Indian Two Wheeler Market Analysis 2013
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Indian Two Wheeler Market Analysis 2013

on

  • 11,152 views

The Indian two-wheeler (2W) industry registered sales volumes of 13.7 million units in 2012-13, a growth of 2.9% over the previous year FY 2011-12. Other automobile segments like passenger car and ...

The Indian two-wheeler (2W) industry registered sales volumes of 13.7 million units in 2012-13, a growth of 2.9% over the previous year FY 2011-12. Other automobile segments like passenger car and commercial vehicle (M&HCV), shown de growth due to slowdown in overall economy. Market sentiments are negative due to high inflation, fuel prices and interest rates - the 2.9% growth recorded by the 2W industry which is less compare to last year growth of 14%. Feb 2013 data released by MSO , manufacturing index was also does not show confidence in this sector. Scooter segment has shown 14.4% growth where Motorcycle has shown .1% growth only this year.

Indian and foreign 2W companies are focusing more on export from India specially Asia Pacific (Vietnam. Thailand, Indonesia etc) & Africa countries where 2W market is having potential. Piaggio has launched its Vespa model and also plan for export from India. Mahindra need to revive its brand position and product value specially brand image in market.

Increase in wages are important factor for this market and this year ACG does not see high increment in wages over last year. Other factor to increase sale would be replacement market which mainly consist of present 2W owners with an aspiration to upgrade.

Statistics

Views

Total Views
11,152
Views on SlideShare
11,152
Embed Views
0

Actions

Likes
2
Downloads
614
Comments
1

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Good Work its helpful to me thanks
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Indian Two Wheeler Market Analysis 2013 Presentation Transcript

  • 1. Indian Two Wheeler Market Analysis Indian Two Wheelers Market Analysis Autobei Consulting Group (ACG) Indian Two Wheeler Market Analysis
  • 2. Two Wheeler Industry overview The Indian two-wheeler (2W) industry registered sales volumes of 13.7 million units in 2012-13, a growth of 2.9% over the previous year FY 2011-12. Other automobile segments like passenger car and commercial vehicle (M&HCV), shown de growth due to slowdown in overall economy. Market sentiments are negative due to high inflation, fuel prices and interest rates - the 2.9% growth recorded by the 2W industry which is less compare to last year growth of 14%. Feb 2013 data released by MSO , manufacturing index was also does not show confidence in this sector. Scooter segment has shown 14.4% growth where Motorcycle has shown .1% growth only this year. Indian and foreign 2W companies are focusing more on export from India specially Asia Pacific (Vietnam. Thailand, Indonesia etc) & Africa countries where 2W market is having potential. Piaggio has launched its Vespa model and also plan for export from India. Mahindra need to revive its brand position and product value specially brand image in market. Increase in wages are important factor for this market and this year ACG does not see high increment in wages over last year. Other factor to increase sale would be replacement market which mainly consist of present 2W owners with an aspiration to upgrade. Autobei Consulting Group (ACG) Indian Two Wheeler Market Analysis
  • 3. Copyright  ACG holds all copyrights of this analysis.  It is forbidden to sell or publish in whole or in part without prior permission from ACG.  This information does not constitute an offer to exchange or sell or an offer to exchange or buy any securities. Autobei Consulting Group (ACG) Indian Two Wheeler Market Analysis
  • 4. Two Wheeler Industry Overview FY 2012-13 Industry Overview 16,000,000 350.0% 3871700% 13,409,151 14,000,000 13,797,748 300.0% 12,000,000 250.0% 178.4% 10,000,000 200.0% 8,000,000 150.0% 6,042,902 5,912,538 6,000,000 100.0% 30.6% 2,566,757 4,000,000 -2.2% 2,000,000 -4.0% 1,996,294 2,606,841 2,463,863 1,895,480 53.7% 1,771,412 22.2% 50.0% 2.9% 2.1% -21.5% -6.5% 338,684 413,977 355,493 362,843 78,546 120,694 134,518 105,537 0.0% 0 38,718 476 1,325 0 -50.0% Hero Honda Bajaj TVS Suzuki Yamaha FY 2011-12 FY 2012-13 Royal Enfield Mahindra Piaggio Harley-Davidson Total Growth FY 2012-13 Source: SIAM, ACG analysis Hero Motor is still number one in two wheeler segment, however registered de growth and lost 2% market share in FY 2012-13 compare to FY 2011-12, Honda which is very aggressive in India now at Number two position with 19% market share. It is interesting to see the two wheeler industry evolve after split of Hero –Honda JV which had ideal synergies for Indian market Source: SIAM, ACG Autobei Consulting Group (ACG) 3 Indian Two Wheeler Market Analysis
  • 5. Industry Overview FY 2012-13 OEM wise Scooter segment Motor Cycle 56% 53% 49% 42% 25% 19% 16% 19% 15% 12% 11% 11% 5% 8% 2% Hero TVS Suzuki FY 2011-12 Mahindra Yamaha Piaggio FY 2012-13 6% 6% 0% 1% 3% 0% Honda 24% Hero Bajaj Honda TVS 4% 3% Yamaha FY 2011-12 1% 1% 0% 1% Royal Enfield Suzuki 0.00% 0.04% Mahindra 0.00% 0.01% Harley-Davidson FY 2012-13 Source: SIAM, ACG Honda is market leader in scooter segment from couple of years, Honda Activa is main driver for this market share. Bajaj is market leader in sports bike segment with around 50% market share and 24% market share in Motorcylce segment Autobei Consulting Group (ACG) Indian Two Wheeler Market Analysis
  • 6. Brand position Brand position*, Premium segment Mass Market Brand position* American, European OEM are dominant Brands in FY 201-12 and FY 12-13 in premium segment Source: “ACG Brandimage” study report 2012 * Motorcycle segment Autobei Consulting Group (ACG) Indian Two Wheeler Market Analysis
  • 7. Critical purchase criteria Purchase criteria Market size by Engine Purchase pattern 2020 2012 Style &Look Price Entry level Brand Mid size Service Fuel economy Premium 0% 20% 40% 100-125cc 60% 80% 100% 120% More than 125cc Source: ACG market study report 2012 Entry level segment would overlap with Mid size segment by 2020 Autobei Consulting Group (ACG) Indian Two Wheeler Market Analysis
  • 8. Purchase cycle & Penetration Age Segment Key factors Upto 22 years Bike Power/Style 23- 30 years Mid segment Bike Mileage 30-40 years Mid segment bike 40-50 years Scooter Comfort/Brand More than 50 years Scooter Comfort Scooter/ Premium bike Multi purpose/ Aspiration Source: ACG market study report 2012 Age wise Penetration ACG has studied on purchase behavior of Scooter and Bike vehicles There is strong fluctuation of vehicle choice as per age change. 30-40 people age group Prefer to buy Scooter compare to bikes due to versatile use of scooter. Some people with higher aspiration level graduate to premium segment. Upto 22 years 25 20 15 10 5 0 More than 50 years Two wheeler products would be based on three main criteria by 2020: - Application - Safety - Age Product Portfolio 40-50 years 23- 30 years 30-40 years 2008 2012 Source: ACG market study report 2012 Autobei Consulting Group (ACG) Indian Two Wheeler Market Analysis
  • 9. Contact Purchase Full customized report: Arun Aravindan Customized Research - Global Market Senior Manager Autobei Consulting Group (ACG) Phone - +91 9544061665 Email : arun.ka@autobei.com Website : www.autobei.com About Autobei Consulting Group (ACG): ‘Autobei Consulting Group - ACG’ is a management consulting group which has leveraged on its expertise and proprietary databases to provide "Customized Solutions" in areas such ‘Sales Analysis’, ‘Business Planning’, ‘Market assessment’ and ‘Project Feasibility’ on Global Commercial Vehicle Industry. We are capable of providing exclusively State wise, segment data like Tipper, Tractor and Haulage. With a strong network for primary data procurement, we can get any tailor made research reports ready within a short interval of time. ‘ACG’ also serve as a web-platform where one can find all the required information regarding Passenger vehicles, Commercial vehicle, two wheelers etc across the globe. We provide a Global Platform for Truck and Bus Manufacturers, Dealers, Vendors and Fleet Owners to come together and gather required information within seconds without jumping websites. Declaration: This publication contains information in summary form and is therefore intended for general guidance only. It is not intended to be a substitute for detailed research or the exercise of professional judgment. Neither ACG nor any other member of the organization can accept any responsibility for loss occasioned to any person acting or refraining from action as a result of any material in this publication. Autobei Consulting Group (ACG) Indian Two Wheeler Market Analysis