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Presentation by Nicholas Carah or the University of Queensland. Drawing on a range of case studies of alcohol brands and health promotion campaigns this presentation examines effective and creative uses of social media. By examining both commercial and health promotion uses of social media around alcohol consumption we can both scope and learn from the competition. The presentation illustrates how social media depends on the participation of ordinary people and integration with everyday life.
Presented at the DrugInfo 'Leveraging social media' seminar, held in Melbourne, Australia, 16 July 2013.