An Introduction To Automotive Social Media
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An Introduction To Automotive Social Media

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Here, we discuss a brief introduction to what social media is and how it can help car dealers as a proper marketing and customer relationship management tool.

Here, we discuss a brief introduction to what social media is and how it can help car dealers as a proper marketing and customer relationship management tool.

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    An Introduction To Automotive Social Media An Introduction To Automotive Social Media Presentation Transcript

    • An Introduction to Automotive Social Media
      February 4, 2009
      by TK Carsites
    • An Introduction to Automotive Social Media
      February 4, 2009
      by TK Carsites
      Course Instructor: JD Rucker
    • Agenda
      Who We Are
      What Social Media Cannot Do for You
      What Social Media Can Do for You
      Defining the Types of Social Media
      The Three M’s of Social Media Strategy
      Time and Tools
      Q & A
      3
    • Who is TK Carsites
      8 Years as an Automotive Marketing Firm
      Specializing in:
      Website Design
      Search Engine Optimization
      Social Media Marketing
      JD Rucker, Chief Marketing Officer
      Embedded in Social Media since 2007
      3,000 Facebook Friends
      80,000 Twitter Followers
      500 Digg Front Pages
      Experience in the Automotive Industry
      4
    • What Social MediaCANNOT Do for Car Dealers
      Directly sell more cars
      Replace primary dealer websites
      Run itself on autopilot
      Reach “Millions of People”
      5
    • What Social Media CAN Do for Car Dealers
      Become a point of connection between dealerships and their local customers
      Offer "Web 2.0 Credibility“
      Allow for a quick exchange of sales information
      Extend the brand of the dealership and the company
      Generate buzz through viral marketing campaigns
      6
    • Types of Social Media
      Social Networks
      Facebook
      Twitter
      MySpace, LinkedIn, Others
      Social News
      Digg
      Reddit
      StumbleUpon
      Social Content
      Blogs
      YouTube
      Flickr
      7
    • SocialNetworks
      Facebook
      Profiles are for People
      Fan Pages are for Businesses
      Customizing Fan Pages are a Must
      Building Ambassadors is Key
      Twitter
      Profiles are for People and Businesses
      You can have more than 1 Account
      More than 1 Person can Manage Accounts
      Do NOT Feed Inventory or Specials
      8
    • SocialNews
      Digg, Reddit, StumbleUpon
      Post Interesting Industry or Local News
      Drive Traffic to Social Content Sources
      Do not spam
      Do not attempt without understanding the sites
      9
    • Social Content
      YouTube
      Customer Testimonials
      Profile Videos of Specific Vehicles
      Informational Videos
      Dealership Blog
      Dealership News
      Employee Spotlight
      Local Events
      Industry News
      Flickr
      10
    • The Three M’s of Social Media Strategy
      Managing
      Profiles
      Content Sources
      Search Engine Optimization
      Monitoring
      Buzz
      Customer Feedback
      Employee Discussions
      Marketing
      Viral Marketing
      Brand Building
      Search Engine Reputation Management
      11
    • Time and Tools
      5 minutes, 30 minutes, 2 hours, Full Time
      Assigning the Right People Tasks
      Tools to Simplify
      Articles to Read
      Future Courses
      TK Carsites Can Help
      12
    • Q & A