Don’t Over-Optimise Your Website: The Issues with Over-Optimisation                                    www.smoothcorporate...
Web Design Sydney | SEO Marketing Sydney Software                                                            www.smoothcor...
Web Design Sydney | SEO Marketing Sydney Software                                                         www.smoothcorpor...
Web Design Sydney | SEO Marketing Sydney Software                                                         www.smoothcorpor...
Web Design Sydney | SEO Marketing Sydney Software                                                            www.smoothcor...
Web Design Sydney | SEO Marketing Sydney Software                                                        www.smoothcorpora...
Web Design Sydney | SEO Marketing Sydney Software                                                          www.smoothcorpo...
Web Design Sydney | SEO Marketing Sydney Software                                                        www.smoothcorpora...
Web Design Sydney | SEO Marketing Sydney Software                                                          www.smoothcorpo...
Web Design Sydney | SEO Marketing Sydney Software                                                           www.smoothcorp...
Web Design Sydney | SEO Marketing Sydney Software                                                           www.smoothcorp...
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Don’t Over-Optimise Your Website: The Issues with Over-Optimisation

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I have been told that in writing articles for the web, the keyword should not be mentioned more than three times in the whole article. Many times I was told not to stuff an article or web copy with too much keywords or else Google will pan or penalise our websites. Anyway, it’s not good to read a copy with too many keywords and SEO purpose would be served well if they are place in the strategic parts of the article, let’s say, the title, early portion of the first paragraph and the last paragraph.

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Don’t Over-Optimise Your Website: The Issues with Over-Optimisation

  1. 1. Don’t Over-Optimise Your Website: The Issues with Over-Optimisation www.smoothcorporate.com.au
  2. 2. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development Sydney I have been told that in writing articles for the web, the keyword should not be mentioned more than three times in the whole article. Many times I was told not to stuff an article or web copy with too much keywords or else Google will pan or penalise our websites. Anyway, it’s not good to read a copy with too many keywords and SEO purpose would be served well if they are place in the strategic parts of the article, let’s say, the title, early portion of the first paragraph and the last paragraph.
  3. 3. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development Sydney Last year, search engine giant Google introduced the Panda update to fend off over- optimisation and content of poor quality to help improve search engine results and encourage users to come up with quality original content.
  4. 4. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development Sydney Google had too much of over-optimised websites and duplicate content that it decided to get strict and change the way how the search results get in – even if they have to ban or penalise websites. This does not mean search engine optimisation (SEO) is dead. It did open the door to more quality sites and content.
  5. 5. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development Sydney The first phase in any SEO plan is on-site optimisation. This involves: - Conducting keyword research for each page of the website - Write meta tags, descriptions, H1 and H2 tags and page content to include the targeted keywords
  6. 6. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development Sydney On-page optimisation is good for a website because it sets your preference according to your market. Too bad there are SEO specialists who resort to unethical means of optimisation to get higher ranking quickly, to the extent that they stuff too much keyword in a copy. This is not the way how SEO should work. What are the things you should avoid when you optimise a website? Here are a few things you should take note of.
  7. 7. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development Sydney Too Many Keywords Stuffing keywords is the primary method of over-optimization and one good cause to get your website penalised. There is no reason to force 10 keywords into the title tag and Meta description or into a paragraph of your web copy.
  8. 8. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development Sydney Make your copy an accurate piece of information – it should be short and sweet and direct to the subject. Only put in the keywords when necessary without having to worry about your keyword density. You should know how to use your targeted keywords.
  9. 9. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development Sydney Confusing SEO with Spamming Link building is good for SEO, but please do not spam – you are giving SEO a bad name. This happens most often in off-site optimisation. It is essential to improve search engine rankings, but you should not be getting links from irrelevant websites. Please do not overdo your SEO.
  10. 10. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development Sydney Too Many Links Do not get obsessed with high Google Pagerank. Do not try to put in excessive outbound links on a single page. This is also the same with web articles. If you need to link to many sites, place them on separate pages.
  11. 11. Web Design Sydney | SEO Marketing Sydney Software www.smoothcorporate.com.au Development Sydney These are just the few of the problems of over-optimisation. I will include more in my next articles. Meanwhile, do not hesitate to contact a reliable SEO Sydney specialist to have your website optimised according to ethical standards.
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