Moderating social media conversations - DrugInfo seminar - Leveraging social media

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Ben Leong from Quiip examines the ways that good moderation practice can support the use of social media by health promoters and other organisations. Presentation from DrugInfo seminar: Leveraging social media. Melbourne, Australia, 16 July 2013

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Moderating social media conversations - DrugInfo seminar - Leveraging social media

  1. 1. COMMUNITIES WORKING WITH ONLINE Ben Leong
  2. 2. - Community Manager @ Quiip - SME & Government clients - PhD in progress via RMIT & Smart Services CRC - Over 10 years experience managing forum communities Email: benl@quiip.com.au | Twitter: @morsla ABOUT ME
  3. 3. NEW COMMUNITY CREATING A 1 2 EXISTING COMMUNITIES WORKING WITH TWO SCENARIOS
  4. 4. SURFAC E BENEATH THE •PLANNING •MODERATION •ASSESSMENT •EVALUATION
  5. 5. STRATEGY MATTERS! WHY? are you establishing a community WHO? are the members you want to attract HOW? will you achieve your objective and purpose WHERE ? will the communit y be located WHAT? do you want to achieve WHEN? does the group need to be activated
  6. 6. SCENARIO 1: CREATING A NEW COMMUNITY
  7. 7. COMMUNITY ? WHY BUILD A •LONG-TERM ASSET •CONTENT & CONTROL •BETTER ABILITY TO ENGAGE WITH MEMBERS •BETTER MODERATION FUNCTIONALITY •USER-GENERATED CONTENT •CUSTOMER SUPPORT
  8. 8. WHEEL? ARE YOU REINVENTING THE
  9. 9. GHOST TOWN DON’T BUILD A •CREATE A CULTURE •SET THE TONE •CREATE A WELCOMING SPACE
  10. 10. PITFALLS WATCH FOR COMMON •TOO MANY CHANNELS •GROWING PAINS •HIJACKED DISCUSSIONS •MODERATION ISSUES
  11. 11. SCENARIO 2: WORKING WITH EXISTING COMMUNITIES
  12. 12. COMMUNITIES ? WHY WORK WITH EXISTING •AVOID WASTED EFFORT •FIND AND ACCESS EXISTING RESOURCES •GRASSROOTS ENGAGEMENT
  13. 13. EVERYBODY? WHERE IS •UNDERSTAND YOUR TARGET AUDIENCE •FIND RELEVANT COMMUNITIES •LOOK FOR SIMILAR PLACES
  14. 14. HEARD MAKE YOURSELF •RELEVANT CONTENT •PRESENTED IN THE RIGHT PLACES •TO THE RIGHT PEOPLE
  15. 15. MINIMISE BACKLAS H•OBSERVE BEFORE JUMPING IN •UNDERSTAND LOCAL CONTEXT •ADD VALUE
  16. 16. START SMALL GROW ORGANICALLY ADD COMPLEXITY AS NEEDED REVIEW AND ADAPT YOUR PLANS KEEP IT SIMPLE BE STRATEGIC 6 COMMUNITY MANAGEMENT TIPS
  17. 17. THANK YOU & GOOD LUCK!
  18. 18. QUIIP.COM.AU | @QUIIP SWARMCONFERENCE.COM.AU | @SWARMCONF
  19. 19. IMAGE CREDITS The following images were sourced from Flickr, and are used here under a Creative Commons 2.0 licence •SLIDES 1 & 11: http://www.flickr.com/photos/jamescridland/613445810/sizes/l/in/photostream/ •SLIDE 4: http://www.flickr.com/photos/horiavarlan/5124249670/sizes/l/in/photostream/ •SLIDE 6: http://www.flickr.com/photos/myboogers/5625827126/sizes/l/in/photostream/ •SLIDE 8: http://www.flickr.com/photos/noshit-mag/4605220117/sizes/o/in/photostream/ •SLIDE 9: http://www.flickr.com/photos/amylovesyah/4434437966/sizes/l/in/photostream/ •SLIDE 10: http://www.flickr.com/photos/komponisto/1250485784/sizes/l/in/photostream/ •SLIDE 12: http://www.flickr.com/photos/dcoetzee/8444406962/sizes/l/in/photostream/ •SLIDE 14: http://www.flickr.com/photos/fulbert05/2403344636/sizes/l/in/photostream/ •SLIDE 17: http://www.flickr.com/photos/15132846@N00/8197868606/sizes/l/in/photostream/

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