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Harvesting Emotions
 

Harvesting Emotions

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How to we create emotional connections with youth? How to we harvest these emotions in order to engage them through social media?

How to we create emotional connections with youth? How to we harvest these emotions in order to engage them through social media?

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    Harvesting Emotions Harvesting Emotions Presentation Transcript

    • HARVESTING EMOTIONSYOUTH MARKETING TACTICS & SOCIAL MEDIA Photo by Harold Laudeus on Flickr
    • “I don’t do status updates mymom does that. I post photos” random teen in London sub
    • IF YOU WANT TO MARKET TO YOUTHSYOU NEED TOUNDERSTAND THEM Photo by Benurs on Flickr
    • Photo by opethpainter on Flickr REMEMBER THAT FIRST BIG LOVE?
    • THEY THINK IT WILL LAST FOREVER Photo by Ed Yourdon on Flickr
    • PASSION DRIVES THEM
    • THEY IDENTIFY WITH SOME BRANDS IN ADEEP EMOTIONAL LEVEL Photo by andy_5322 on Flickr
    • THEY DON’T REACT WELL TO BEING GUIDED Photo by Chad Santos Kurono on Flickr
    • +THEY ARE ALWAYSCONNECTED Photo by aginorz on Flickr
    • OK BUT HOW DO WE ENGAGE THEM? Text
    • Photo by Cherry Cyanide on Flickr FOLLOW SIMPLE RULES
    • THINK LONG TERM
    • Photo by brains the head on Flickr MAKE THEM PART OF THE GAME
    • BECURIOUS Photo by jmcmichael on Flickr
    • Photo by *Jeffrey* on FlickrIDENTIFY YOUR TARGET
    • CREATE A SOCIAL ECOSYSTEM Photo by itsbeach on Flickr
    • TELL THEIR STORY NOT YOURS Photo by Strupey on Flickr
    • DON’T BE ORDINARY Photo by IKs World Trip on Flickr
    • THANK YOU Stavros Kontaktsis VP/Strategy Director Avakon+ http://about.me/stakonReferencesEmotional Data by Tara HuntHow to Youthsource like Ford by Graham Brown