Moderating social media conversations - DrugInfo seminar - Leveraging social media

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Ben Leong from Quiip examines the ways that good moderation practice can support the use of social media by health promoters and other organisations. Presentation from DrugInfo seminar: Leveraging …

Ben Leong from Quiip examines the ways that good moderation practice can support the use of social media by health promoters and other organisations. Presentation from DrugInfo seminar: Leveraging social media. Melbourne, Australia, 16 July 2013

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  • 1. COMMUNITIES WORKING WITH ONLINE Ben Leong
  • 2. - Community Manager @ Quiip - SME & Government clients - PhD in progress via RMIT & Smart Services CRC - Over 10 years experience managing forum communities Email: benl@quiip.com.au | Twitter: @morsla ABOUT ME
  • 3. NEW COMMUNITY CREATING A 1 2 EXISTING COMMUNITIES WORKING WITH TWO SCENARIOS
  • 4. SURFAC E BENEATH THE •PLANNING •MODERATION •ASSESSMENT •EVALUATION
  • 5. STRATEGY MATTERS! WHY? are you establishing a community WHO? are the members you want to attract HOW? will you achieve your objective and purpose WHERE ? will the communit y be located WHAT? do you want to achieve WHEN? does the group need to be activated
  • 6. SCENARIO 1: CREATING A NEW COMMUNITY
  • 7. COMMUNITY ? WHY BUILD A •LONG-TERM ASSET •CONTENT & CONTROL •BETTER ABILITY TO ENGAGE WITH MEMBERS •BETTER MODERATION FUNCTIONALITY •USER-GENERATED CONTENT •CUSTOMER SUPPORT
  • 8. WHEEL? ARE YOU REINVENTING THE
  • 9. GHOST TOWN DON’T BUILD A •CREATE A CULTURE •SET THE TONE •CREATE A WELCOMING SPACE
  • 10. PITFALLS WATCH FOR COMMON •TOO MANY CHANNELS •GROWING PAINS •HIJACKED DISCUSSIONS •MODERATION ISSUES
  • 11. SCENARIO 2: WORKING WITH EXISTING COMMUNITIES
  • 12. COMMUNITIES ? WHY WORK WITH EXISTING •AVOID WASTED EFFORT •FIND AND ACCESS EXISTING RESOURCES •GRASSROOTS ENGAGEMENT
  • 13. EVERYBODY? WHERE IS •UNDERSTAND YOUR TARGET AUDIENCE •FIND RELEVANT COMMUNITIES •LOOK FOR SIMILAR PLACES
  • 14. HEARD MAKE YOURSELF •RELEVANT CONTENT •PRESENTED IN THE RIGHT PLACES •TO THE RIGHT PEOPLE
  • 15. MINIMISE BACKLAS H•OBSERVE BEFORE JUMPING IN •UNDERSTAND LOCAL CONTEXT •ADD VALUE
  • 16. START SMALL GROW ORGANICALLY ADD COMPLEXITY AS NEEDED REVIEW AND ADAPT YOUR PLANS KEEP IT SIMPLE BE STRATEGIC 6 COMMUNITY MANAGEMENT TIPS
  • 17. THANK YOU & GOOD LUCK!
  • 18. QUIIP.COM.AU | @QUIIP SWARMCONFERENCE.COM.AU | @SWARMCONF
  • 19. IMAGE CREDITS The following images were sourced from Flickr, and are used here under a Creative Commons 2.0 licence •SLIDES 1 & 11: http://www.flickr.com/photos/jamescridland/613445810/sizes/l/in/photostream/ •SLIDE 4: http://www.flickr.com/photos/horiavarlan/5124249670/sizes/l/in/photostream/ •SLIDE 6: http://www.flickr.com/photos/myboogers/5625827126/sizes/l/in/photostream/ •SLIDE 8: http://www.flickr.com/photos/noshit-mag/4605220117/sizes/o/in/photostream/ •SLIDE 9: http://www.flickr.com/photos/amylovesyah/4434437966/sizes/l/in/photostream/ •SLIDE 10: http://www.flickr.com/photos/komponisto/1250485784/sizes/l/in/photostream/ •SLIDE 12: http://www.flickr.com/photos/dcoetzee/8444406962/sizes/l/in/photostream/ •SLIDE 14: http://www.flickr.com/photos/fulbert05/2403344636/sizes/l/in/photostream/ •SLIDE 17: http://www.flickr.com/photos/15132846@N00/8197868606/sizes/l/in/photostream/