What’s in a Name: Choosing the Right Domain Name for Your Website

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Choosing the right domain name for your business website is crucial to the success of your venture. A good internet domain name should be something of an entity – an entity which will enable your users, customers or potential clients to clearly identify you and your business. It should effectively explain who you are or what your business is, what you do or what you offer, and most importantly, it should be easily recognisable, memorable, easy to spell and relevant.

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What’s in a Name: Choosing the Right Domain Name for Your Website

  1. 1. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development SydneyWhat’s in a Name: Choosing the Right Domain Name for Your WebsiteChoosing the right domain name for your business website is crucial to the success of yourventure. A good internet domain name should be something of an entity – an entity which willenable your users, customers or potential clients to clearly identify you and your business. Itshould effectively explain who you are or what your business is, what you do or what you offer,and most importantly, it should be easily recognisable, memorable, easy to spell and relevant.
  2. 2. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development SydneyWhen creating a business website or a personal blog, there are many options for domainnames, which some of them could be compelling or even confusing to come up with, and caneither make or break your venture. I admit it’s kind of hard to give a website a right domain, anexperience I had with naming my blogs. This takes careful consideration and shouldn’t be takenlightly. Well, here are a few tips to help you select the right domain name for your website orblog.
  3. 3. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development SydneyTake Note of Your Keywords and PhrasesTake note of some short and easy-to-remember descriptive keywords to best describe thewebsite you are creating. The domains should be unique and relevant. If you are a localbusiness, then add a local keyword. For instance, if you manage a plumbing company in Sydney,you would want to include the terms “plumbing”, “plumbers” or “Sydney” in your proposeddomains. It could go as: www.sydneyplumbing.com or www.sydneyplumbers.com.
  4. 4. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development SydneyAnother example, if I want to target acupuncture services in Melbourne, I would want to targetthe keywords “acupuncture”, “acupuncturists”, “therapy”, “healing” and “Melbourne”. I canhave the variations www.acupunturemelbourne.com, www.acupuncturetherapy.com.au,www.melbourneacupuncturists.com and www.healingmelbourne.com.With your targeted keywords and phrases, choosing the right domain name is just a matter ofgood brainstorming and wordplay.
  5. 5. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development SydneyBe Specific and UniqueYou can also add a bit of authority, as in these variations www.sydneyplumbingpros.com,www.expertplumbers.com.au, www.plumbingexperts.com.au orwww.plumbingspecialists.com.au (take note of the words “pros”, “expert”, “experts” and“specialists”). This is a good way to exert your expertise online and even offline.
  6. 6. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development SydneyYou can even brand with your name, as in www.jonesplumbing.com.au. However, there couldbe many plumbers with the surname “Jones” in Australia, and could have the same idea for thedomain. Why don’t you localize yourself as www.jonesplumbingsydney.com? This helps yourcustomers to easily find you where you’re located.
  7. 7. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development SydneyYou can also get more specific with your location, as in www.northsydneyplumbers.com orwww.melbourneplumbers.com. Or if you only offer commercial services, you don’t youconsider www.commercialplumbingpros.com.au?
  8. 8. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development SydneyWhen choosing domains, you should know what kind of a website you are running. Forinstance, if you are making a website for your bamboo furniture store in Sydney, you canconsider www.sydneybamboofurniture.com.au, not just simply aswww.sydneyfurniture.com.au. You can even brand as www.jonesbamboofurniture.com.au.
  9. 9. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development SydneyChoosing an ExtensionYou could be wondering why I choose “.com.au” for some of my domain examples. I use that toset examples for businesses in Australia. I used “com.au”, which is a local extension, to target aspecific geographical area which is Australia.
  10. 10. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development SydneyFor websites targeting a specific geographical location, it is best to use a local extension. But ifyou are targeting a global audience, it is imperative to use “.com”.Hope this article helps you a lot in your search for the right domains for whatever websites youare creating. If you have the difficulty to come up with a great domain name, you should seekassistance from a certified SEO Sydney specialist to help you register your domain/s.

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