Mobile website or app: What's best for your message?

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Pete Saunders from ProjectProject discusses …

Pete Saunders from ProjectProject discusses
a number of core differences between mobile websites and apps and present three case studies of health related projects where the advantages of device technology became a deciding factor in their developments. Presentation from DrugInfo seminar: Leveraging social media. Melbourne, Australia, 16 July 2013

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Transcript

  • 1. Mobile website or app: What’s best for your message?
  • 2. Mobile websites: advantages · Mobile sites can work on any mobile device. · Relatively less expensive to develop. · Indexed via search engines/websites/blogs. · Doesn’t require an app store. · Instantly accessible. · No need to manually update. · Draws content from an existing CMS.
  • 3. Native apps: advantages · Better performance and user experience. · Distribution through native app stores (another promotional avenue). · Utilise native functionality: camera, push notifications, GPS, gyroscope, link to other apps. · Allows for interactivity and gamification
  • 4. Whether you build a mobile website or a native app comes down to what you want to achieve.
  • 5. Case studies
  • 6. PicSafe Medi
  • 7. CareSpace
  • 8. QLingo
  • 9. The crux
  • 10. Mobile devices are the most powerful and personal tool for direct communication.
  • 11. Don’t just talk at users, take a seat at the table.
  • 12. Think about who you’re targeting and how they interact with their devices.
  • 13. Don’t try to do everything. Do one thing really well.
  • 14. Create an experience that users will want to return to.
  • 15. Thank you.