A platform simplifying interactionbetween car owners and servicecenters, shops, insurance companiesFedor Tyurin Berlin May 15th, 2012
Problem Car owners Car services, shops, insurance companiesNo easy way to find best offers • No easy access to new•maintenance & repair customers•accessories • Hard to keep customers loyal•insurance
Value propositionFor car owners• All services available at one place• Easy-to-use applications (web and mobile)• Discounts and bonuses• ProtectionFor service providers• Better tools for interaction with clients• Cheaper and better targeted advertising• Loyalty system for their customers• Co-branding
Product• Web site with a rich set of features• Easy-to-use mobile applications• Web interface for the partners• Integration with larger partners
Way to market• SMM (application for VK.com)• Leaflets• Referral system (10 invitations = 1 t-shirt) ~ 2 months in private beta~ 500 users registered~ 40 repair shops in Saint-PetersburgIntegrated with insurance broker (25 insurers) Plans •SEO •Build community •Publications in local communites and news
@SeedcampLooking for•customer acquisition expertise•opportunities to do business in EuropeThank you!