“You get what you pay for”<br />BNI CBD1 10 Minute Presentation - 30 Sep 2009 Jochen Daum021 567 853 – jd@automatem.co.nz<...
Overview<br />Outlining Input vs. Output for website developments<br />Based on typical services required in website devel...
Inputs<br />Two main inputs:<br />1) Time<br />2) Money<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 ...
Outputs<br />Sales <br />Direct & Indirect<br />Branding/ PR<br />Towards customers, employees, specific 3rd parties, supp...
First corollary<br />If you want significant results, you need to invest a significant amount of your time in it.<br />If ...
Website development/ Tasks & Roles<br />All websites require:<br />Planning/ Project management<br />Graphic Design/ Brand...
Planning/ project management<br />Take time to set goals for website, examples:<br />What percentage of sales: direct/ ind...
Graphic Design<br />Take some time to plan and give a design brief<br />What websites do I like/ don’t like<br />What colo...
Web development<br />Which browser programs does this need to work in? – refer Audience<br />Mobile phones becoming more i...
Web Development cntd	<br />Growth and extensions<br />How will the website cope with what I have planned<br />New product ...
Copy writing<br />Often done by owner or marketing manager themselves<br />Recommend at least a marketing or proof reading...
Web Hosting<br />Domain name registration: actually in your name? Who will be emailed for renewal?<br />What domain names ...
Maintenance/ Support<br />Ownership<br />Find out what you actually will own after development or can have full control ov...
Summary<br />“You get what you pay for” applies<br />Which is similar to “givers gain”<br />Websites are no silver bullet/...
Questions?<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co...
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You get what you pay for - relationship aspects of building a website successfully

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Building a good website sounds easy, but doing it well is no easy feat. This presentation looks at aspects of how to plan a website development from a client perspective and what to look out for in a graphic designer, web developer, copy writer or web hosting company.

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You get what you pay for - relationship aspects of building a website successfully

  1. 1. “You get what you pay for”<br />BNI CBD1 10 Minute Presentation - 30 Sep 2009 Jochen Daum021 567 853 – jd@automatem.co.nz<br />
  2. 2. Overview<br />Outlining Input vs. Output for website developments<br />Based on typical services required in website development<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />2<br />
  3. 3. Inputs<br />Two main inputs:<br />1) Time<br />2) Money<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />3<br />
  4. 4. Outputs<br />Sales <br />Direct & Indirect<br />Branding/ PR<br />Towards customers, employees, specific 3rd parties, suppliers, investors<br />Employee attraction/ retention<br />Cost reductions<br />Reduced communication, administration, sales cost<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />4<br />
  5. 5. First corollary<br />If you want significant results, you need to invest a significant amount of your time in it.<br />If a business had the opportunity to gain a new customer representing 30% of its turnover, the CEO would definitely be involved!<br />Money link may not quite as direct, but rule applies.<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />5<br />
  6. 6. Website development/ Tasks & Roles<br />All websites require:<br />Planning/ Project management<br />Graphic Design/ Branding<br />Website development<br />Copy Writing<br />Website Hosting<br />All roles require specialists or at least trained people<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />6<br />
  7. 7. Planning/ project management<br />Take time to set goals for website, examples:<br />What percentage of sales: direct/ indirect<br />No of visitors per month in 6 months/ 2 years<br />No of times your employees refer to website per day<br />No of enquiries/ service requests etc processed per month<br />Give project management into hand of someone that can see it through to the end<br />Should also be accountable for success – hence outside your organisationand paid for.<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />7<br />
  8. 8. Graphic Design<br />Take some time to plan and give a design brief<br />What websites do I like/ don’t like<br />What colors?<br />Who is going to be my audience – remember some of us sell to employees, investors or the people paying may not be the people using<br />Get actual graphical mockups done by a graphic designer<br />Putting your logo into a pre-made template doesn’t count<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />8<br />
  9. 9. Web development<br />Which browser programs does this need to work in? – refer Audience<br />Mobile phones becoming more important here<br />Can I change the website myself?<br />How will this work with<br />Images, files, videos, my phone numbers, address details<br />Who will do this in my business? – Involve them<br />How will training and support be provided<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />9<br />
  10. 10. Web Development cntd <br />Growth and extensions<br />How will the website cope with what I have planned<br />New product lines, new service areas, lots of articles, traffic, visitors<br />Who will be available to make changes and how will cost be calculated<br />When will we scrap it/ redevelop<br />After what time orwhen what happens<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />10<br />
  11. 11. Copy writing<br />Often done by owner or marketing manager themselves<br />Recommend at least a marketing or proof reading specialist to glance over.<br />Needs to be done initially and on an ongoing basis. Topics:<br />New product/ service/ client/ staff member/ supplier/ office/ showroom/ van. Service or product now much cheaper or more expensive/ why? Product/Service in season/ out of season. Big new competitor entered/ left industry. Significant date coming up/ just passed. New industry invention. Product/service shortage/ oversupply.<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />11<br />
  12. 12. Web Hosting<br />Domain name registration: actually in your name? Who will be emailed for renewal?<br />What domain names will I actually use and how?<br />Hosting with company that you can call and actually responds to requests. Who exactly is in charge?<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />12<br />
  13. 13. Maintenance/ Support<br />Ownership<br />Find out what you actually will own after development or can have full control over.<br />What will be required to have full control<br />Maintenance and Hosting cost<br />What percentage of total “cost of ownership” is hosting?<br />What maintenance will likely be required<br />Security updates, retainer<br />Consider trying to lock in rates for longer time.<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />13<br />
  14. 14. Summary<br />“You get what you pay for” applies<br />Which is similar to “givers gain”<br />Websites are no silver bullet/ get rich scheme<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />14<br />
  15. 15. Questions?<br />You get what you pay for - BNI CBD1 10 Minutes - 29 Sep 2009 - Jochen Daum - 021 567 853 - jd@automatem.co.nz<br />15<br />
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