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Landing pages are the most powerful tool you can use to build a list or sell products.
1) What is a landing page? What it is not? And most importantly how do you sell more stuff or build a list using a landing page?
2) Learn how to make a landing page and where to include the following:
Opt-in form or Sales Button
Credibility points (as seen in, testimonials, phone number)
3) What is split testing and why do you want it?
4) Ways of directing traffic to the page
From your own site from the menu or banners
From social media
5) Examples of winning pages