL MAKE: USABLE ASK YOURSELF, DO ANY OF THESE APPLY TO MY CONTENT?
  • 5. GIVE SOMETHING BACK MAKING IT USEFUL
  • 6. THE SAME CONCEPT WITH A SMALL TWIST BECOMES MORE USABLE AND DRIVES BETTER ENGAGEMENT
  • 7. CONTEXTUALLY, 
 PROMOTING THE MM TECHIES TEAM + *MM TECHIES IS A GROUP OF EXPERTS READY TO SUPPORT THROUGH SOCIAL MEDIA
  • 8. THINK CONTEXTUALLY AND FOCUS ON THE EXPERIENCES PEOPLE LIVE image by Fabio Venni on Flickr
  • 9. TAKE ADVANTAGE OF POP CULTURE! *POPULAR CULTURE IS THE ENTIRETY OF IDEAS, PERSPECTIVES, ATTITUDES, MEMES,IMAGES, AND OTHER PHENOMENA THAT ARE WITHIN THE MAINSTREAM OF A GIVEN CULTURE
  • 10. BE: RECOGNIZABLE BE: TIMELY BE: RELEVANT ASK YOURSELF, HOW DO MY CUSTOMERS USE MY PRODUCT?
  • 11. LISTEN & UNDERSTANDBEING PART OF POP CULTURE
  • 12. JUST BY SEARCHING #CHILLBOX ON INSTRAGRAM WE REALIZED THAT THERE WAS A MOVEMENT IN THE WORKS… PEOPLE WERE USING THE TOPPINGS AS A WAY TO EXPRESS THEMSELVES… ACTUALLY IT IS SOME KIND OF ART FORM
  • 13. CHILLBOX STARTED BUILDING CONTENT AROUND THIS AMAZING REVELATION
  • 14. CHILLBOX IS TAKING IT ON TO THE NEXT LEVEL BY ENABLING USERS TO FEEL MORE COMFORTABLE WITH THE CONTENT PLATFORMS THAT THEY USE. WHATS NEXT?
  • 15. “PEOPLE DON’T SHARE STUFF BECAUSE THEY NOTICE IT. PEOPLE SHARE STUFF BECAUSE ITS VALUABLE” HELGE TENNO image by Fahim Fadzlishah on Flickr
  • 16. PASSION IS SOMETHING VALUABLE!
  • 17. PASSION: BRAND VALUE: BUSINESS HOW DO I PRODUCE CONTENT THAT DRIVES BRAND AND BUSINESS?
  • 18. CONTENT SHOULD FOCUS ON THE STORIES BEHIND THE EMOTIONS image by Shay on Flickr
  • 19. BRAND
  • 20. BUSINESS
  • 21. ALFA ROMEO 4C IS A 365 HALO EFFECT CAR FOR THE BRAND. HAVING IT AROUND WAS A GREAT OPPORTUNITY TO DRIVE ENGAGEMENT AND BY JUST TAKING ADVANTAGE OF THE TECHNOLOGY THAT WAS OUT THERE BOY IT ID…
  • 22. WITH JUST AN iPHONE AND A SHARED GALLERY ON iCLOUD THE CLIENT AND THE COMMUNITY TEAM SAW, APPROVED AND POSTED LIVE CONTENT.
  • 23. EXPERIENCES ARE ALL ABOUT STORIES SO YOU NEED TO BECOME THE STORYTELLER… image by Simon Harriyott on Flickr
  • 24. CREATE NATIVE PLATFORMS IN ORDER TO BE USEFUL AND RELEVANT.
  • 25. YOU NEED TO CONVERGE YOUR EXPERIENCES WITH THEIR EXPERIENCES AND BRING CONTENT TO A PERSONAL LEVEL image by peace6x on Flickr
  • 26. En(F)=(Cn + Ctx) x T SOSTI ROPAITIS Engagement is a Function of Content, Context and Timeliness THIS ALWAYS APPLIES:
  • 27. CONTEXT IS YOUR ENTRY POINT TO BE USEFUL CREATIVE {Ctx}
  • 28. THANK YOU Stavros Kontaktsis @stakon http://about.me/stakon ! Created by Stavros Kontaktsis Andreas Mylonas Myrto Nikolaidi

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