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SEO & OnlineMarketing 101   Axel Jack Metayer
Axel Jack Metayer
Axel Jack MetayerHamburg / Germany
Axel Jack MetayerHamburg / GermanyFirst website in 1997
Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencys
Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003
Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Fu...
Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Fu...
Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Fu...
Digital nomad
Digital nomad
Digital nomad
SEO 101
SEO 101Search Engine Optimisation (SEO)
SEO 101Search Engine Optimisation (SEO)No tricks
SEO 101Search Engine Optimisation (SEO)No tricksCommon sense
PAID
PAID
PAIDFREE
Keyword research
Keyword researchBrainstorming
Keyword researchBrainstormingubersuggest.org
Keyword researchBrainstormingubersuggest.orgAdwords Tool
Keyword researchBrainstormingubersuggest.orgAdwords ToolGoogle Analytics traffic data
Keyword researchBrainstormingubersuggest.orgAdwords ToolGoogle Analytics traffic dataGoogle Webmaster Tools
ubersuggest.org
google site:domain.tld
google site:domain.tld
google site:domain.tld
google site:domain.tld
google site:domain.tld
What makes a good snippet?
What makes a good snippet?Provide context!
What makes a good snippet?Provide context!Who?
What makes a good snippet?Provide context!Who?How?
What makes a good snippet?Provide context!Who?How?Where?
What makes a good snippet?Provide context!Who?How?Where?What?
What makes a good snippet?Provide context!Who?How?Where?What?When?
Value in snippets
Value in snippetsSnippet: HTML title & meta description & URL
Value in snippetsSnippet: HTML title & meta description & URL
Value in snippetsSnippet: HTML title & meta description & URLA snippet should always follow the contextof the user
Books
BooksGoogle SEO Starter Guide
BooksGoogle SEO Starter Guide   Getting Real
BooksGoogle SEO Starter Guide   Getting Real
KontaktAxel Jack MetayerBlog: autoschieber.net@autoschieberDerAutoschieberXing.com / Linkedin.com slideshare.net/autoschie...
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
SEO 101 Online Marketing Basics
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SEO 101 Online Marketing Basics

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SEO - Search Engine Optimisation talk I did for http://www.retargeter.com while I was in SF

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  • Transcript of "SEO 101 Online Marketing Basics"

    1. 1. SEO & OnlineMarketing 101 Axel Jack Metayer
    2. 2. Axel Jack Metayer
    3. 3. Axel Jack MetayerHamburg / Germany
    4. 4. Axel Jack MetayerHamburg / GermanyFirst website in 1997
    5. 5. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencys
    6. 6. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003
    7. 7. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Full time SEO &Affiliate since 2006
    8. 8. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Full time SEO &Affiliate since 2006
    9. 9. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Full time SEO &Affiliate since 2006
    10. 10. Digital nomad
    11. 11. Digital nomad
    12. 12. Digital nomad
    13. 13. SEO 101
    14. 14. SEO 101Search Engine Optimisation (SEO)
    15. 15. SEO 101Search Engine Optimisation (SEO)No tricks
    16. 16. SEO 101Search Engine Optimisation (SEO)No tricksCommon sense
    17. 17. PAID
    18. 18. PAID
    19. 19. PAIDFREE
    20. 20. Keyword research
    21. 21. Keyword researchBrainstorming
    22. 22. Keyword researchBrainstormingubersuggest.org
    23. 23. Keyword researchBrainstormingubersuggest.orgAdwords Tool
    24. 24. Keyword researchBrainstormingubersuggest.orgAdwords ToolGoogle Analytics traffic data
    25. 25. Keyword researchBrainstormingubersuggest.orgAdwords ToolGoogle Analytics traffic dataGoogle Webmaster Tools
    26. 26. ubersuggest.org
    27. 27. google site:domain.tld
    28. 28. google site:domain.tld
    29. 29. google site:domain.tld
    30. 30. google site:domain.tld
    31. 31. google site:domain.tld
    32. 32. What makes a good snippet?
    33. 33. What makes a good snippet?Provide context!
    34. 34. What makes a good snippet?Provide context!Who?
    35. 35. What makes a good snippet?Provide context!Who?How?
    36. 36. What makes a good snippet?Provide context!Who?How?Where?
    37. 37. What makes a good snippet?Provide context!Who?How?Where?What?
    38. 38. What makes a good snippet?Provide context!Who?How?Where?What?When?
    39. 39. Value in snippets
    40. 40. Value in snippetsSnippet: HTML title & meta description & URL
    41. 41. Value in snippetsSnippet: HTML title & meta description & URL
    42. 42. Value in snippetsSnippet: HTML title & meta description & URLA snippet should always follow the contextof the user
    43. 43. Books
    44. 44. BooksGoogle SEO Starter Guide
    45. 45. BooksGoogle SEO Starter Guide Getting Real
    46. 46. BooksGoogle SEO Starter Guide Getting Real
    47. 47. KontaktAxel Jack MetayerBlog: autoschieber.net@autoschieberDerAutoschieberXing.com / Linkedin.com slideshare.net/autoschieber
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