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DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0
 

DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0

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Ray Stephens. DrugInfo seminar: Information and communication technology. 22 August 2011

Ray Stephens. DrugInfo seminar: Information and communication technology. 22 August 2011

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    DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0 DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0 Presentation Transcript

    • Building a bridge using web 2.o
      Information and communication technologies seminar
      Ray Stephens, Moreland Hall 22nd Aug 2011
    • Web 2.0 @ Moreland Hall
      To provide a multi-faceted model for integrating Web 2.0 and other ICT-based approaches within all service areas at Moreland Hall.
      To increase the agency’s capacity to engage with and respond to the needs of potential service users and community members.
    • Why do we need to get involved?
    • What is web 2.0?
    • Where to start
      Quick poll:
      Does your work block access to social media?
      Facebook
      Youtube
      Twitter
      Ning
      Why? Does it work?
    • 180 friends and fans
    • Twitter
      Twitter ye not(Nigel Brunsdon – Injecting Advice)
    • Marketing
      you need to engage them in dialogue. Don’t be a one-way information channel. Talk to your customers. Answer their questions and address their concerns. Bonus points if you can give your company a unique personality while doing that. Be funny, snarky, sweet, comforting—whatever best fits your brand image.
    • Before
    • Now