HARVESTING       EMOTIONSYOUTH MARKETING TACTICS & SOCIAL MEDIA                              Photo by Harold Laudeus on Fl...
“I don’t do status updates mymom does that. I post photos”                   random teen in London sub
IF YOU WANT TO MARKET TO YOUTHSYOU NEED TOUNDERSTAND    THEM              Photo by Benurs on Flickr
Photo by opethpainter on Flickr                                  REMEMBER                                  THAT FIRST     ...
THEY THINK IT WILL LAST       FOREVER                 Photo by Ed Yourdon on Flickr
PASSION DRIVES THEM
THEY IDENTIFY   WITH SOME  BRANDS IN ADEEP EMOTIONAL     LEVEL            Photo by andy_5322 on Flickr
THEY DON’T REACT WELL TO BEING GUIDED                         Photo by Chad Santos Kurono on Flickr
+THEY ARE  ALWAYSCONNECTED        Photo by aginorz on Flickr
OK BUT HOW DO WE ENGAGE         THEM?          Text
Photo by Cherry Cyanide on Flickr                                    FOLLOW                                    SIMPLE     ...
THINK LONG TERM
Photo by brains the head on Flickr                                     MAKE THEM                                      PART...
BECURIOUS          Photo by jmcmichael on Flickr
Photo by *Jeffrey* on FlickrIDENTIFY YOUR TARGET
CREATE A SOCIAL ECOSYSTEM                   Photo by itsbeach on Flickr
TELL THEIR STORY NOT YOURS                   Photo by Strupey on Flickr
DON’T BE ORDINARY              Photo by IKs World Trip on Flickr
THANK YOU                                           Stavros Kontaktsis                                      VP/Strategy Di...
Harvesting Emotions
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Harvesting Emotions

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How to we create emotional connections with youth? How to we harvest these emotions in order to engage them through social media?

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Harvesting Emotions

  1. 1. HARVESTING EMOTIONSYOUTH MARKETING TACTICS & SOCIAL MEDIA Photo by Harold Laudeus on Flickr
  2. 2. “I don’t do status updates mymom does that. I post photos” random teen in London sub
  3. 3. IF YOU WANT TO MARKET TO YOUTHSYOU NEED TOUNDERSTAND THEM Photo by Benurs on Flickr
  4. 4. Photo by opethpainter on Flickr REMEMBER THAT FIRST BIG LOVE?
  5. 5. THEY THINK IT WILL LAST FOREVER Photo by Ed Yourdon on Flickr
  6. 6. PASSION DRIVES THEM
  7. 7. THEY IDENTIFY WITH SOME BRANDS IN ADEEP EMOTIONAL LEVEL Photo by andy_5322 on Flickr
  8. 8. THEY DON’T REACT WELL TO BEING GUIDED Photo by Chad Santos Kurono on Flickr
  9. 9. +THEY ARE ALWAYSCONNECTED Photo by aginorz on Flickr
  10. 10. OK BUT HOW DO WE ENGAGE THEM? Text
  11. 11. Photo by Cherry Cyanide on Flickr FOLLOW SIMPLE RULES
  12. 12. THINK LONG TERM
  13. 13. Photo by brains the head on Flickr MAKE THEM PART OF THE GAME
  14. 14. BECURIOUS Photo by jmcmichael on Flickr
  15. 15. Photo by *Jeffrey* on FlickrIDENTIFY YOUR TARGET
  16. 16. CREATE A SOCIAL ECOSYSTEM Photo by itsbeach on Flickr
  17. 17. TELL THEIR STORY NOT YOURS Photo by Strupey on Flickr
  18. 18. DON’T BE ORDINARY Photo by IKs World Trip on Flickr
  19. 19. THANK YOU Stavros Kontaktsis VP/Strategy Director Avakon+ http://about.me/stakonReferencesEmotional Data by Tara HuntHow to Youthsource like Ford by Graham Brown
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