DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0
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DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0

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Ray Stephens. DrugInfo seminar: Information and communication technology. 22 August 2011

Ray Stephens. DrugInfo seminar: Information and communication technology. 22 August 2011

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DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0 DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0 Presentation Transcript

  • Building a bridge using web 2.o
    Information and communication technologies seminar
    Ray Stephens, Moreland Hall 22nd Aug 2011
  • Web 2.0 @ Moreland Hall
    To provide a multi-faceted model for integrating Web 2.0 and other ICT-based approaches within all service areas at Moreland Hall.
    To increase the agency’s capacity to engage with and respond to the needs of potential service users and community members.
  • Why do we need to get involved?
  • What is web 2.0?
  • Where to start
    Quick poll:
    Does your work block access to social media?
    Facebook
    Youtube
    Twitter
    Ning
    Why? Does it work?
  • 180 friends and fans
  • Twitter
    Twitter ye not(Nigel Brunsdon – Injecting Advice)
  • Marketing
    you need to engage them in dialogue. Don’t be a one-way information channel. Talk to your customers. Answer their questions and address their concerns. Bonus points if you can give your company a unique personality while doing that. Be funny, snarky, sweet, comforting—whatever best fits your brand image.
  • Before
  • Now