Create a CardLead Generation Program
AgendaWhat is Create a Card?Partner BenefitsThe User ExperienceQualified Lead GenerationHow to Create a Link
What is Create a Card?Create a Card is a lead generation tool thatprovides a complete ID solution based on an enduser’s se...
What is Create a Card?• Independent sales tool• Instant qualified lead generator• Teaches end users about Fargo Secure Mat...
Create a Card Benefits• Designed to help you to sell custom,high-value, high-profit Fargo materials• Independent 24/7 sale...
Create a Card Benefits• You receive all leads that originate from yourWeb site.• ROI = 100%. No investment required. No ou...
How it Works: The User Experience
Help Me Choose – 1. Select Card Type
Help Me Choose – 2. Select Durability
Help Me Choose – 3. Select Security
Help Me Choose – 4. Select Quantity
Help Me Choose – Receive Solutions
User Creates Login
User Enters Contact Info
User Receives Partner Information
Partner NotificationYou receive an e-mailwith a link tofargopartner.com.The Lead Specific tabcontains link to the enduser’...
Partner Views Summary of User’s Card
Setting Up Create a Card Link1. Log in to Fargopartner.com.2. Go to: Sales ToolsWeb ToolsCreate a Card.3. Copy the text li...
Win/Win/Win• Your company sells custom, high-profit materialsin addition to the printer.• Your salespeople receive qualifi...
Create a Card PromotionEach partner that adds a Create a Card link to theirhomepage by March 3rd, 2007 will receive:• 50% ...
Create a CardContact your Fargo Sales Manager with anyadditional Create a Card Questions.
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Create.a.card.lead.process

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Create.a.card.lead.process

  1. 1. Create a CardLead Generation Program
  2. 2. AgendaWhat is Create a Card?Partner BenefitsThe User ExperienceQualified Lead GenerationHow to Create a Link
  3. 3. What is Create a Card?Create a Card is a lead generation tool thatprovides a complete ID solution based on an enduser’s selected card type, durability, security andquantity needs.
  4. 4. What is Create a Card?• Independent sales tool• Instant qualified lead generator• Teaches end users about Fargo Secure Materials
  5. 5. Create a Card Benefits• Designed to help you to sell custom,high-value, high-profit Fargo materials• Independent 24/7 sales tool• Helps shorten the sales cycle
  6. 6. Create a Card Benefits• You receive all leads that originate from yourWeb site.• ROI = 100%. No investment required. No outof pocket costs.• Customized - focus on individual needs.• Differentiates you from competitors who justquote printer prices.
  7. 7. How it Works: The User Experience
  8. 8. Help Me Choose – 1. Select Card Type
  9. 9. Help Me Choose – 2. Select Durability
  10. 10. Help Me Choose – 3. Select Security
  11. 11. Help Me Choose – 4. Select Quantity
  12. 12. Help Me Choose – Receive Solutions
  13. 13. User Creates Login
  14. 14. User Enters Contact Info
  15. 15. User Receives Partner Information
  16. 16. Partner NotificationYou receive an e-mailwith a link tofargopartner.com.The Lead Specific tabcontains link to the enduser’s design.
  17. 17. Partner Views Summary of User’s Card
  18. 18. Setting Up Create a Card Link1. Log in to Fargopartner.com.2. Go to: Sales ToolsWeb ToolsCreate a Card.3. Copy the text link and paste it onto your site.4. (Optional) You may choose to personalizeCreate a Card with your company’s logo: E-maila JPG of your logo to Andy Tesch (atesch@fargo.com).5. Begin receiving leads.
  19. 19. Win/Win/Win• Your company sells custom, high-profit materialsin addition to the printer.• Your salespeople receive qualified leads allowingthem to focus on customer needs and shorten thesales cycle.• Your customers receive a complete ID solution.
  20. 20. Create a Card PromotionEach partner that adds a Create a Card link to theirhomepage by March 3rd, 2007 will receive:• 50% off the origination of a Custom SecureHolographic Overlaminate- OR -• $1000 off the origination of a Custom HighSecure Holographic Overlaminate.Orders to be placed by April 30th, 2007.
  21. 21. Create a CardContact your Fargo Sales Manager with anyadditional Create a Card Questions.
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