Black Hat SEO: Unethical Practice in SEO Sydney
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Black Hat SEO: Unethical Practice in SEO Sydney

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SEO Sydney experts have a variety of SEO strategies up in their sleeves. Some of the strategies they use are ethical (which is white hat), while some are unethical (black hat). If you have kept touch ...

SEO Sydney experts have a variety of SEO strategies up in their sleeves. Some of the strategies they use are ethical (which is white hat), while some are unethical (black hat). If you have kept touch with the news of Google’s last two algorithms updates, (Google Panda and Google Penguin), you will know why they come into being: Google has seen a lot of spammy content among the search results, and they blame it on the specialist who are using black hat techniques. But what is black hat anyway?

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Black Hat SEO: Unethical Practice in SEO Sydney Black Hat SEO: Unethical Practice in SEO Sydney Presentation Transcript

  • Black Hat SEO: Unethical Practice in SEO SydneySEO Sydney experts have a variety of SEO strategies up in their sleeves. Some ofthe strategies they use are ethical (which is white hat), while some are unethical(black hat). If you have kept touch with the news of Google’s last two algorithmsupdates, (Google Panda and Google Penguin), you will know why they come intobeing: Google has seen a lot of spammy content among the search results, andthey blame it on the specialist who are using black hat techniques. But what isblack hat anyway? www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  • For the benefit of those who are learning search engine optimisation (SEO), blackhat SEO refers to unethical optimisation practices, prohibited methods andtechniques employed by SEO practitioners to attain higher search enginerankings. This is the easiest way to rank higher in Google but also the faster wayto get banned. If you are still learning SEO, I advised that you should not do that. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  • How did black hat come into use? Long ago, it used to be legitimate, butlegitimate as it used to be, many abusive specialists used it to spread poor qualityand duplicated content all over the Web and proliferate spam. Black hattechniques are the easiest way to spread spam and poor quality content. Googlehad enough of this, learning that online users do not get the information theywant. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  • To get rid of anything that is spam and poor and to provide users with the highestlevel of search engine results, the banned unethical optimisation means byintroducing Panda and Penguin. Black hat looks easy but it only offers short-termbenefits. If you optimise your website using such techniques, your website willonly offer your visitors a poor user-friendly experience. It goes against the rulesand regulations of search engines. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  • Keyword StuffingBlack hat specialists tend to overuse keywords and phrases. They would squeezetargeted keywords and phrases (even their variations) into a page’s content orarticles with no regards at all. Unethical specialists do this to grab the attention ofthe spider bots or web crawlers (in the case of Google, Googlebot) whose dutiesare to discover new and updated content to be added to the search engine index. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  • With an article overstuffed with over used keywords and phrases, the resultingcopy or content will become gibberish and with poor value.Content should be of good quality always so they can make sense to the readers.Observe a good keyword density of one keyword or phrase per 100 words. Yourcontent should be for your users, not for the search engines. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  • Unrelated Keywords in the ContentBlack hatters also tend to force unrelated keywords in the content, for instance,adding the keyword “underground tank removal” in an article about asbestos-related health conditions or keywords about www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  • Sure the spider bots will be able to pick up your article, but it will not keep yourreaders for long. If your content is wholly unrelated to what they are searchingfor, they will readily drop you like hot potato. This kind of practice has been longvery rampant, even in blog commenting and link building. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  • I suggest that you stay focused on the topics that you are writing about. Stay trueto your topic and boost your content writing expertise. Post or comment onrelevant sites. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  • No matter how Google tries its best to purge spam in the Internet, black hatterswill always find ways to achieve their unethical goals. It is harmless though, butit’s not doing SEO Sydney any good. It is just only litter the Web with poorquality information. Heck, black hat is always here to stay. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney