#9 How to Use Twitter
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#9 How to Use Twitter

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Twitter is not a waste of time. You just need to know how to use it. ...

Twitter is not a waste of time. You just need to know how to use it.

Twitter can be confusing and so many people think it is a waste of time. We are here to show you how to use Twitter so it is useful to you and your business.

In this episode we cover the following topics:

How to set up your profile so you can easily be found and look professional
Types of tweets and what to consider when tweeting to entice more followers and user involvement
The art of getting the right kind of followers
Twitter etiquette – what you should consider when interacting with others
How to use links in your tweets with mini urls.

http://autopilotyourbusiness.com/podcasts/9-how-to-use-twitter/

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#9 How to Use Twitter #9 How to Use Twitter Document Transcript

  • Podcast- How to Use Twitter Autopilot Your Business Podcast TranscriptionAndrew McCauley: Hello and welcome back to podcast #9. This is Andrew McCauley for Autopilot Your Business and we are excited and we – myself and the lovely Heather Porter. Are you there, Heather?Heather Porter: I am here of course, Andrew McCauley. It‟s good to be back. Welcome back, everybody to podcast… We are on #9 already?Andrew McCauley: We are on #9 already. Now, can you believe that? In our last podcast we did LinkedIn and we had some pretty amazing results to that, lots of people checked this out and lots of new comments and fans from doing that podcast. So, that was pretty cool and we did ask them what would they like to hear on our next podcast which is this one. So, Heather you want to tell them what the winning topic was for this particular podcast?Heather Porter: The winning topic is Twitter and it‟s Twitter because there is a nice mix of reactions around it whether it‟s actually worthwhile or a waste of time. So, today we are going to clear it up that it is in fact not a waste of your time and it‟s a very, very valuable tool to use in your business.Andrew McCauley: Yes, totally. And it was actually surprising. I didn‟t think it would be Twitter but then I started looking around at some resources that people could go and find out about Twitter. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 1
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription There is a lot of free information out there because not a lot of how-to courses, particularly for strategies and things like that to how really utilize Twitter. So, as I said, there is a bit of a gap between the people who love it and people that hate it. So, I guess we won‟t try and bridge that gap today, right?Heather Porter: Exactly. And to prove that Twitter is in fact actually one of the most amazing resources for a quickly timely market research to find new clients and to engage your current clientele. So, let‟s get stuck in, shall we?Andrew McCauley: I think we should, I think we should. Where do we start on Twitter?Heather Porter: Let‟s start at the beginning.Andrew McCauley: At the beginning.Heather Porter: For anybody that‟s really new with Twitter, maybe who doesn‟t even have an account, let‟s talk about what it is first and how to get a profile.Andrew McCauley: Well, I guess the thing about Twitter is that it is pretty much replacing the 24-hour news services we see on TV. Back in the „90s and early 2000s we had cable going, we had FoxTel and that sort of stuff going on in Australia. There were news channels that were going all round the clock. Twitter now has pretty much replaced a lot of news services or specifically enhanced them and it is the place to find out where things are happening now. It can be things that are having a lot of worldwide scale – earthquakes and Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 2
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription disasters and celebrities and celebrity events and that sort of thing – but it also is a great place for you to find what‟s happening in your industry, what‟s happening in your niche, who are the people, what are your customers doing, what are your competitors doing and it‟s a great way to spy on that sort of stuff. Never before really have we ever seen so much availability of information about your target market and your competitors. So, it‟s a very simple tool to use. In fact, I think part of the simplicity is the confusion for a lot of people, really.Heather Porter: That‟s actually a really good point because… what it is? It‟s 140 characters…Andrew McCauley: 140 characters, that‟s all we have. What we have is 140 characters. It‟s designed to sort of fit into a standard text message.Heather Porter: That‟s how it started. Yeah, exactly, it started as a tool to actually text phones, didn‟t it? You could get mobile updates.Andrew McCauley: Totally, totally. So, you have got 140 characters. So, this is an art now to really getting your message across as quickly and swiftly as you can inside 140 characters. So, one of the things that you want to think about when you are starting Twitter is don‟t be intimidated, firstly. I mean, the learning curve can be a little bit steep but essentially we boil it down to pretty much three things. It‟s reading, reading what people have got to say; it‟s writing, writing things that people want to know about; and also sharing, sharing information you find relevant to you. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 3
  • Podcast- How to Use Twitter Autopilot Your Business Podcast TranscriptionHeather Porter: I would actually jump in there really quickly too and add one more. I think engagement – if you go to somebody‟s Twitter wall – we will jump into that in a moment – but if you go to somebody‟s Twitter page or profile and it‟s just them saying things without any engagement to other people, you kind of think “Oh, well, they switched on automation or they are not actually real person or whatever.” So, I would add engagement to the mix too.Andrew McCauley: Yeah, good. I never really was able to mention that. We will talk about it… But Twitter isn‟t Facebook. Facebook‟s got a lot of social interaction style aspects to it, lots of pictures and a lot of bits and pieces like that with friends that you actually know and it‟s okay to do this. Twitter has a lot of people that go “getting to know”. It‟s about making new connection to sharing information and riding the information curve. So, after a while, I did get used to those differences between Twitter and Facebook.Heather Porter: So, let‟s start quickly I guess with the profile. With Twitter you have something called a Twitter handle or your user name and that‟s like whatever you want it to be, really. So, when you sign up for a Twitter account, you get to choose your user name. Do you have any pointers on what to consider when choosing your name?Andrew McCauley: Yeah. If you can make your user name relevant to what you do or your name, that‟s going to be beneficial. So, if you have got CNN – CNN‟s Twitter name might be CNNNews… Now, you got to know exactly where and what sort of information that your people are going to be delivering. BestBuyCustomerService or BestBuyService is going to be relevant to what Best Buy does. So, if you can put either your name or something that indicates what you Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 4
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription do as part of your name, then people are going to find it easier to really say “Well, it‟s obvious what industry you are in.”Heather Porter: Good point and remember guys that your Twitter username is actually what shows up in the URL of your Twitter account. So, it would be Twitter.com/ and then your username. So, it is important that you choose something that really works with you and your industry.Andrew McCauley: Yeah. And then here is the other thing too about Twitter and it is that if you do a search for your name on Google, Twitter is one of the Top 5 or 6 results that come back on Google. So, your username will come back on Google results. So, it‟s something that‟s search for your name on Google. Remember, your Twitter handle is going to show up in the results as well. So, you want to make sure that if your name is showing up, people will actually know what is it that you do.Heather Porter: Well said. So, what about the profile? What else? I know you have a little tiny spot to actually write a bio, don‟t you?Andrew McCauley: Well, you have 160 characters to write your bio and in your bio you want to make sure that it‟s got some stuff that you want people to know what you do. So, for instance, you have got some keywords in there… let‟s say you are a fitness trainer, they you might want to have some keywords like “weight loss”, “fitness training”, “group training sessions”, that sort of stuff. Let it be human readable so people can read it, can see that it makes sense but also if someone is to do search for you on Twitter with those keywords, your name will come up. So, you want to Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 5
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription make sure that your bio indicates exactly what it is that you do. Now, the other thing about your profile is your picture and you want to make sure that the picture is a picture of you. Make sure that it‟s a picture of you. This is social media where you are doing social stuff, connecting, building relationships, people want to see who you are.Heather Porter: So, you don‟t recommend using a logo then. You recommend using like the CEO‟s photo or something like that?Andrew McCauley: Definitely. We want you to use an avatar. We don‟t want you to have a celebrity in your place because we don‟t want your pet we don‟t want to see your baby, we don‟t want to see your partner because that‟s not who they came to see; they came to see you. We don‟t want close-ups of your eyeball – I see that all the time. Don‟t do that sort of stuff.Heather Porter: “That‟s the famous lips”, I have seen that too.Andrew McCauley: They will see who you really are. Don‟t try and get too alrighty fighty and make it… not everyone‟s like that. If that‟s really who you are then that‟s good but most people aren‟t like that. So, make sure that the photo is pretty cool. The other thing that you want to think about also is tailored background, a brand background. Brand background is great for brand awareness. If you have got a logo and some information you want to add and you want to stick Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 6
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription that on to your background as well. The backgrounds themselves are not… what‟s the word we are looking for… they are not actually… you can‟t click on any of the images or the links inside the background; background is just a picture. Now, the problem with the background these days… it used to be pretty safe to do a generic background but the problem with the background is that we have so many different ranges of screen sizes out there, you have got PCs and Macs, you have got netbooks and laptops, you have got iPads and iPhones and all that sort of stuff, Android, Blackberrys and the problem is that each of those screen sizes is different and your background will change slightly for each of those little devices. So, you got to remember that what you may say on one device may not be the perfect fit on another device. You know what I am saying?Heather Porter: Yeah, perfect, perfect sense. So, I think it‟s your profile image that‟s important, it‟s your little bio and quickly on that point on the bio as well. Like you were saying about creativity, I think if you are just using Twitter like a social with your family and friends, that‟s one thing but we are talking about using it for business. So, you also don‟t want to take up the 160 characters in your bio and say “I like green coffee and skiing”. It‟s an important place where you would actually say what you do as a business or an expert. Also, you didn‟t mention… what about the URL? Should you stick your URL?Andrew McCauley: That‟s a great point. I was just about to say the URL, it‟s the only clickable part of your entire profile apart from inside your tweets. It‟s the only clickable part. So, you Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 7
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription want to make sure that you have your URL that you can fully format. So it‟s http://www. Put in that. Don‟t use short links. Here is the think about short links. Some of those spammy accounts have used short links to direct people to their sales page or some affiliate link and people are very weary about shortened URLs inside a person‟s bio for their website. So, make sure that people can actually see what the address is that they go to before they click it. It just makes you probably more likely to get click-throughs than people who are a bit weary about those shortened URLs. If it‟s a website, you are happy to send people to your website, send it to them. If you don‟t have a website, then it could be a Facebook account, it could be your YouTube account, it could be your LinkedIn profile. Send them somewhere so that they can get more information as they can‟t get enough of you from Twitter.Heather Porter: That‟s a good point really because how much can they get of you in Twitter, it‟s very short little place.Andrew McCauley: Yeah, totally, totally. So, send them somewhere there is more information about you. It can be anywhere… I mean, we have all got more than one URL these days, sometimes we don‟t realize it.Heather Porter: Good point, Andrew McCauley.Andrew McCauley: Thank you, Heather Porter. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 8
  • Podcast- How to Use Twitter Autopilot Your Business Podcast TranscriptionHeather Porter: Alright, shall we move on? What else? Is that all with the profile that we should consider?Andrew McCauley: I think so. The other thing just on the profile is your location. It‟s a great idea to put your location, particularly if you are in bricks and mortar business, put the area that you serve. Now, for instance, let‟s say in Sydney, let‟s say you are a coach and your business actually did not rely on YouTube to be only coaching. Let‟s say Wollongong for instance… Now, if you were a vet or a doctor and you lived in Wollongong, then it‟s pretty safe to say that your main clientele is going to be coming from Wollongong. Now, if I was a coach or a business coach and I would be like coaching over the phone or via the internet then I wouldn‟t have to have only my clients living in Wollongong; they could be in Sydney, they could be in New South Wales, they could be anywhere in Australia, really. So, if I was a coach and I was going to put myself on Twitter, I may put down Wollongong but I might also put down Sydney and New South Wales because that maybe where my markets come from. So, what‟s going to happen is in some of the search results is that if somebody types in “business coach, New South Wales”, your name will come up. If they type in “business coach, Sydney”, your name will come up. If they type in “business coach, Wollongong”, your name is going to come up. So, give yourself a chance of getting your name exposed as many times as you can.Heather Porter: So, how would you list that in your location? Do you put commas between the words?Andrew McCauley: Yeah, you can put comma. Just use a comma, comma space. I think there is a certain amount of characters – I can‟t remember of the top of my head but there is a certain amount of characters you can put up there so that you can have a number of places that you can show up for. Don‟t Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 9
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription put “the world”, don‟t put “the universe” or anything stupid like that because no one searches for a business coach in the universe.Heather Porter: Maybe some do, maybe some do.Andrew McCauley: Well, they probably do, they probably do.Heather Porter: But I hear you are saying “No, it‟s a good point.” So, that‟s a profile, yes.Andrew McCauley: That‟s a profile, yup.Heather Porter: Alright. So, let‟s move on to the meat of Twitter and that is a tweet, a tweet, tweet, tweet.Andrew McCauley: Alright, tweet, tweet, tweet. As we said earlier, there is 140 characters that you can use in a tweet. Remember that the 140 characters, if you ever want to reference a website, you often find that websites and the URLs can be really long. In fact, some can even be longer than 140 characters which means if you want to paste that inside a tweet, you would get cut off and you won‟t be able to send people to that website. So, then use a think called a URL Shortener and there is a whole range of different shorteners out there. There is the Bit.ly URLs. There is HootSuite Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 10
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription URLs, Tiny URLs, Bug URLs – there are all sorts of things. Just do a Google search for “URL shortener” and you will get thousands of results.Heather Porter: And we will also stick a few of our favorites to our resources tab on our website as well. So that‟s www.AutoPilotYourBusiness.com/podcast and in the „resource‟ tab, we will put our favorites in there for you guys.Andrew McCauley: Yeah, good, good. Now, reason for using a shortener and what it does essentially is it grabs the URL that are really long that you want to send people to and it shortens it into about 18-20 characters so you can add that into your tweet. So, if you are going to send somebody to a particular webpage, you want to say “Hey, check out this webpage. I have really got some great value from it” and you paste a short URL in the tweet, it will all match up inside 140 characters, then you can send that off and people will be able to click on that link and still get the same result. Some URL shorteners give you some statistics and analytics as well which I highly recommend to do that.Heather Porter: And on the point of abbreviations as well, think about your target market too. A lot of people still don‟t know what are these crazy… well, „LOL‟ is quite popular now but there are abbreviations that you might know if you are particularly socially savvy but a lot of your audience may have no idea of what you are talking about. So, be weary of what you are abbreviating.Andrew McCauley: Yeah. And I think for that text space, if you can squeeze a proper sentence into under 140 characters, then try and do it. Don‟t try and do the old texting, texting sort of cut- Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 11
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription down talk because not everyone gets it. Some of you people may no longer and you could be missing out on valuable direction to people.Heather Porter: Good point.Andrew McCauley: So, the other thing I was going to say was manual versus automatic on your tweets. Now, there is a whole range of third-party applications and we will talk about apps a little later but manually updating or sending tweets out is a good thing. Automating is not so good because people start to see the robotic rhythm of that sort of activity. So, make sure that you are manually sending your tweets out. Now, this can take a lot of time. You don‟t have to schedule tweets but when you automatically send tweets like some of these spinners that automatically send all sorts of tweets with keywords in it, sometimes it doesn‟t even make sense, don‟t do it because people will not even interact with you.Heather Porter: And, guys, if you don‟t even know what a spinner is, you don‟t have to worry about it. You just don‟t want to use one. That‟s all.Andrew McCauley: If you are manually typing your tweets in Tweeter then that‟s a good thing.Heather Porter: That‟s what you want to do, yes.Andrew McCauley: They will interact with you, right? Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 12
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription So, there you go. I think that‟s about the length.Heather Porter: Well, what else about tweets, like what do you actually tweet about?Andrew McCauley: Well, there is a wide range of stuffs that you can tweet about – What you had for lunch today? What you had for breakfast this morning?Heather Porter: No, real tired of that, Andrew!Andrew McCauley: Yeah. So, there is a whole bunch of different stuff you can tweet about. Here is the real thing – you want to add value to your followers. If you have got followers that are coming along and they have decided to say “Yes, we will follow you”, then make sure you reciprocate by giving them value. And what sort of value can you give them? You can give them stuff that are going to be interesting to them and beneficial for them. It‟s a compromise. They follow you if you give them good information. Don‟t give them spammy rubbish or irrelevant information.Heather Porter: I find what works really well… I am sorry, I got so excited about what I was going to say, how to jump in. I find what works really, really well is a combination of tips, actually giving little bite-sized tips of what you can help your clientele with and also questions to get them engaged, photos – I am sure, Andrews, you have some tips on photos – including photos in your tweets, even videos. So, really, really mixing it up. So, thinking about having a full- blown conversation over time. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 13
  • Podcast- How to Use Twitter Autopilot Your Business Podcast TranscriptionAndrew McCauley: Yeah. It is fun time actually. Photos and videos weren‟t allowed in tweeter, simply text. Now, I know you can put a link that sort of stuff but now you can actually put photos in there or even put links to YouTube and the video will actually play in side tweeter. So, it‟s a pretty cool addition to Twitter and if you haven‟t been on Twitter for a while, I strongly recommend you get in and have a look at that. The other couple of things that I wanted to talk about is re- tweets which is when somebody else liked when you got to say and they go and tell all of their followers. That‟s a great thing to be having. If you have got some people re- tweeting your information, then by all means enjoy it. There is no need to really thank people for doing that. People are expecting to be re-tweeted. So, as I said, there is no need to and thank people individually for re-tweeting your information. And don‟t be a mean twitter. Don‟t go and tweet a bad or everything about you, you, you because people get sick of that pretty quickly.Heather Porter: Yeah.Andrew McCauley: And one other questions I often get asked is “How many times should I tell people to go to my website or my self page?” and I generally say it depends on the audience but generally every sixth to eighth tweet should be about you. So, you may add value, add value, add value six times and then say “Hey, I have got a brand new book” or “here is an article I have written” or “here is something on my website”, so people can go there but they are not saying all about you, you, you. People get turned off quickly. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 14
  • Podcast- How to Use Twitter Autopilot Your Business Podcast TranscriptionHeather Porter: That‟s a really good point. I was something this morning that‟s actually called a Tweetchat which we will talk about later as well and how to do those for your business but I was in there and we were all talking about basically the value of building relationships. If you give a lot of value, people are going to literally seek out more of who you are anyway. So, they are going to go into your profile and click on that link to go to your website to engage with you in other spots. So, don‟t worry about constantly flaunting yourself and your products. If you are doing a lot of good value, they are going to come after you, they will find more about you naturally.Andrew McCauley: Yeah. And I will give you a perfect example of that and that‟s these podcasts. We are doing a lot of these podcasts, this is no. 9. We have done 8 of these and we are already giving a lot of valuable feedback and people coming through because they know we are giving good value on these podcasts and people come to me back and say “Hey, we want some more. What else can we find out about?” So, this is an example of how it‟s working for us.Heather Porter: It is. So, just be generous. If you have the knowledge, then share it. Another point on re-tweets too because, I guess, the main question is how do you actually do re-tweet. There is a couple of different ways, is there now?Andrew McCauley: Re-tweet is rather copy the tweet that you have got and put cover that is RT and then paste the tweet and that will re-tweet that for you. Most applications in Twitter itself has a little button that will say „re-tweet‟ and as soon as you Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 15
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription click on the RT, it just does a little of that copy and pasting and re-tweeting for you. So, you don‟t need to do much at all. You can add your own personal touch to it and often that gets a bit more interaction because it‟s not just a re-tweet button. You may say “Here is a great article that I saw” and then hit the re-tweet button so that you have got your opinion matched with…Heather Porter: You brought up a really good point. If you want to be re- tweeted, then leave space in your tweet for others to actually pick it up and then leave their own little comments. So, try and make it as short as possible.Andrew McCauley: Yeah. You don‟t need to fill 140 characters…Heather Porter: I am just thinking backwards a little bit here, thinking about… well, we were talking about the profile and everything but where do you actually go to do a tweet because if you are on your profile, it can get quite confusing if you are actually not using these other third-party tools. And if you are on Twitter.com on your profile page, where do you actually make tweets? How do you do that?Andrew McCauley: If you are on the profile and you are looking at your own profile, then you can just go to your home button and the home button will take you straight there. You click on the home button and you will see a box with a number of followers and the number of people following you have got and it will say “compose new tweet” and you enter into that. Clicking the home button will get you out of trouble. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 16
  • Podcast- How to Use Twitter Autopilot Your Business Podcast TranscriptionHeather Porter: Perfect. And then the other quick tip on that too, if you are new to Twitter, is that there is a… what‟s the tab at the top? Interaction or it‟s the @ symbol, right?Andrew McCauley: Yeah, it‟s called @connect.Heather Porter: Yeah. So, if you click on that, you can actually see the people that are engaging with you with replies or re-tweets and things like that.Andrew McCauley: Yes, exactly. So, that‟s a good part. The @ symbol before you name means that everybody on Twitter gets to see that particular tweet. So, you are doing an @ symbol meaning that if will be directed to you but everybody of that‟s person followers gets to see that tweet. If it‟s a direct message – a direct message is like a private message and that‟s a message between you and the other person; no one else gets to see it. So, if I write down “@HeatherPorter, this is a great podcast”, it gets known to Heather Porter, her Twitter page will get to all my followers, they get to see that too. It‟s almost like having an open conversation with the rest of the universe.Heather Porter: Exactly. And I certainly wish that my name Heather Porter was still available when I registered for Twitter. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 17
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription Speaking about it, if you want to engage with us, I am a business hostess, so I am @businesshostess. And what are you, Andrew?Andrew McCauley: I am the @The_SM_Bloke. If you do a search for “The Social Media Bloke”, you find me.Heather Porter: Perfect. So, if you actually use the @ symbol and our handle, our Twitter handle or user name, what we just told you guys about, then you can type something after that and that would actually come up in our interactions area of Twitter. We can actually see you are commenting to us and shared a message with us.Andrew McCauley: Please let us know when you are listening to podcasts, jump on Twitter, do the @ symbol and you got names and you just say “Listen to their podcast”.Heather Porter: Pretty great and they will respond back to you and you say “Hello!”Andrew McCauley: Yes, awesome, awesome.Heather Porter: So, there is so much to cover really with Twitter, I am already feeling that this is going to already turn into another episode. Are you also …?Andrew McCauley: Well, I can definitely do that. In fact, there is a whole… Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 18
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription And the other thing is I was looking for some info about some of these Twitter products that are out there and there is not a lot out there. So, I think I am feeling a new product coming on for us… a Twitter product coming out pretty soon.Heather Porter: I like it, I like it, I like it. It‟s very good.Andrew McCauley: We are working on that.Heather Porter: I mean, just alone knowing how to do a Tweetchat, that was the funniest thing this morning.Andrew McCauley: So, tell me about that? I know it‟s fresh in your mind and just for people listening, Heather said “Hey, I want to Tweetchat” and we get started too a little bit late starting the podcast. I said “I am going to get on this Tweetchat and I am going to it up.” She said “Good, check it out.” So, I went ahead and looked at it but quickly just give us an overview of what is a Tweetchat. What‟s it all about? Tell us how it works and why you have been on it.Heather Porter: Gosh! It‟s the simplest thing that you can use and it was so much fun this morning. Basically, all you need to do is come up with a term that is… let‟s say, a chat that you want to have. So, I will give you an example of one that I was on. It was for speakers. So, the organizers came up with a hash tag #speakerchat. What I mean by that is basically the hash sign or pound sign, Shift+3 on your keyboard, and then the word, all one word. So, in this case it was #SpeakerChat. And what they did is they researched and they found that this was a term that was not yet used, so they could kind of own it on twitter and then every week Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 19
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription once a week they are going to have a live chat, a live Q&A, in Twitter with a particular expert on speaking, on being a speaker. So, how you do it? It‟s really easy. You basically jump on to your Twitter account and you use that hash tag, the #SpeakerChat and then you type a question, you type a comment, to really engage in a chat. You use, as we were just saying before, the @ symbol. So, I might say #SpeakerChat @The_SM_Bloke “Wow! Thanks for the tip” or “What do you think about this?” and what happens is that that little comment will show up in ones space on Twitter. We were directed this morning to a place called TweetChat.com. So, it was TweetChat.com/room/speakerchat and by being in there, in real time, I can see every single person around the world that is using the hash tag #SpeakerChat and literally engage with them and it was incredibly cool because now suddenly I am talking to some of the top experts in this space of speaking…Andrew McCauley: So, let me clarify this. You are talking to them but you are not really typing to them, right?Heather Porter: Yeah, I am engaging, I am typing to them by using the @ symbol and their username and asking them questions and we are talking about really powerhouse of people around the world that I normally wouldn‟t have access to and here we are having a conversation typing on twitter. How cool is that?!Andrew McCauley: Wow! That‟s awesome. So, that‟s a great point you bring up. The thing with social media these days is that it brought so many people that was so far, untouchable – the celebrities are out there, the Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 20
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription industry leaders, the Fortune500 CEOs and that sort of thing – it‟s brought them within reach of the everyday person and you can really start to connect with some of these people on a level you have never been able to do before and Tweetchat I should say is a great way to do that.Heather Porter: And it‟s really… imagine that you just… all you have to do is come up with your own hash tag, send an e-mail out to your database and say “Hey guys, we are going to talk about” – fill in the blanks with your topics – “You can ask me anything that you want on this specific time in Twitter.” Now, what‟s exciting about that is not only do they engage with you, those that have Twitter accounts, but it also becomes viral because, remember, all these people that are communicating with you in this chat, it‟s also showing up in their own feeds. So, their own followers are seeing what it is and they are “Wow! What is this? I want to know what this hash tag thing is. I am going to go jump in and see what it‟s all about.”Andrew McCauley: Yeah, right, right. So, how long did the conversation go for? Is there a set time or something? What‟s the limit there?Heather Porter: The best thing to do is just set a time and then you mention that throughout the actual chat when it‟s happening. In this case it was an hour of chat and it was just an interview with an expert and we could ask her whatever we wanted to ask her and then she would engage back with us.Andrew McCauley: Wow! That‟s pretty good. Now, I have heard some other people like even Barack Obama and some of those have been involved in some of these start chat things whether Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 21
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription it‟s on YouTube chat or whether it‟s Facebook chat and that sort of stuff. So, this platforms are starting to get this whole interaction thing and they are getting it done pretty well, right?Heather Porter: Oh, yeah. It‟s becoming a really big chunk or piece of such a media strategy for businesses because again it‟s a very fast, quick immediate way of connecting with your followers and your public and finding out what they want more of. It‟s the quickest way I can think of.Andrew McCauley: I am looking at it now and thinking that gone are the days when we just used to use phone for connection. We have got… if you can‟t get someone on a phone, you find him on Skype; if they are not on Skype, they are on Facebook; if they are not on Facebook, they are on LinkedIn or maybe on one of those apps like Viber on your iPhone or WhatsApp or… there are a hundred different ways to get people these days, you really can‟t hide anywhere, can you?Heather Porter: You really cannot and that‟s why transparency in really being who you are is so important. Whatever you say, you have no idea when it‟s going to be picked up and put out across the internet in one way, shape or form.Andrew McCauley: That‟s really true. I got some post recently the other day. Within one day this one post of me was on two hundred people‟s websites. I thought “Wow! I didn‟t even…”. I don‟t know how they are connected but they found me all of a sudden I am out in front of all these people with my blog post and I am like “that was pretty quick.” Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 22
  • Podcast- How to Use Twitter Autopilot Your Business Podcast TranscriptionHeather Porter: Yeah and same with videos like I have had videos that people use as a resource on their own website because it‟s a tutorial video of mine that I have on YouTube and they will just go and embed it on their site and this is powerful. We have a whole other sort of, I guess, system that we are developing right now around about this, exactly this concept of one piece of content and how far and how fast can it go out there on the internet for your own benefit but that‟s a whole other episode.Andrew McCauley: Stay tuned for that one too. I think we should wrap up this. I know we only covered…Heather Porter: Can we just talk briefly about followers to kind of close on that… followers and lists and then I think what we can do… because third-party applications are complex and I think honestly we could spend almost an entire episode walking through Twitter Deck next week. So, we will do automation next on the next episode.Andrew McCauley: Okay, cool, cool.Heather Porter: Followers – a little bit more about that, how does that work?Andrew McCauley: I guess one of the big things about followers is this is not a competition. You don‟t have to have the most followers in the world. I would rather have a hundred people that are Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 23
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription going to listen to everything I say and buy my stuff than a hundred thousand people who aren‟t even going to care two cents what we say. So, one of the ways best ways to grow those is just engage people in everything we do, engage them in your conversations, get them to know who you are, get them to become related to you and what you are doing. So, keep engaging people. Go and add people if you think they are relevant. If someone doesn‟t respond, it‟s not the end of the world but if someone‟s not engaging with you, then there is no need to have them on your list; you can always de-list followers if you like. And one of the cool things about that is most people, most people don‟t take it to heart. So, don‟t take it personally if someone says “they won‟t find you”; think about it as no big deal.Heather Porter: Yeah and there is a huge movement right now in social media, especially to have a quality versus quantity whereas at the start it was “Oh my Gosh! Get as many followers as I can, get as many likes as I can.” It‟s not reverting the other way because we want people to engage with us, not just to collect followers or likes.Andrew McCauley: Yeah. I think that‟s the big issue that people are learning now and it is that there was the wild frontier of social media for the last three or four years but now as people get on to it more and more, they get savvy; they want to be dealing with people that they want to be dealing with, they don‟t have to be in front of hundreds of thousands of people because they can still make great money for their business in front of a handful of dedicated people that are going to buy and be evangelists for your own business. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 24
  • Podcast- How to Use Twitter Autopilot Your Business Podcast TranscriptionHeather Porter: Exactly! Yeah.Andrew McCauley: What you don‟t want to do is go and ask people to follow you – “Please come and follow me, please come and follow me.” It‟s okay to put those little widgets on your website to say “Follow me on Twitter” or “Follow me on Facebook” but don‟t go and ask people in a Tweet to follow you because that‟s just not going to work.Heather Porter: And people still do that; it‟s one of the biggest no-nos. What about lists? What are lists?Andrew McCauley: Well, lists are a great way to sort of control the noise that‟s coming through on Twitter. So, the thing with lists is that you may have a selection of industry experts and you want to just see what they are talking about. You don‟t want the rest of your followers adding some bits and pieces and adding links to that. You just want to go and clearly see exactly what the experts are following. So, once again, if are… let‟s say you are in the area of personal development, for instance, and you might want to have people Anthony Robbins, T Harv Eker and that sort of thing in the least because you want to see what sort of content they are delivering through their Twitter stream. You can easily log into a list, you can just add them into the list, it‟s a very simple process – just clicking your list would fill list with those people in it – and then all you going to get in a Twitter stream, like a normal Twitter stream, except it‟s only coming with those people‟s tweets coming through. So, it‟s a great way to concentrate on who it is that you want to concentrate on. Now, I know companies do this with their customers. They find the Tweeter names and they will put the customers‟ into the list. So, their social Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 25
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription engagement sector or whatever they call themselves, that part of the business, can just look through their customers‟ tweets and keep an eye on their customers‟ tweets and say “Hey, thanks for…” and just respond to and add value as their customers so that they have got interaction with their customers at all times. It changes their role, it changes their role completely when they know that someone‟s interacting with them just because they can.Heather Porter: So, like for a list, you can create your own list and you may make one that‟s exactly your customers, maybe your mentors, maybe industry news and then add different people to each of those lists. Maybe I misunderstood but I had heard the other day that you can actually subscribe to other people‟s lists or join them. Is that true?Andrew McCauley: You can go follow other people‟s lists. You can go and look at other people‟s lists and that‟s a great way. So, it‟s the list is public, then you can go and find them.Heather Porter: So, you can set them to be public. So, that‟s brilliant, that‟s another really great way of just putting yourself out as an expert as well is if you end up in more of these lists across Twitter, then people are going to start to go “Wow! This guy really must be good at what he does. He is in a lot of these sort of internet marketing lists or life coaching lists or something like that.”Andrew McCauley: Exactly, exactly. So, that‟s definitely a great tool to have and I talked about list in Facebook too and now you can do the same sort of thing in Facebook – go and segregate Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 26
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription people in Facebook too. You can go and just see what they are talking about and concentrate on them and that‟s where the other noises are going on as well.Heather Porter: Very cool. And I guess as we start to wrap up, one last tool that I really like to use is search.twitter.com. If I just feel like going in there and explain what people are talking about, I am going to go to search.twitter.com – that‟s http:// and not with www – and in there you can type in any keyword you want and a whole range of people will pop up around that particular keyword. So, that‟s a great place to research your industry, correct?Andrew McCauley: Yeah, totally. That‟s the advance Twitter search tool and it really lets you spy on the competition. You can put in tweets that are going to a certain person. So, let‟s say a competition‟s name was, their handle was @TheCompetiton. So, you can put in @TheCompetition and on the tweets that are going to that person, you can see all of their mentions and happenings so you can spy on the competition. You can find out tweets that are coming from that person and we can find out all the tweets about that person as well. So, it‟s a really cool way to keep an eye on what‟s going on.Heather Porter: So, guys, I guess as we start to close down on this episode, because I feel like Twitter is an amazing tool and we have really just gotten about to half of it, we would love for you to use some of these tools and techniques that we just talked about and come up with any questions that you have and will happily answer them in our Twitter episode #2 that we are going to be recording here shortly in the next week or two. You can ask as questions either on our Facebook page which is www.Facebook.com/AutoPilotYourBusiness or our website which is www.AutopilotYourBusiness.com/Podcasts and just look for Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 27
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription underneath this episode there is a commenting box area there. Another thing Andrew is quickly going to mention, if anybody is just joining us now, welcome and we would love for you to listen to our podcast #1 which is what this series is all about. So, we go through what we are going to be talking about, all of our topics, who we are and why this podcast came to be. So, we would love you to start there if you are just joining us now.Andrew McCauley: Yes, totally, totally. And actually they can comment on Facebook, like I said, and connect with us on Twitter, we are always checking Twitter.Heather Porter: Yes.Andrew McCauley: In fact, we even have our own Twitter account as well – @Autopilotyourbiz. So, join us there as well. So, cool, Heather. I know you are… because otherwise, if we don‟t stop now, we can get into a whole…Heather Porter: The black hole of more information. So, we will dive into it next time. I think this is a nice light dusting overall of the importance of Twitter for business.Andrew McCauley: Yes, yes, yes and check out TweetChat.com; that‟s a pretty cool tool as well if you are looking at getting live chats. If you have to see it pop up, go and have a look. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 28
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription Alright, our next podcast is going to be on a very special topic. Do you know what that is?Heather Porter: It‟s Twitter, right?Andrew McCauley: We are doing #2 next time? I guess, we can, or do we leave it and do something else and come back to Twitter?Heather Porter: Okay, let‟s do another topic. Let‟s see what they say. So, next time it maybe Twitter.Andrew McCauley: Send us a message if you want more Twitter, tell us. Otherwise, we will do something else and come back to Twitter in a few weeks.Heather Porter: Yeah. Either way we will continue on this conversation soon.Andrew McCauley: We will, we will. Alright, Heather, its been great as always.Heather Porter: Thank you, you too. Thanks everybody so much for your support and listening to us. We appreciate it very much. Talk to you soon. Bye, bye. Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 29
  • Podcast- How to Use Twitter Autopilot Your Business Podcast Transcription**End of Audio** Listen to the audio version of this document HERE Get your FREE Online Survival guide at www.autopilotyourbusiness.com © 2013 AutoPilot Your Business. All Rights Reserved. Note: We of course cant promise that all links mentioned in this document will be live, and if you stumble upon any that arent, we apologise! 30