Writing for a Web 2.0 World


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Presentation at SofTECH on June 24, 2009 about how to avoid writing pitfalls in the world of social networking, blogs, and SEO.

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Writing for a Web 2.0 World

  1. 1. Writing for a Web 2.0 World<br />Sallie Goetsch<br />June 24, 2009<br />SofTECH<br />
  2. 2. LEET (1337)<br />To be, or not to be: that is the question: <br />Whether &apos;tis nobler in the mind to suffer <br />The slings and arrows of outrageous fortune, <br />Or to take arms against a sea of troubles, <br />And by opposing end them? To die: to sleep; <br />No more; and by a sleep to say we end <br />The heart-ache and the thousand natural shocks <br />That flesh is heir to, &apos;tis a consummation <br />Devoutly to be wish&apos;d. <br />+0 8E, 0R n0T To 83: Th@T 1$ T3h KW35+10N:<br />wHE+H3r &apos;+i$ n0Bl3r 1N +h3 minD +0 5UFf3R<br />+He 5L1Ng$ @Nd @RR0W5 oPh 0U+r49E0U5 FORTUN3,<br />OR +o T@KE 4rm$ 4g@IN5+ 4 534 0F +rOUbLe5,<br />@nD BY oPp051nG 3Nd +H3M? +0 DI3: T0 5L33p;<br />NO More; 4Nd 8y @ 5Le3P to $@y We eNd<br />the h3@rt-4che @nD +he +HOU$AnD n4tUr@l 5h0Ck5<br />+h@T Fle5h 15 h3IR +0, &apos;t15 @ c0n5uMM@+1ON<br />D3VOuTly +0 8E WI5h&apos;D. <br />
  3. 3. SMS<br />
  4. 4. Textese<br />2b or not 2b thats?<br />a @(---`---`--- by any otha name wd smlswEt<br />rmrm w4Ru rm? <br />1nc mr un2 T brechdrfrnds 1nc mr<br />
  5. 5. Surprising Findings<br />The most important finding is that texting does not erode children’s ability to read and write. On the contrary, literacy improves. […] The more abbreviations in their messages, the higher they scored on tests of reading and vocabulary. The children who were better at spelling and writing used the most textisms. And the younger they received their first phone, the higher their scores.<br />David Crystal, The Guardian, Saturday 5 July 2008<br />
  6. 6. LOLspeak<br />
  7. 7. Blogs<br />
  8. 8. Why Are CEO Blogs Bad?<br />When was the last time you read a company newsletter and thought, ‘That was great. Can’t wait to read the next one.’ I know. These things are often long-winded and self-indulgent. Making matters worse, most company communications today are over-controlled by legal and public relations committees. These groups tend to sanitize, restrict, and script every word that comes out of executive mouths. <br />Christopher Lochhead, CBS News.com<br />
  9. 9. Some Words to Avoid<br />
  10. 10. How to Write a Crappy Business Blog (by Ian Lurie)<br />Talk about yourself.<br />Go negative. <br />Plagiarize. <br />Use lots of small, unreadable type.<br />Spam the world.<br />Use unreadable colors.<br />Create really unclear links.<br />Write badly.<br />Write too much.<br />Diggevery post you write. <br />Stumble every post you write.<br />Never post anything.<br />Don&apos;t care.<br />Apologize for not posting.<br />Site breaks in Firefox.<br />Ads that load slowly.<br />
  11. 11. SEO<br />
  12. 12. Keyword Stuffing<br />According to SF chronicle article by Deborah Gage (June 17, 2009, c1) a troublesome online network for buying and selling access to infected computers has been discovered by security researchers. The name of the group is GoldenCashWorld which sell access to online infected computers such as web server, mail server, database server etc. Infected computers are utilized to send spam, SQL injections, XSS attacks, buffer overflow attacks and spread viruses and worms.<br />According to the article this underground network already have access to more than 100,000 websites and 40% of these compromised computers reside in the United States. This is a growing threat to individuals and business assets in United States which should be taken seriously by National Cyber security Divisions.<br />GoldenCashWorldis a global underground ring which requires an international law to crack this nut.<br />
  13. 13. Ghost Blogging Is Unpopular<br />
  14. 14. Except with Blogging Services<br />
  15. 15. Social Networks<br />
  16. 16. Good LinkedIn Question<br />
  17. 17. Bad LinkedIn Question<br />
  18. 18. Twitter<br />
  19. 19. Strunk & Twite<br />
  20. 20. Tips from USA Today<br />
  21. 21. Ghost-Tweeting Not Advised<br />