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SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
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SEO 101 Online Marketing Basics

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SEO - Search Engine Optimisation talk I did for http://www.retargeter.com while I was in SF

SEO - Search Engine Optimisation talk I did for http://www.retargeter.com while I was in SF

Published in: Education, Technology, Business
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  • Transcript

    • 1. SEO & OnlineMarketing 101 Axel Jack Metayer
    • 2. Axel Jack Metayer
    • 3. Axel Jack MetayerHamburg / Germany
    • 4. Axel Jack MetayerHamburg / GermanyFirst website in 1997
    • 5. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencys
    • 6. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003
    • 7. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Full time SEO &Affiliate since 2006
    • 8. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Full time SEO &Affiliate since 2006
    • 9. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Full time SEO &Affiliate since 2006
    • 10. Digital nomad
    • 11. Digital nomad
    • 12. Digital nomad
    • 13. SEO 101
    • 14. SEO 101Search Engine Optimisation (SEO)
    • 15. SEO 101Search Engine Optimisation (SEO)No tricks
    • 16. SEO 101Search Engine Optimisation (SEO)No tricksCommon sense
    • 17. PAID
    • 18. PAID
    • 19. PAIDFREE
    • 20. Keyword research
    • 21. Keyword researchBrainstorming
    • 22. Keyword researchBrainstormingubersuggest.org
    • 23. Keyword researchBrainstormingubersuggest.orgAdwords Tool
    • 24. Keyword researchBrainstormingubersuggest.orgAdwords ToolGoogle Analytics traffic data
    • 25. Keyword researchBrainstormingubersuggest.orgAdwords ToolGoogle Analytics traffic dataGoogle Webmaster Tools
    • 26. ubersuggest.org
    • 27. google site:domain.tld
    • 28. google site:domain.tld
    • 29. google site:domain.tld
    • 30. google site:domain.tld
    • 31. google site:domain.tld
    • 32. What makes a good snippet?
    • 33. What makes a good snippet?Provide context!
    • 34. What makes a good snippet?Provide context!Who?
    • 35. What makes a good snippet?Provide context!Who?How?
    • 36. What makes a good snippet?Provide context!Who?How?Where?
    • 37. What makes a good snippet?Provide context!Who?How?Where?What?
    • 38. What makes a good snippet?Provide context!Who?How?Where?What?When?
    • 39. Value in snippets
    • 40. Value in snippetsSnippet: HTML title & meta description & URL
    • 41. Value in snippetsSnippet: HTML title & meta description & URL
    • 42. Value in snippetsSnippet: HTML title & meta description & URLA snippet should always follow the contextof the user
    • 43. Books
    • 44. BooksGoogle SEO Starter Guide
    • 45. BooksGoogle SEO Starter Guide Getting Real
    • 46. BooksGoogle SEO Starter Guide Getting Real
    • 47. KontaktAxel Jack MetayerBlog: autoschieber.net@autoschieberDerAutoschieberXing.com / Linkedin.com slideshare.net/autoschieber

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