What is virality? In terms of Facebook, virality is defined as:“The percentage of people who have created a story fromyour page post out of the total number of unique peoplewho have seen it.” No, not this type of virus. ;)
Our virality successes July 18, 2012 – The library posted a reminder to patrons about the adult summer reading program coming to a close at the end of July with a picture of the lemonade stand. Virality = 21.95% October 1, 2012 – The library posted a funny picture/Internet meme about being at the end of a book and not being ready to say goodbye to the characters. Virality = 16.86% August 30, 2012 – The library posted an announcement/picture about Food for Fines starting up again. Virality = 16.46%
How can you get involved? Generate Facebook posts on the library’s page that appeal to a wide variety of our “fans” or “likes”. We always will have content about library events, holidays, and national library related weeks and activities. However, outside of the expected content, we also need the occasional humor to mix things up in our library’s Facebook posts. This is where memes come into play.
Memes Dictionary.com defines a meme as:“A cultural item that is transmitted by repetition in a manner analogous tothe biological transmission of genes.” PC Magazine defines an Internet meme as:“An image, video, story or joke that is voluntarily passed from one Internetuser to another via e-mail, blogs and social networking sites. Considered aform of art, Internet memes are created to promote individuals, groups,movies, art, music and products, as well as to perpetrate a hoax or just befunny. They can disappear in days or last for years.” Internet memes, in particular, are extremely popular in the social media/online community. These can help the library improve its reach and virality on Facebook.
Internet meme examples We want these to be library-related, such as these examples, but not offensive: Both of these are from http://www.someecards.com. Meme Generator http://memegenerator.net/ is another good website to get some meme ideas.
Submit your own Internet memes Due to copyright restrictions, we cannot use the pictures from the prior websites mentioned. Choose pictures from the free stock photo websites that Margaret has shared with all of us. Submit a Facebook contribution form on Lint that includes the picture you selected and the text that you would like to place on it. You may see your Internet meme appear on the library’s Facebook page, and help us increase our virality in the process!