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Being a social media marketing Virtuoso
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Being a social media marketing Virtuoso

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Being a social media marketing Virtuoso demands commitment because you can’t simply hack social media with a 4 week campaign.

Being a social media marketing Virtuoso demands commitment because you can’t simply hack social media with a 4 week campaign.

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  • 1. BEING A SOCIAL MEDIA MARKETING VIRTUOSO Photo by Admiralspalast Berlin on flickr
  • 2. “Markets are Conversations”The cluetrain manifesto
  • 3. Using social media means long term commitment .You can’t hack it with a 4 week campaign Photo by e³°°° on flickr
  • 4. What Do You Do? Photo by Vivao on flickr
  • 5. Listen to the Conversations 90% of analysis is your brain power Photo by The U.S. Army on flickr
  • 6. Set a Goal .In the end you have to produce results and this is where you should write it down Photo by yusuke funami on diigo
  • 7. Find Influencers and Communities .Go over the results you got from listening to the conversations and find who are talking about your brand Photo by jon smith. on flickr
  • 8. Who is Your Audience? .Select the target group that is most likely to be persuaded by your message .What channels are they using? .What are they doing there? Photo by e³°°° on flickr
  • 9. Do They Know You? .What do they know about you? Photo by Nesster on flickr
  • 10. Turn What You Do into a Simple Message .This is most likely the reason why people buy from you .It should move your target audience emotionally, be meaningful for them Photo by 小猫王 on flickr
  • 11. Plan Your Content .Make a schedule, how often are you going to create content. .Style is important Photo by e³°°° on flickr
  • 12. What kind of static content do you put on your pages? What kind of consumer generated content are you going to use on your pages? Photo by nunnui ™ on flickr
  • 13. Channels, Tools and Distribution .Go where people are Photo by marco_n65 on flickr
  • 14. Conversations .The main goal of your social media activities is to get people talking to you and each other Photo by kevin dooley on flickr
  • 15. What’s the value of Conversation?
  • 16. It extends customer service It makes PR more personal Photo by familymw on flickrr
  • 17. But… Photo by loop_oh on flickr
  • 18. Conversations without any Content are less likely to go anywhere Photo by Richard 'Tenspeed' Heaven on flickr
  • 19. Results and ROI .How do you know it’s working? .What does success look like? Photo by cyanocorax on flickr
  • 20. The greater danger for most of us lies not in setting our aim too high and falling short ; but in setting our aim too low, and achieving our mark. ~Michelangelo Buonarroti
  • 21. What are you waiting for? Photo by .sandhu on flickr
  • 22. Prepared by George Anastasiou g.anastasiou@avakon.com avakon.com Thank you @cronusA

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