• Save

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Maximum Value IA: creating a larger impact on the business

on

  • 6,133 views

Big IA is the way you do, not what you do. Six tips for affecting your organization's strategy.

Big IA is the way you do, not what you do. Six tips for affecting your organization's strategy.

Statistics

Views

Total Views
6,133
Views on SlideShare
6,127
Embed Views
6

Actions

Likes
10
Downloads
0
Comments
1

3 Embeds 6

http://lanyrd.com 3
https://austin-govella-j8xi.squarespace.com 2
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Maximum Value IA: creating a larger impact on the business Maximum Value IA: creating a larger impact on the business Presentation Transcript

  • Maximum Value Information Architecture Big IA is the way you do, not what you do. Austin Govella Information Architecture + Usability Comcast Interactive Media Philadelphia, PA Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • Thinking & Making http://thinkingandmaking.com/max-value-ia austin.govella@gmail.com Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • I’m a special, unique little snowflake… Just like you. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • Introduction Poke on the internet Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • Introduction Do laundry Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • Introduction Mama and baby Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • Introduction Hang out and have fun Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • Introduction What’s your next shot? Good pool players always know where they’re going. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • Introduction Who’s the author? What do they want to happen? What do they get out of it? Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • Introduction What’s the impact? Six strategies for creating a larger impact on the business. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • 1. Rich interaction widgets Tools, not rules. Give people something useful they can use in other situations. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • 2. Controlled vocabulary Mountains from molehills Change perspective to make things bigger. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • 3. A/B testing (no) w ‘No’ is only part of ‘Now’. No only starts the conversation. See where the conversation takes you. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • 4. Input matches output Plant seeds. Ideas blossom over time. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • 5. Dina’s goals Find great minds. Think like them. Talk like them. Or, figure out why you don’t. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • 6. GIS application Play new games. Change the rules. Change the outcomes. Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • 7. Campaign sitemap Ice the cake Always add one more layer Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV
  • Questions? Comments? Maximum Value Information Architecture • Austin Govella • austin.govella@gmail.com IA Summit 2007 • March 22-27 • Las Vegas, NV