Miracle Content - Sprout Your Online Community in 2013

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Consistent, Persistent, and Engaging: The three principles of effective content marketing for your online project.

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Miracle Content - Sprout Your Online Community in 2013

  1. 1. CommunityBuilding 2013Consistent, Persistent, EngagingThoughts on your community in 2013Austin W. GunterAustin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  2. 2. INTRODUCTIONThis presentation is meant to provide lessons and examples for how togrow an online community using the most recent tools in Content andSocial Marketing. It’s essential to address your audience with the rightcontent before you get started.Some things before we start.Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  3. 3. Getting to KnowAustin Gunter•Texas, Expatriated to San Francisco•Community-builder from birth•Writer by DNA•Drinks too much Yerba Maté•Works for WP EngineAustin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  4. 4. SO WHAT THE HECK IS WITH ALLTHESE SOCIAL NETWORKS?(and why should you care?)Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  5. 5. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  6. 6. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  7. 7. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.comHOW MANY DO YOUREALLY NEED??
  8. 8. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.comALL THETHINGS!!!
  9. 9. THE SOCIAL COMMUNITYPROCESS (SIMPLIFIED)STEP 1Identify who yourideal communitymembers areSTEP 2Discover whatsocial networksthey hang out onSTEP 3Automate theprocess ofdelivering contentto them!Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  10. 10. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  11. 11. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  12. 12. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.comYouTubeTwitterRedditFacebookPinterest1 Billion Users200 Million Active43 Million1.06 Billion48.7 Million
  13. 13. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.comYOU ONLY HAVE SO MUCHTIME (SERIOUSLY)
  14. 14. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  15. 15. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  16. 16. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  17. 17. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.comNobody likes LuluLemon onFacebook until they’re sitting atthe computer, wearing yogapants....
  18. 18. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  19. 19. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com<a rel=”author” href...></a>SEO AUTHORSHIP
  20. 20. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  21. 21. Austin W. GunterContent + Community@austingunteremail: austin@wpengine.com
  22. 22. THANK YOUAustin W. GunterContent + Community@austingunteremail: austin@wpengine.com

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