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SEO 101 Online Marketing Basics

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SEO - Search Engine Optimisation talk I did for http://www.retargeter.com while I was in SF

SEO - Search Engine Optimisation talk I did for http://www.retargeter.com while I was in SF

Published in: Education, Technology, Business

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  • Transcript

    • 1. SEO & OnlineMarketing 101 Axel Jack Metayer
    • 2. Axel Jack Metayer
    • 3. Axel Jack MetayerHamburg / Germany
    • 4. Axel Jack MetayerHamburg / GermanyFirst website in 1997
    • 5. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencys
    • 6. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003
    • 7. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Full time SEO &Affiliate since 2006
    • 8. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Full time SEO &Affiliate since 2006
    • 9. Axel Jack MetayerHamburg / GermanyFirst website in 1997Various jobs inStartups & Ad agencysContent websitekfz.net ~ 2003Full time SEO &Affiliate since 2006
    • 10. Digital nomad
    • 11. Digital nomad
    • 12. Digital nomad
    • 13. SEO 101
    • 14. SEO 101Search Engine Optimisation (SEO)
    • 15. SEO 101Search Engine Optimisation (SEO)No tricks
    • 16. SEO 101Search Engine Optimisation (SEO)No tricksCommon sense
    • 17. PAID
    • 18. PAID
    • 19. PAIDFREE
    • 20. Keyword research
    • 21. Keyword researchBrainstorming
    • 22. Keyword researchBrainstormingubersuggest.org
    • 23. Keyword researchBrainstormingubersuggest.orgAdwords Tool
    • 24. Keyword researchBrainstormingubersuggest.orgAdwords ToolGoogle Analytics traffic data
    • 25. Keyword researchBrainstormingubersuggest.orgAdwords ToolGoogle Analytics traffic dataGoogle Webmaster Tools
    • 26. ubersuggest.org
    • 27. google site:domain.tld
    • 28. google site:domain.tld
    • 29. google site:domain.tld
    • 30. google site:domain.tld
    • 31. google site:domain.tld
    • 32. What makes a good snippet?
    • 33. What makes a good snippet?Provide context!
    • 34. What makes a good snippet?Provide context!Who?
    • 35. What makes a good snippet?Provide context!Who?How?
    • 36. What makes a good snippet?Provide context!Who?How?Where?
    • 37. What makes a good snippet?Provide context!Who?How?Where?What?
    • 38. What makes a good snippet?Provide context!Who?How?Where?What?When?
    • 39. Value in snippets
    • 40. Value in snippetsSnippet: HTML title & meta description & URL
    • 41. Value in snippetsSnippet: HTML title & meta description & URL
    • 42. Value in snippetsSnippet: HTML title & meta description & URLA snippet should always follow the contextof the user
    • 43. Books
    • 44. BooksGoogle SEO Starter Guide
    • 45. BooksGoogle SEO Starter Guide Getting Real
    • 46. BooksGoogle SEO Starter Guide Getting Real
    • 47. KontaktAxel Jack MetayerBlog: autoschieber.net@autoschieberDerAutoschieberXing.com / Linkedin.com slideshare.net/autoschieber