Maximum Value IA: creating a larger impact on the business

Maximum Value Information Architecture Big IA is the way you do, not what you do. Austin Govella Information Architecture + Usability Comcast Interactive Media Philadelphia, PA Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

Thinking & Making http://thinkingandmaking.com/max-value-ia austin.govella@gmail.com Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

I’m a special, unique little snowﬂake… Just like you. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

Introduction Poke on the internet Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

Introduction Do laundry Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

Introduction Mama and baby Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

Introduction Hang out and have fun Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

Introduction What’s your next shot? Good pool players always know where they’re going. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

Introduction Who’s the author? What do they want to happen? What do they get out of it? Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

Introduction What’s the impact? Six strategies for creating a larger impact on the business. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

1. Rich interaction widgets Tools, not rules. Give people something useful they can use in other situations. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

2. Controlled vocabulary Mountains from molehills Change perspective to make things bigger. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

3. A/B testing (no) w ‘No’ is only part of ‘Now’. No only starts the conversation. See where the conversation takes you. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

4. Input matches output Plant seeds. Ideas blossom over time. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

5. Dina’s goals Find great minds. Think like them. Talk like them. Or, ﬁgure out why you don’t. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

6. GIS application Play new games. Change the rules. Change the outcomes. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

7. Campaign sitemap Ice the cake Always add one more layer Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

Questions? Comments? Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV

Maximum Value IA: creating a larger impact on the business

by Austin Govella on Mar 29, 2007

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