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Days ago I have written about black hat SEO, why they are unethical, a few examples of black hat techniques and how not to do them. Today, I am going to write about white hat. Probably you have already heard what white hat is. If you are still in training to become an SEO Sydney specialist, it is the ethical or the good stuff specialists do in contrast to black hat. If you want your sites to rank high the right way in Google, white hat is the right thing to do.