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Building a bridge using web 2.o<br />Information and communication technologies seminar<br />Ray Stephens, Moreland Hall  ...
Web 2.0 @ Moreland Hall<br />To provide a multi-faceted model for integrating Web 2.0 and other ICT-based approaches withi...
Why do we need to get involved?<br />
What is web 2.0?<br />
Where to start<br />Quick poll: <br />Does your work block access to social media?<br />Facebook<br />Youtube<br />Twitter...
180 friends and fans<br />
Twitter<br />Twitter ye not(Nigel Brunsdon – Injecting Advice)<br />
Marketing<br />you need to engage them in dialogue. Don’t be a one-way information channel. Talk to your customers. Answer...
Before<br />
Now<br />
DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0
DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0
DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0
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DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0

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Ray Stephens. DrugInfo seminar: Information and communication technology. 22 August 2011

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Transcript of "DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0"

  1. 1. Building a bridge using web 2.o<br />Information and communication technologies seminar<br />Ray Stephens, Moreland Hall 22nd Aug 2011 <br />
  2. 2. Web 2.0 @ Moreland Hall<br />To provide a multi-faceted model for integrating Web 2.0 and other ICT-based approaches within all service areas at Moreland Hall. <br />To increase the agency’s capacity to engage with and respond to the needs of potential service users and community members. <br />
  3. 3. Why do we need to get involved?<br />
  4. 4. What is web 2.0?<br />
  5. 5. Where to start<br />Quick poll: <br />Does your work block access to social media?<br />Facebook<br />Youtube<br />Twitter<br />Ning<br />Why? Does it work?<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9. 180 friends and fans<br />
  10. 10. Twitter<br />Twitter ye not(Nigel Brunsdon – Injecting Advice)<br />
  11. 11. Marketing<br />you need to engage them in dialogue. Don’t be a one-way information channel. Talk to your customers. Answer their questions and address their concerns. Bonus points if you can give your company a unique personality while doing that. Be funny, snarky, sweet, comforting—whatever best fits your brand image.<br />
  12. 12.
  13. 13.
  14. 14. Before<br />
  15. 15. Now<br />
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