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Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
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Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
Turfcats Sponsorship Pp 1 09
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Turfcats Sponsorship Pp 1 09

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Advertising Opportunties With The Austin Turfcats

Advertising Opportunties With The Austin Turfcats

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  • 1. Austin's Fastest Game On Turf Austin Turfcats Professional Football In Central Texas 2009
  • 2. Dear Central Texas Business Leader: Announcing the Austin Turfcats of the Southern Indoor Football League! Excitement! Thrilling! It’s the ultimate family destination for Spring 2009! Be an integral part of the most talked about “happening” this new year! The Southern Indoor Football League comes to Austin this Spring, 2009. Our affordable family entertainment is THE answer to getting your corporate message across in these tough economic times. Generating increased sales for your team while our team plays America’s number one sport to the cheers of thousands of fans, up close and personal with indoor football! Teams from across Texas and Louisiana will come to Austin’s Travis County Expo Center from mid-April through the end of July. With the excitement of professional football on the field, fans and their families will also be engaged and involved in our dynamic fan zone areas complete with interactive games, cheerleader and player autograph appearances, mascot photos, contests with great prizes, and much, much more! Your partnership with us will bring your company mass impact visibility and increased value as you reach directly the thousands of attentive families each week. Opportunities exist to also be involved in our teams youth mentoring programs throughout the Austin-San Antonio corridor as well as other civic endeavors. Join us in 2009! As the dreary winter months end, and the freshness of Spring makes people feel renewed, energetic, and ready to tackle the world again---let YOUR message be a part of America’s number one sport with your own professional team---The Austin Turfcats !!!! Sincerely, J. Ronald Oswalt Vice-President/General Manager
  • 3.
    • Introduction
    • Objective
    • Product
    • History
    • Facility
    • Indoor Football
    • Affordability
    • Fan Base
    • Community
    • Attraction
    • Why Invest
    • Conclusion
    • Team Map
    • Sponsorships -
    • Opportunities
    REAL CLOSE! REAL FUN! REAL FOOTBALL! TABLE OF CONTENTS TRUE FANS!
  • 4.
    • The Austin Turfcats Professional Football organization is delighted to submit a proposal to your company to participate as a corporate partner.
    • A partnership with our organization will provide the opportunity to help create a long term relationship with a premiere product representing the City of Austin and central Texas as its only Professional Football Team.
    • You can expect tremendous benefits from the extensive local, regional and national exposure and marketing opportunity that accompany an alignment with professional football.
    • The excitement begins when the Turfcats kick off the 2009
    • Professional Indoor Football season in April.
    FOCUS! TEAM WORK! THE AUSTIN TURFCATS INTRODUCTION Professional Indoor / Arena Football
  • 5. Austin Turfcats OBJECTIVES:
    • To provide an invaluable presentation to diverse audience from both a marketing and public relations experience
    • To incorporate an effective and seamless strategy that parallels your current P. R. marketing and advertising plans
    • To provide hospitality and entertainment events for your clients, customers and employees
    • To create positive image for your company in the community as well as regional and national areas
    • To position the Turfcats as a major force and component in all community relations
    Professional Indoor / Arena Football
  • 6. OUTSTANDING PRODUCT Professional Indoor / Arena Football
  • 7. Sports Marketing is SMART Marketing. Companies pay huge sums to advertise at sporting events and in sports broadcasts. Research has shown that indoor football fans are MORE loyal than NASCAR, MLB, NFL, and NBA fans! Fans feel an affinity with their favorite teams AND with the sponsors most closely associated with their teams.   Below is just a sample of the opportunities your company can benefit from sponsoring and supporting the Turfcats. For further information, please contact Ronald Oswalt at 866-969-8228 (TCAT)   SPORTS MARKETING Professional Indoor / Arena Football
  • 8. THE AUSTIN TURFCATS FACILITY The Austin Turfcats are a professional indoor football team and a charter member of the Southern Indoor Football League set to begin play for the SIFL's inaugural 2009 season. Based in Texas' capital city of Austin, the Turfcats will play their home games at the Luedecke Arena at the Travis County Exposition Center. The team's Vice President/General Manager will be Ronald Oswalt, he has previously worked with the Katy/Texas Copperheads of the NIFL and af2 and the Beaumont Drillers of the APFL. Professional Indoor / Arena Football
  • 9. The Arena Football League (AFL) has been showcasing its unique and exciting brand of fan-friendly football for 22 years. Professional Indoor Football began in 1998 giving small to medium markets the same opportunity to enjoy this truly exciting most fan-friendly game in the world. In the last 10 years the growing popularity of Indoor Football has allowed the game to spread to over 30 states and produced nearly 10 different professional indoor football leagues. These professional indoor football leagues have produced hundreds of players who have move on to play in the AFL, NFL, NFL Europe and the Canadian League. Southern Indoor Football League schedules include five months of play spanning from April through August with playoffs and the Indoor Bowl following in the post season. PROFESSIONAL INDOOR / ARENA FOOTBALL Professional Indoor / Arena Football
  • 10. Average Ticket Prices : Indoor Football’s Affordable Access $72.20 $48.83 $49.66 $25.43 $4.00 – 10.00 Professional Indoor / Arena Football * Source – teammarketing.com - 2008
  • 11. Professional Indoor Football is one of the most fan-friendly sports in the world. One of it’s most attractive attributes is the fast pace at which it is played. With its high scores, up close sight lines, constant action and excitement, it has attracted a new generation of fans worldwide that have embraced these components. PERSONALITY – casual, young, rock ‘n roll ATTRIBUTES – affordable, accessible, up-close PRODUCT – padded walls, balls in stands, quick scores EMOTIONAL – fun, exciting, entertaining PLAYERS – hometown athletes, development, opportunity FAN BASE Professional Indoor / Arena Football
  • 12. COMMUNITY INVOLVEMENT Professional Indoor / Arena Football
  • 13. ATTRACTION ~ Television ~ Radio network ~ Coaches Show ~ Customized programs ~ Flexible corporate packages ~ Target your market ~ Quality and commitment ownership Plus… ~ Growing young male and female demographics ~Dynamic and loyal fan base ~ Ten years of growth ~ Attendance gradual increase ~ Fastest growing league for families ~ Real Fun, Real Close, Real Speed Professional Indoor / Arena Football
  • 14.
    • Why Invest in Professional Indoor Football ?
    • The FASTEST growing league,
    • family attendance, teams, viewers, value
    • Major and secondary markets
    • Growing young demographic – increasing affluence
    • Quality and committed ownership
    • 10 years of stable growth at indoor football level
    Professional Indoor / Arena Football
  • 15. Along with the positive slant that is provided by the sponsorship, the payoff to your company will be the numerous brand impressions on a local, regional and national level. Recent research has examined the value of sponsorship packages with the features comparable to those offered herein. Results indicate that the return on sponsorship investments of this nature is generally double the return as compared to standard advertising. In part, the success of these sponsorships is due to the flexibility of each proposal that can be tailored to meet the exact needs and nature of your individual company. The Austin Turfcats organization will strive to customize a package toward your marketing philosophy. CONCLUSION Professional Indoor / Arena Football
  • 16. SPONSORSHIP OPPORTUNITIES DASHER BOARDS DASHER BOARDS TOP END ZONE BANNERS FIELD LOGOS BANNERS Professional Indoor / Arena Football
  • 17. GIVE AWAY NIGHTS FOOTBALL TOSS! T-SHIRT TOSS! RALLY TOWEL TOSS! Professional Indoor / Arena Football
  • 18. CORPORATE LOGOS JERSEY PATCH BLIMP INFLATABLE HELMET HELMET LOGOS Professional Indoor / Arena Football
  • 19. TURFCATS TAILGATE What a great way to market your brand to hundreds of Season Ticket holders, and thousands of diehard Austin Turfcats fans. Your company will receive two 3X5 full color banners, one to hang outside during the tailgating event, plus one that will be hung in the arena and stay up for the entire season. Your company will also receive 2 PA announcements in the arena during the game. Your company will also be listed as an official sponsor of the Austin Turfcats in our Game Day program and on our website at www.turfcats.com $1000 per Game Professional Indoor / Arena Football
  • 20. GAME DAY 2009 Professional Indoor / Arena Football
  • 21. Dasher Board Opportunities Dasher Boards $3,000 each/$5000 a pair Your company will receive one (1) 4X8 field level Dasher Board in the Arena during the 2009 season at all Austin Turfcats home games. Dasher Board Advertising, which is imprinted on the sidewalls of the playing surface itself, offers powerful exposure at the Tu rfcats home games sending a message to the in-arena crowd that your company is a big-time player in the community. Additionally, Dasher Board signage may also be captured on national TV coverage, local news broadcasts and in background photography of newspapers and magazines. Professional Indoor / Arena Football
  • 22. Field Logo Advertising Field Logos $5,000 Your company will receive one (1) in-field logo in the Arena during the 2009 season at all Austin Turfcats home games. There is nothing hotter than your company logo bold and bright on the actual playing surface! Not to be missed by a single fan or news camera all season, there is nothing that solidifies your business as a major player in the community and at the Turfcat games than a field logo! Professional Indoor / Arena Football
  • 23. Arena Banner Advertising Coliseum Banners $1,500 Your company will receive one (1) 4’ x 6’ banner in the Arena during the 2009 season at all Austin Turfcats home games. Coliseum Banners, which are hung in prominent areas around the arena, are a great way to advertise during the Turfcat home games. Turfcats Football ! Professional Indoor / Arena Football
  • 24. Print Opportunities Game Program Advertising $150 - $1,500 Your company will receive a full-page program advertisement in the Turfcats souvenir program during the 2009 season. The Turfcats souvenir program is a reference source for both fans and members of the press for team and player information. This attractive publication always becomes an instant collector’s item that is consistently referred back to by even the most casual of fans. Game Program Insert $1,000 The best print advertising available in our venue, your insert will be stuffed right into the centerfold of our special souvenir game program every night! Placed where fans continually look for updated player and statistical information, your flyer can be updated as often as every game to make certain that our fans know exactly what is going on with your business, as well as when, and where it’s happening! Company Name will produce and provide all flyers to be inserted a minimum of 48 hours prior to each game. Professional Indoor / Arena Football
  • 25. Program Advertising Program Ads Color Inside front cover $ 1500.00 Inside back cover $ 1000.00 Outside back cover $ 1500.00 Full page $ 750.00 Half page $ 500.00 Quarter page $ 350.00 One eighth page $ 250.00 Business Card Size $ 150.00 Professional Indoor / Arena Football
  • 26. Ticket Backs Ticket Backs $1000 each All season ticket holders will receive a booklet of tickets (projected 2,000) As a sponsor you may offer coupon opportunities to these 2,000 fans Perfect for driving football fans to your location Limited to seven sponsors Perfect for post game promotions Austin Turfcats Professional Indoor / Arena Football
  • 27. Promotional Opportunities Promotional Theme Night $5,000 Your company will be the official host of a Austin Turfcats game during the 2009 season! A special promotion will be planned on a date to be agreed upon for your promotion. This event will include Company Name listed as the participating game day sponsor in all radio and print advertising promoting the game! Additionally, your name will be flooded over the public address system all night long, special in-arena promotions will be designed to promote Company Name, and your selected company executive will be recognized as he/she flips the ceremonial, “Coin Toss” before thousands of attentive fans! Company Name assumes all expenses related to any promotional give a ways or professional acts booked for this event. Professional Indoor / Arena Football
  • 28. Promotional Opportunities Public Address Announcements $1,000 Your company will receive (4) Public Address Announcements at every Turfcats home game during the 2009 season. Public Address Announcements are an easy way to consistently send a message to a targeted audience. Easily customizable, P.A. announcement content can be altered every game to keep your message fresh, promote new offers, etc. Professional Indoor / Arena Football
  • 29. Promotional Opportunities In Arena Table – Information Distribution Your company will have the ability to host a table each night at every Austin Turfcats home game in the concourse to promote and demonstrate products and service, hand out literature and more! No fan will enter the arena and miss this display! If representatives are not available, then the Turfcats will display your information at the fan assistance center (additional fee for staff) and even hand out materials at the door. $2000 or $350 a game Free phone Professional Indoor / Arena Football
  • 30. Promotional Opportunities Player Appearance $500 Your company will be given the opportunity to use a minimum of three (3) players in addition to the team’s mascot and even some dance team members at one of your special events! Grand openings, special sales events and more, you will have the professional football players to drive traffic, mingle with your customers and sign autographs. The team will promote each of these events in the arena prior to the games. Both parties will agree upon these dates. Professional Indoor / Arena Football
  • 31. Sponsorship Opportunities Ball Sponsorship $5,000 This is an exclusive sponsorship opportunity. Picture your company’s logo on every official Austin Turfcats game ball. These game balls are use at all games, home and away. Every game ball that goes into the stands is the fans to keep! There’s no better way to show your company is a major player in the Austin area and a proud sponsor of the new Turfcats Professional Football Team! Fans keep an average of 40 footballs a game! Professional Indoor / Arena Football SOLD OUT
  • 32. Sponsorship Opportunities Helmet Logo $5,000 Exclusive sponsorship opportunity Logo on every player helmet; home & away Visible at every game across the country Perfect for National & Local TV coverage Visible in newspaper highlights Will appear in programs Each logo is approximately 3” X 4” Professional Indoor / Arena Football
  • 33. Sponsorship Opportunities Game Jersey Patch $8,000 Exclusive sponsorship opportunity Logo on every player jersey; home & away Visible at every game across the country Perfect for National & Local TV coverage Visible in newspaper highlights Will appear in programs Each logo is approximately 4” X 5” Professional Indoor / Arena Football
  • 34. Sponsorship Opportunities Inflatable Helmet & Intro $10,000 At every home game, before the starting line-up is introduced, fans will be dazzled by a pre-game light show & all the players and coaches will enter the field through the huge inflatable helmet. Exclusive sponsorship opportunity. Your business promoted as the sponsor of this ceremony. Your logo will appear on this inflatable helmet. Visible at every home game. Perfect for National & Local TV coverage. Visible in newspaper highlights. Will appear in programs. Professional Indoor / Arena Football
  • 35. Sponsorship Opportunities Blimp Sponsorship $8,000 Exclusive Category One of the most exciting opportunities with tremendous recall by fans Great tie-in for on field promotions Will fly during both intermissions and your business will be recognized as it enters Blimp will drop coupons, and promotional messages Operator included Your logo will appear on this Blimp. Visible at every home game. Perfect for National & Local TV coverage. Will appear in programs. Professional Indoor / Arena Football
  • 36. Sponsorship Opportunities Keep Austin Green T-shirt Toss $4000 At every home game (6) during half time, the cheerleaders and mascot will toss 25 t-shirts into the crowd. Your logo will appear on each t-shirts. Our announcer will stir up the crowd just before they bring out the cheerleaders and mascot. This is truly a tremendous crowd pleaser. Professional Indoor / Arena Football
  • 37. Sponsorship Opportunities Rally Towel Night $3500 Football fans love to rally behind their team and there’s no better way to cheer on your Austin Turfcats than with a rally towel with your logo on it . Your logo will appear on every rally towel showing your support of the team! Minimum 2,000 towels will handed out during a game of your choice. Professional Indoor / Arena Football
  • 38. Sponsorship Opportunities Magnetic Schedule Night $3000 Title sponsorship of 2000 magnetic schedules Austin Turfcats fans will receive their magnetic schedules on opening night. A great way to keep your name in front of thousands of football fans all season long at work and at home Professional Indoor / Arena Football
  • 39. Sponsorship Opportunities Pocket Schedules $1500 /panel Limited to four panels Your logo will appear on all 20,000 pocket schedules These schedules will be distributed throughout Austin and surrounding areas. Category exclusive Each sponsor will be mentioned periodically during our radio broadcast or podcast. Professional Indoor / Arena Football
  • 40. Sponsorship Opportunities Poster Schedule $3000 At a home game of your choice, the first 2,000 fans will receive a poster of the Austin Turfcats players & cheerleaders with the team schedule and your logo. The Turfcats players & cheerleaders will be on hand after the game to autograph these posters. This giveaway will be promoted in the arena on opening night, on radio, and in the program INDOOR FOOTBALL PLAYERS ! Professional Indoor / Arena Football
  • 41. Sponsorship Opportunities Football Toss $3000 At every Austin Turfcats home game (6) during half time, media timeouts, and between quarters the cheerleaders will toss these mini-footballs into the crowd. (at least 100 per game) Your logo will appear on each mini-football. Our announcer will stir up the crowd just before they bring out the cheerleaders. This is truly a tremendous crowd pleaser. Professional Indoor / Arena Football
  • 42. Sponsorship Opportunities 50 is Your Lucky Number $2000 When the Austin Turfcats score fifty or more points in any home game, your company and the Turfcats will treat all fans to one prize of your choice! The fans will start chanting your companies name when prompted by our announcer as the score closes in on the fifty! Fans can redeem this prize the next day with their ticket stub. Professional Indoor / Arena Football
  • 43. Sponsorship Opportunities Team Photo Night $3000 Team photos with your logo at the bottom will be handed out to all the fans at a home game of your choice. Team photo night will be promoted in all 20,000 pocket schedules as well. Perfect for autograph sessions at your location or after the game! Professional Indoor / Arena Football
  • 44. Sponsorship Opportunities Dance for Your Dinner $3000 plus certificates During the second period of every home game, we will invite fans to stand up and “Dance for their dinner”. We’ll play some upbeat music and spotlight one lucky dancer. (the crazier the better!) Our lucky winner will enjoy dinner for two at your restaurant As the sponsor, your business will be promoted in the program and over the PA throughout the entire season! Professional Indoor / Arena Football
  • 45. Sponsorship Opportunities Best Seat in the House $2500 At every home game, one lucky couple will be invited to upgrade their seats and enjoy the game from your recliners. These VIP seats will be positioned right up front next to the boards! Our guests will be treated to snacks and beverages the moment they’re upgraded. Professional Indoor / Arena Football
  • 46. Sponsorship Opportunities Guest Services $2000 Welcome all Austin Turfcats fans to every home game. Your Logo will appear on top of our Guest Services booth. Your business will be promoted each time we refer to our Guest Services booth for give-aways, promotions and other information. Your Logo Your Logo Your Logo Guest Services Professional Indoor / Arena Football
  • 47. Sponsorship Opportunities The Move of the Game $2500 At every home game your company will sponsor the “Move of the Game” Two lucky football fans will have their seats upgraded to Club House , our premium seats. This promotion will be announced over the PA prior to the promotion as well as in the program. The your company “Move of the Game” will become something our fans will want to win. In addition, your company may add positioning statements when the promotion is announced. Professional Indoor / Arena Football
  • 48. Sponsorship Opportunities
    • Premium Give-Aways $500 per game
    • Your Companies own give-aways.
    • Koozies
    • T-shirts
    • Caps
    • Anything you can dream up!
    • The Austin Turfcats, or your company can distribute them during the game.
    AUSTIN TURFCATS
  • 49. MVP of the Game and Year $1500 At the end of each game, your company will be mentioned as the sponsor of the MVP of the Game, the Player who has stood out as the most outstanding during the game. This award will be mentioned on radio/podcast as well as in the arena and in the program. Official end of season award will also be given out at the last home game. Professional Indoor / Arena Football
  • 50. Corporate Partnership Packages
    • ULTIMATE - Value $50,000 (2 Available)
      • End-zone Logos (2)
      • End-zone Dasher Board Advertising (1)
      • Coliseum Banner Advertising (4)
      • PA Announcements (8) 2 per quarter
      • Luxury Box (12 seats)
      • Promotional Theme Night & Half-Time
      • Program Ad (Full Page)
      • Website Advertisement-Main Page Sponsor
      • General Admission tickets (50 per game)
    Cost $30,000 Professional Indoor / Arena Football
  • 51. Corporate Partnership Packages
    • PLATINUM – Value $30,000 (6 Available)
      • - In-Field Logo (1)
      • - Dasher Board Advertising (2)
      • - Coliseum Banner Advertising (2)
      • - PA Announcements (4) 1 per quarter
      • - Luxury Box (12 Seats)
      • - Promotional Theme Night & Half-Time
      • - Program Ad (Full Page)
      • - Website Advertisement-Main Page Sponsor
      • - General Admission tickets (30 per game)
    Cost $20,000 Professional Indoor / Arena Football
  • 52. Corporate Partnership Packages
    • GOLD- Value $20,000
      • - Dasher Board Advertising (2)
      • - Coliseum Banner Advertising (2)
      • - PA Announcements (4)
      • - Luxury Box (12 seats)
      • - Program Ad (Full Page)
      • - Website Advertisement-Main Page Sponsor
      • - General Admission tickets (20 per game)
    Cost $10,000 Professional Indoor / Arena Football
  • 53. Corporate Partnership Packages
    • SILVER - Value $10,000
      • - Dasher Board Advertising (1)
      • - Coliseum Banner Advertising (2)
      • - Program Ad (1/2 Page)
      • - Website Advertisement-Main Page Sponsor
      • - Season Tickets (10 field level)
    Cost $5,000 Professional Indoor / Arena Football
  • 54. AUSTIN TURFCATS Turfcats.com JOIN OUR SIFL TEAM TODAY

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