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Auto Media Network introduction
 

Auto Media Network introduction

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Over the last few years, automotive retail marketing has changed dramatically. Gone are the days when dealerships could limit advertising to the newspaper and get desirable results. Today’s ...

Over the last few years, automotive retail marketing has changed dramatically. Gone are the days when dealerships could limit advertising to the newspaper and get desirable results. Today’s marketing strategies are much more complex, involving traditional media, the Internet, email, and most recently, social media. Many dealerships are still shifting marketing budgets to digital channels, but more progressive dealerships have begun allocating their digital marketing budgets to social marketing.

Social Media for the Automotive Industry. A digital dealership initiative....

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    Auto Media Network introduction Auto Media Network introduction Presentation Transcript

    • Auto Media Network LLP 亚汽联盟 Corporate Introduction [email_address] Presented by Jeffrey Low
    • Who we are THE TEAM A partnership of individuals with global, regional and local experience in the automotive industry 资深的合伙团队 Top management positions in regional offices of automakers, national distributors and leading local auto groups 实践区域高层管理经验 Diverse expertise with an excellent network of contacts, associates and regional support 广泛的联络网
    • Auto Media Network WHAT WE DO Strategic Business Alliance 战略商务联盟 AMN’s core business is in Strategic Business Alliance Consultancy. Our unique network of key international and regional contacts and our extensive experience in the regional arena put us in a vantage position to offer opportunities in regional business investments and acquisitions, regional growth, expansion and partnership related to the automotive industry. Business Consultancy 商务顾问服务 Management and operational consultancy services to national distributors and dealership networks to improve efficiency, planning and marketing results. Turnkey Project 项目启动 From identifying key partners and opportunities to establish operational and distribution network, AMN can free an organization from taxing its own resources and manpower . Capitalize on Technology 科技利益认可 Technology is a key factor in today’s automotive industry. AMN is providing auto solutions in this competitive environment, on how to use technology to gain an edge over the competitors.
    • Private Investors Manufacturers’ Regional Offices China Automakers Automotive Trade Trade Suppliers Importers & Dealers Technology Partners Clients Our Value Chain
    • Our Automotive Partners
    • Provides business consultancy services to auto importers and dealers throughout the region. Successful Collaborations
        • Mr. Jeffrey Low – Managing Partner
        • 13 years of vast automotive experience in marketing, business development, retail sales and day-to-day operations.
        • Automotive experience includes the sales of Mercedes-Benz with a local distributor in Singapore
        • Senior Country Manager - working for Volkswagen Group Singapore as the Head of Singapore Operation, responsible for setting up the Volkswagen National Sales Company in Singapore
        • Experienced in setting up new network/businesses and developing new markets
        • General manager - working for one of Singapore’s largest automotive dealerships as General Manager responsible for the retail sales of brand new vehicles and export of pre-owned vehicles to Africa, New Zealand and Sri Lanka
        • Jeffrey provides Sales & Marketing consultancy services to auto importers and dealers at Auto Media Network
      Partner Profile
      • Mr. Vincent Chong - Partner, Planning and Operation
      • Previous post held was with Volkswagen South East Asia Pacific where he was the Senior manager, Strategic Planning & Business Development
        • 10 years of automotive experience
        • 7 years of regional exposure responsible for the growth and development of an European make for the South Asia region and the ASEAN markets
        • Experienced in setting up new automotive importer and dealer operations
        • Played a key role in establishing an AFTA CKD project
      • Vincent plays a vital role in Auto Media Network in Planning and managing Operations which is very important to our future progress and development.
      Partner Profile
      • Mr. Bob Lim - Consultant, Business Process & Strategist
        • More than 20 years of regional automotive experience spanning across China, Thailand and Singapore, with a successful track record managing both start-ups and established business units, represented a wide range of brands and models in functions ranging from distribution, retail, after-sales support to technical services
        • Currently head of business and dealer development, Anglo-Thai Co Ltd, Hup Soon Global Group, sole distributor for Case New Holland farm tractors in Thailand and Laos, and various well-known agricultural farm equipment and implements, for Thailand, Laos and Cambodia.
        • Previously, General Manager of Nanjing Li Zhi Xing Mercedes Benz Sales and Service Co Ltd, General Manager of Ningbo Star Automotive Sales and Service Co Ltd,
        • General Manager of Sime Darby Thailand (Mitsubishi) and Performance Motors Thailand,
        • Executive Director, Cycle & Carriage Thailand Co Ltd, and various management positions in Cycle & Carriage Singapore. Operations include body & paint shop, parts trading, sales & after-sales, finance & insurance, accessories & merchandise, OEM repairs, vehicle trading, government and corporate fleet sales, and strategic network planning.
        • Bob is fluent in English, Chinese and Thai
      Consultant Profile
    • Thank you [email_address]
    • Auto Media Network 亚汽联盟 Social Media Strategy for Auto Society [email_address] Presented by Jeffrey Low
    • Welcome to the social media age
      • We’re bombarded with new
      • technologies, and we use them for
      • everything – to get our news, to keep in
      • touch, to sell our products, to share our
      • thoughts.
      • It has landed plenty of witty
      • commentators in hot water for their
      • “ quick fire” remarks.
      • It has even been used to orchestrate
      • a nationwide revolt.
      • It has changed the world’s
      • communication landscape, or maybe
      • ushered in a new one altogether.
      • We need to fine-tune our
      • communication style if we want to
      • cut through the noise and reach our
      • target audience where it’s at.
      Welcome to the social media age
    • It is an umbrella term that generally includes sites that integrate technology with social interaction. The benefits of social media include the ability to keep abreast of current events, with regular news updates, blogs and tweets providing information to a huge audience in an instant. Social media is about listening to what´s going on in your industry and taking part in the conversation. Social Media A new media initiative
    • Over the last few years, automotive retail marketing has changed dramatically. Gone are the days when dealerships could limit advertising to the newspaper and get desirable results. Today’s marketing strategies are much more complex, involving traditional media, the Internet, email, and most recently, social media. Many dealerships are still shifting marketing budgets to digital channels and have begun allocating their digital marketing budgets to social marketing. They’re getting “bankable results” that attract, convert, and retain more customers in today’s new economy. Social Media A new media initiative
    • Social media is made up of Internet-based tools designed for people to share information, ideas, photos, videos, and so on among each other. Social media influences the conversations about your dealership, your brand, and/or your competitors, and clearly, people are reading online reviews and taking those recommendations seriously. The key is to make sure you influence those conversations and ultimately the buying decisions rather than permitting your competitors dictate this process. Social Media A new media initiative It’s not what you say about you that’s important. It’s what they say about you.
      • Influence conversations about your dealership, brand, and franchise
      • Create a direct, opt-in communication channel that bypasses artificial filters
      • Maximize your brand recognition among local, in-market buyers
      • Drive traffic to your website, where you can further engage potential buyers to create a positive and complete online consumer experience
      • Track results and repeat successful campaigns to maximize return on investment
      Auto Society A tailored strategy, A new initiative Why should you add social media to your digital marketing strategy?
    • Create your dealership’s own social community, making members your “brand evangelists.” This community then provides you with the ability to influence positive reviews and conversations, and then syndicate that content to hundreds of social networks like Facebook and Twitter. This strategy eliminates the need to manage content on hundreds of sites and lets you have greater control over the content that gets indexed by the search engines. The Solution Auto Society A tailored strategy, A new initiative The solution is to create your dealership’s own social community
      • Do-It-Yourself (DIY): If keeping costs low is a concern, a devoted dealership employee can execute a social media strategy.
      • Professional help: By hiring a social media professional to design and implement a strategy. A one-time, up-front expense can reduce your constant investment of time and attention.
      • Outsource to digital partner: For ongoing support, some dealerships will choose to outsource social marketing strategy and reputation management to a social media or digital partner.
      Ways to manage a social media strategy Auto Society A tailored strategy, A new initiative Ways to manage a social media strategy
    • As modern-day communicators, we can’t ignore social media. We must learn how to make it work for us. It’s amazing how many people you can touch if you have the means to convey your message effectively. Start your conversation with your client……now Social Media A new media initiative