SEO 101 Online Marketing Basics

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SEO - Search Engine Optimisation talk I did for http://www.retargeter.com while I was in SF

SEO - Search Engine Optimisation talk I did for http://www.retargeter.com while I was in SF

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Transcript

  • 1. SEO & OnlineMarketing 101 Axel Jack Metayer
  • 2. Axel Jack Metayer
  • 3. Axel Jack MetayerHamburg / Germany
  • 4. Axel Jack MetayerHamburg / GermanyFirst website in 1997
  • 5. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencys
  • 6. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003
  • 7. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Full time SEO &Affiliate since 2006
  • 8. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Full time SEO &Affiliate since 2006
  • 9. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Full time SEO &Affiliate since 2006
  • 10. Digital nomad
  • 11. Digital nomad
  • 12. Digital nomad
  • 13. SEO 101
  • 14. SEO 101Search Engine Optimisation (SEO)
  • 15. SEO 101Search Engine Optimisation (SEO)No tricks
  • 16. SEO 101Search Engine Optimisation (SEO)No tricksCommon sense
  • 17. PAID
  • 18. PAID
  • 19. PAIDFREE
  • 20. Keyword research
  • 21. Keyword researchBrainstorming
  • 22. Keyword researchBrainstormingubersuggest.org
  • 23. Keyword researchBrainstormingubersuggest.orgAdwords Tool
  • 24. Keyword researchBrainstormingubersuggest.orgAdwords ToolGoogle Analytics traffic data
  • 25. Keyword researchBrainstormingubersuggest.orgAdwords ToolGoogle Analytics traffic dataGoogle Webmaster Tools
  • 26. ubersuggest.org
  • 27. google site:domain.tld
  • 28. google site:domain.tld
  • 29. google site:domain.tld
  • 30. google site:domain.tld
  • 31. google site:domain.tld
  • 32. What makes a good snippet?
  • 33. What makes a good snippet?Provide context!
  • 34. What makes a good snippet?Provide context!Who?
  • 35. What makes a good snippet?Provide context!Who?How?
  • 36. What makes a good snippet?Provide context!Who?How?Where?
  • 37. What makes a good snippet?Provide context!Who?How?Where?What?
  • 38. What makes a good snippet?Provide context!Who?How?Where?What?When?
  • 39. Value in snippets
  • 40. Value in snippetsSnippet: HTML title & meta description & URL
  • 41. Value in snippetsSnippet: HTML title & meta description & URL
  • 42. Value in snippetsSnippet: HTML title & meta description & URLA snippet should always follow the contextof the user
  • 43. Books
  • 44. BooksGoogle SEO Starter Guide
  • 45. BooksGoogle SEO Starter Guide Getting Real
  • 46. BooksGoogle SEO Starter Guide Getting Real
  • 47. KontaktAxel Jack MetayerBlog: autoschieber.net@autoschieberDerAutoschieberXing.com / Linkedin.com slideshare.net/autoschieber