DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0

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Ray Stephens. DrugInfo seminar: Information and communication technology. 22 August 2011

Ray Stephens. DrugInfo seminar: Information and communication technology. 22 August 2011

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  • 1. Building a bridge using web 2.o
    Information and communication technologies seminar
    Ray Stephens, Moreland Hall 22nd Aug 2011
  • 2. Web 2.0 @ Moreland Hall
    To provide a multi-faceted model for integrating Web 2.0 and other ICT-based approaches within all service areas at Moreland Hall.
    To increase the agency’s capacity to engage with and respond to the needs of potential service users and community members.
  • 3. Why do we need to get involved?
  • 4. What is web 2.0?
  • 5. Where to start
    Quick poll:
    Does your work block access to social media?
    Facebook
    Youtube
    Twitter
    Ning
    Why? Does it work?
  • 6.
  • 7.
  • 8.
  • 9. 180 friends and fans
  • 10. Twitter
    Twitter ye not(Nigel Brunsdon – Injecting Advice)
  • 11. Marketing
    you need to engage them in dialogue. Don’t be a one-way information channel. Talk to your customers. Answer their questions and address their concerns. Bonus points if you can give your company a unique personality while doing that. Be funny, snarky, sweet, comforting—whatever best fits your brand image.
  • 12.
  • 13.
  • 14. Before
  • 15. Now