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EricPeterson
SERVING AUSTIN FAMILIES SINCE 2003

Preparing for a Successful Home Sale
Welcome,
I realize that you have a choice when hiring an agent to help
you sell your home and truly appreciate the opportu...
About Eric
Austin Real Estate Broker Eric Peterson sees trust as the cornerstone
of both his business and his personal rel...
Testimonials
Early on we sat down with Eric to talk about our
options. We were a little lost because the market
was a litt...
Testimonials
Thank you so much for all your
hard work. It was very comforting
to know there was someone we
trusted to help...
How Homes Sell
UNDERSTANDING HOW BUYERS EVALUATE HOMES

The marketing I will do to promote your home has only
one purpose ...
Price
PRICING YOUR HOME FOR A SUCCESSFUL SALE

Factors that Influence Market Value
•Supply & Demand
•Economic Conditions
•...
Pricing Misconceptions
It is very important to price your property at competitive market value when we finalize the listin...
Pricing Misconceptions
Pricing your property competitively will generate the most activity from agents and buyers.
Pricing...
Condition
PREPARING YOUR HOME FOR A SUCCESSFUL SALE

With the typical agent, you only discover potential deal-killing
repa...
Condition
HOME STAGING

“The advice we were given to get our
house ready to sell was phenomenal.
We were given a list of i...
Marketing
MARKETING YOUR HOME FOR A SUCCESSFUL SALE

Your home is now priced accurately and looks great.
Let’s show it off...
Marketing
PROFESSIONAL PHOTOGRAPHY

After your home is staged, I will pay to have your
home photographed by a professional...
Marketing
HI-DEFINITION VIDEO

In addition to professional photography, I will create a
high-definition video of your home...
Marketing
INTERNET MARKETING

Your home will be prominently featured with a
showcase listing on Realtor.com, the top real ...
Marketing
INTERNET MARKETING

I will place your home on 500 of the world’s leading real
estate web sites for unmatched exp...
Marketing
INTERNET MARKETING

Your home will be featured on our Austin Home
Team and Keller Williams web site where it can...
Marketing

KELLER WILLIAMS REALTY
is the Largest Real Estate
Company in the United States
Marketing
A MARKET WITHIN A MARKET

Your home will not only be marketed through
universal channels such as the Internet, p...
Marketing
Marketing
INTERACTIVE MOBILE MARKETING

EricPeterson

I will create a custom mobile web site for your home that can be
acc...
Service
WHAT ELSE YOU CAN EXPECT FROM ME

In addition to the services we’ve covered, you can expect me to
provide the foll...
Thank You
Thank you for the privilege and opportunity to work with
you. As always, feel free to call me if you have any
qu...
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Pre-listing packet web

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Transcript of "Pre-listing packet web"

  1. 1. EricPeterson SERVING AUSTIN FAMILIES SINCE 2003 Preparing for a Successful Home Sale
  2. 2. Welcome, I realize that you have a choice when hiring an agent to help you sell your home and truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients. As your agent, there are several services you can expect me to provide, including: •Accurately pricing your home. •Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price. •Providing unmatched marketing including professional staging, photography, video and custom property web sites. •Securing a qualified buyer within your specific time frame. •Helping you avoid the two main reasons sales fall apart low lender’s appraisals and problems with the home inspection. Regardless of the price of your home, when you hire me as your Realtor, both you - and your home - will be prepared for a successful sale. Warm Regards, Eric Peterson Associate Broker Austin Home Team Keller Williams Realty
  3. 3. About Eric Austin Real Estate Broker Eric Peterson sees trust as the cornerstone of both his business and his personal relationships. As a result, many who started out as clients are now long-term friends who enjoy referring their friends and family to him. Those past clients know Eric can be relied upon to accurately supply the facts needed to make wise decisions; to offer warnings when they’re called for; to take the time to give complete explanations of the entire buying, selling, and borrowing processes; and to use his organizational skills to make sure no detail is overlooked. Eric’s goal is to provide his clients with the same information, advice, and assistance he would want when making a big decision for himself. Eric’s clients enjoy and appreciate his consistent communication, real estate expertise, and patience in making sure they understand every detail. These traits, combined with in-depth market knowledge, are also responsible for his status as an expert witness in probate cases when the court is overseeing the sale of property. Eric holds a Bachelor’s Degree in Marketing and Finance from San Antonio’s Trinity University, and he continues to further his education by earning real estate designations such as Senior Real Estate Specialist, Certified Negotiation Expert, and Certified Residential Specialist (CRS). CRS is a designation held by only 3% of all REALTORS®. When you want an Austin REALTOR® who will support your goals in a manner that earns your ongoing trust, choose Eric Peterson. You’ll soon know why his clients come back again and again.
  4. 4. Testimonials Early on we sat down with Eric to talk about our options. We were a little lost because the market was a little crazy. Eric gave us a lot of advise, walked us through our options, guiding us along the way. Eric was great with suggestions for staging our home to appeal to home buyers. He helped identify the items that would add value and just as important recommend we not do items that would be a waste of our money. When our home went on the market we had 3 offers for a price that was higher than we imagined we could get. If you are buying or selling a house based on our experience Eric is a terrific REALTOR, very patient, and he can guide you through the process to get you what you need. - Claudia and Glenn G We had a great business opportunity in Houston but I was undecided to take it or not. The main reason was because we had bought our home only 1 year before and we weren’t sure we could sell it without having to lose money. Eric made me feel comfortable that we would be able to sell our house. Less than a week after we listed our home we had a contract and we ended up getting more than we asked. It seemed like Eric made everything fall into place, he made it so easy. -Amanda and Freddy L
  5. 5. Testimonials Thank you so much for all your hard work. It was very comforting to know there was someone we trusted to help us through such an important time in our lives. We wish you all the happiness. - Denise and Jason A. This was my first time ever selling a property and Eric was very communicative with me, answered all my questions, I had a ton of them. He kept me calm throughout the whole process until it was sold. I always felt Eric had my best interests at heart. He had tons of referrals for me whenever I asked questions about needing a handyman, A/C company or electrician. Even at closing there was a fee I didn’t realize I wasn’t responsible for paying and he helped get that removed so it was a relief that Eric was there for me at the title company for closing to save me money. - Priscila O.
  6. 6. How Homes Sell UNDERSTANDING HOW BUYERS EVALUATE HOMES The marketing I will do to promote your home has only one purpose - to increase awareness among potential buyers leading to in-person showings. Once buyers reach your front door, the job of marketing is over. Your home must now compete with other homes in two areas; Features and Price. If your home has more features that appeal to buyers - or your home is priced lower than comparable homes - your home will stand out as the better value. Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price. To be effective, your home should stand out as one of the top two to three best values in your immediate market place.
  7. 7. Price PRICING YOUR HOME FOR A SUCCESSFUL SALE Factors that Influence Market Value •Supply & Demand •Economic Conditions •Asking & Selling Prices of Competing Homes •Your Home’s Condition •Buyer’s Perception of Your Home Pricing your home accurately is the most effective way to ensure a successful sale. Allow me to repeat that pricing your home accurately is the most effective way to ensure a successful sale. No amount of marketing can sell an overpriced home. Factors with Little or No Influence on Market Value Many sellers are tempted to list their home with the agent who quotes the highest price. •The Price the Seller Paid for the House •The Seller’s Expected Net Proceeds •The Amount Spent on Improvements Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market will set the price, or value, for your home.
  8. 8. Pricing Misconceptions It is very important to price your property at competitive market value when we finalize the listing agreement. The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision basp8 ed on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.
  9. 9. Pricing Misconceptions Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.
  10. 10. Condition PREPARING YOUR HOME FOR A SUCCESSFUL SALE With the typical agent, you only discover potential deal-killing repairs after you are already under contract - when the buyer hires a home inspector to scrutinize every aspect of your home. When you list - and close - your home with me, I’ll pay for a prelisting inspection by one of Atlanta’s most experienced, and respected, inspection firms. In a Maritz Research poll, 63% of buyers responded that they would pay more for a house that is movein ready. Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule. Having your house in move-in condition also helps you avoid delays to closing and demonstrates to buyers, agents and the buyer’s home inspector that your house has been very well maintained. We want buyers to focus on how they would live in your home - not what they would have to repair. Additionally, your house will stand out from the competition as a better value and command a higher price. I will also recommend trustworthy, professional contractors to address any repairs that are needed. The extent that these repairs are made will directly affect your listing price. You have the ability to command a higher asking price, and substantiate it, when your home is in top condition.
  11. 11. Condition HOME STAGING “The advice we were given to get our house ready to sell was phenomenal. We were given a list of important things to do in order to get the best price for our house. We did everything recommended and our house sold for higher than we imagined we could get.” -Claudia & Glenn G. Once we have had your home inspected and made the necessary repairs we will focus on presentation. You will only get one opportunity to make a positive first impression with potential buyers. Well staged homes look better, photograph better, show better and sell faster than non-staged homes. When you list - and close - your home with me, I will pay to have it staged by one of Austin’s most experienced professional stagers. Home staging is not decorating. Decorating appeals to the person living in the house; staging is positioning the home to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional connection to help buyers imagine living in the home. An AOL Money & Finance poll revealed that 87% of respondents said home presentation makes the difference in most sales. Also, while many agents overlook the presentation of your home and push for price reductions, the problems, whether perceived or real, still exist.
  12. 12. Marketing MARKETING YOUR HOME FOR A SUCCESSFUL SALE Your home is now priced accurately and looks great. Let’s show it off! The marketing of your home will reflect an established history of how buyers search for, and purchase, homes. •95% of buyers use the Internet during their home search. •85% of all home sales in Atlanta are co-brokered. This means there is a listing agent who represents you, the seller, and another agent who represents the buyer of your home. As a result, marketing to Realtors® is our most productive activity. •The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.
  13. 13. Marketing PROFESSIONAL PHOTOGRAPHY After your home is staged, I will pay to have your home photographed by a professional photographer. With 95% of buyers using the Internet to search for homes, professional photography is essential to any comprehensive marketing plan. More people will view your home online than will ever visit it personally. Getting, and holding, their attention online with professional photography is one way to increase the probability of an in-person showing. “Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.” The Wall Street Journal
  14. 14. Marketing HI-DEFINITION VIDEO In addition to professional photography, I will create a high-definition video of your home. A well-scripted, and produced, video gives potential buyers a feel for what living in the house could be like - long before they make a personal visit. Video enables us to “tell a story” about your home - why you loved living there - making an emotional connection for buyers. We are able to address the emotional needs for comfort, family, relaxation and more that photos alone cannot communicate. While many agents create “video” slide shows with the pictures of your home, I have made a significant investment in video cameras, lighting equipment, editing software and training from world-renowned videographers such as Philip Bloom. I think you’ll see the difference - I know your buyer will.
  15. 15. Marketing INTERNET MARKETING Your home will be prominently featured with a showcase listing on Realtor.com, the top real estate web site in the nation. Features of your showcase listing include: •Up to 25 oversized photos •High-definition video tour •Detailed descriptions of your home. •Interactive maps •Open house notices •Lead generation forms for potential buyers
  16. 16. Marketing INTERNET MARKETING I will place your home on 500 of the world’s leading real estate web sites for unmatched exposure. Here are just a few of the sites where your home will be found. . .
  17. 17. Marketing INTERNET MARKETING Your home will be featured on our Austin Home Team and Keller Williams web site where it can be seen by thousands of daily visitors. Your home is also directly accessible by more than 600 Leading Real Estate Companies of the World affiliates with offices across the country and around the world. Additionally, all open houses are promoted on our web site, increasing the exposure of your home.
  18. 18. Marketing KELLER WILLIAMS REALTY is the Largest Real Estate Company in the United States
  19. 19. Marketing A MARKET WITHIN A MARKET Your home will not only be marketed through universal channels such as the Internet, print advertising, the Multiple Listing Service and signage. I will also market internally to our highly collaborative Keller Williams sales force of more than 1,500 agents in the Austin area- each with their own connections that forms a rich source of prospects, buyers and referrals. This “market within a market” results in the most efficient transaction environment in Austin real estate. In fact, one out of every three transactions in the Austin area involves a Keller Williams agent.
  20. 20. Marketing
  21. 21. Marketing INTERACTIVE MOBILE MARKETING EricPeterson I will create a custom mobile web site for your home that can be accessed from any smart phone, replacing the need for paper flyers. There are numerous advantages for you; Potential buyers are able to immediately access a detailed description of your home, along with beautiful photos and video. We can also make useful documents available such as your Seller’s Disclosure, Inspection Report and more. Unlike paper flyers, I receive an immediate notification with the potential buyer’s cell phone number, allowing me to follow up while the prospective buyer is still in your neighborhood. With a paper flyer, we have to wait until they call us - if they ever do. This technology is the flyer box that is never empty. Nothing is more frustrating to potential buyers - and sellers - than an empty flyer box.
  22. 22. Service WHAT ELSE YOU CAN EXPECT FROM ME In addition to the services we’ve covered, you can expect me to provide the following: •Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off to other agents or assistants. I am present for every showing to ensure your home is presented properly and to gather valuable feedback. •Regular communications regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive. •Assistance negotiating offers and preparing contracts. •Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.
  23. 23. Thank You Thank you for the privilege and opportunity to work with you. As always, feel free to call me if you have any questions. I look forward to meeting with you and helping you achieve a successful sale. Eric Peterson Austin Home Team Keller Williams Realty 12515-8 Research Blvd, Ste 100 Austin, TX 78759 Direct: (512) 791-7473 eric@austinhometeam.com AustinHomeTeam.com
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