Maximum Value
Information Architecture

Big IA is the way you do,  not what you do. 

Austin Govella
Information Architect...
Thinking & Making

http: //thinkingandmaking. com/ max-value-ia
austin. gove| |a@gmail. com

Maximum Value Information Arc...
I'm a special,  unique little

snowflake.  .. 
Just like you. 

Maximum Value Information Architecture - Austin Govella - a...
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i_ Maximum Vaiue lnlormatioo Architecture - Austin Govelln;  niIstin. gove; Il. ->, grnal'. com
A Introduction

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What's your next shot? 

Good pool players always know where they're going. 

Maximum Value Information Architecture - Aus...
Introduction

Who's the author? 
What do they want to happen? 
What do they get out of it? 

a lnlormation Architecture - ...
Introduction

What's the impact? 

Six strategies for creating a larger impact on the
business. 

Maximum Value Informatio...
1. Rich interaction widgets

Tools,  not rules. 

Give people something useful
they can use in other
situations. 

Maximum...
..  Controlled vocabulary

 

Mountains from molehills

Change perspective to make things bigger. 

Maximum Value informat...
2*.  ‘. ‘:‘ (= adT‘Iiul

‘No’ is only part of ‘Now’. 

No only starts the conversation.  See where the
conversation takes ...
A 4. Input matches output

Plant seeds. 

Ideas blossom over time. 

 

Maximum Value Inlormation Architecture - Austin Go...
S.  Dina’s goals

Find great minds. 

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Talk like them. 
Or,  figure out why
you don't. 

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I Maximum Valu...
7. Campaign sitemap

« Ice the cake

Always add one
more layer

Maximum Value Information Architecture - Austin Govt. -Ila...
Questions? 

Comments? 

Maximum Value Inlovmation Architecture - Austin Govella - auslin. goveI| a>jAgrnai| .tom IA Summi...
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Maximum Value IA: creating a larger impact on the business

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Big IA is the way you do, not what you do. Six tips for affecting your organization's strategy.

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Maximum Value IA: creating a larger impact on the business

  1. 1. Maximum Value Information Architecture Big IA is the way you do, not what you do. Austin Govella Information Architecture + Usability Comcast Interactive Media Philadelphia, PA Maximum Value Information Architecture - Austin Gtrvella - austin.9oveI| a>1eqmail. (o¢n IA Summit 2007 - March 22727 - Ln Vegas. NV
  2. 2. Thinking & Making http: //thinkingandmaking. com/ max-value-ia austin. gove| |a@gmail. com Maximum Value Information Architecture - Austin Gtrvella - austin.9oveilai-: iqmail. corn IA Summit 2007 - March 2227 - Las Vegas. NV
  3. 3. I'm a special, unique little snowflake. .. Just like you. Maximum Value Information Architecture - Austin Govella - austin.9ovel| a»q'nai| .corn IA Summit 2007 - March 2127 - Las Vegas. NV
  4. 4. .oc! ucLion i_ Maximum Vaiue lnlormatioo Architecture - Austin Govelln; niIstin. gove; Il. ->, grnal'. com
  5. 5. A Introduction , _ : —_u _v ‘ V ' —- r’ , I — . / . . / ,-(7, ‘ V’. ‘ ~ 7, - '- v » « _, 1'" 5 ~ . . _~ / v : 9' ‘ - . '1 ' ‘ r r . n. I 0 V ‘. ‘ '4 l ‘ . ' / § In if! » " _‘ V v. ,_ r ' ‘ 3 7 . , .1. ‘ / . ‘ I’ I l, , '7‘ ‘Pi; ' ll? " '1’ 4 3-4. _ ‘, , : “ I ‘ i . ; -~_’1f—-'13’ ‘ 1 4» : * 4_, . M 3.3) Ii. » . ..". ,. v4 .17» , l m“ ‘ . l 3‘ x J‘ * 5 . - . ‘ ‘ '. -2‘ . s2 ‘ _ . _ — . ,. _ 1 - , >5 . ‘ 3.. , . . , ’ : - , . ' <. ' - 2/f - « . »' “J”. V ' - - _ . 1. . _ . / . I - I * I, I -, . be , , 4- t= _!"_': !"'“fl_51"_"U"'5:°'. !*. ::: "!£tll». .
  6. 6. ‘ S ‘ ‘ . ‘_ . ... ... .. _ fr lm/ m.lI. t~_. flm: _. -* ‘, w }/ . — r T _ '3'"-— ' 6 ~ - . ;-4 Vi ‘- v. / to 3 It I . . '~. . I31 7:" . -“x : _ '3. I - , __ : _ , ii _I i_' _ . “ 1; . ~ _ I I ,3: V 'L‘ ‘, Vx ‘ -4- " nu‘ _, :' ‘a ‘ . -I *- '/ ‘V " t— I - — , I. » v l ‘(y A "47 ’ ‘ 1 ‘ r ‘: x K ‘ —'V , }' V . ’ )3 , 3» . . .y 1- . _- _ ‘V. _. ‘ I I l -.7 1 ’ _ . - .1‘ ahe Information Archittgure -Austin Govella -£I_. stia, _Q9Jafl: tr: ‘gmal! .tom > IA Summit 2007 - March 2217 - Las Vegas. NV 1-}
  7. 7. F - , ‘ . _ ‘. V A‘ ‘if 3;: 0 I; ‘ . 3 so ‘ g MlXiITIjLh Value lnf$r£h. &§§; figGfln§? ;Hfda - austin.9ovel| ai_<'grrIai . com __ '1. 43-1» 1, . 3 , V - ‘ J"! .. ;<; ‘ if j jg. Ff? “ . ; . .'_‘ Pf " _ -- ; IA sumdr. ir§_: gg- Z i1§; ?P__i_lY. Ar»$fl9as. NV , ,. ‘A E ‘.4 .
  8. 8. What's your next shot? Good pool players always know where they're going. Maximum Value Information Architecture - Austin Govella - austin.9ovel| a»q'nai| .corn IA Summit 2007 - March 2127 - Las Vegas. NV
  9. 9. Introduction Who's the author? What do they want to happen? What do they get out of it? a lnlormation Architecture - Austin Govella - austin.9ovel| ais9gmai| .covn IA Summit 2007 - March 22 27 Las Vegas NV
  10. 10. Introduction What's the impact? Six strategies for creating a larger impact on the business. Maximum Value Information Architecture - Austin Govella - austin.9ovel| agq'rrai| .corn IA Summit 2007 - March 2127 - Las Vegas. NV
  11. 11. 1. Rich interaction widgets Tools, not rules. Give people something useful they can use in other situations. Maximum Value information Architecture - Austin Govella - auslingovellarigma IA Summit 2007 - March 22 27 - Las Vegas. NV
  12. 12. .. Controlled vocabulary Mountains from molehills Change perspective to make things bigger. Maximum Value information Architecture - Austin Govt-Ila - austin.9ow: l|a»q'nai| .com IA Summit 2007 - March 2127 - Las Vegas. NV
  13. 13. 2*. ‘. ‘:‘ (= adT‘Iiul ‘No’ is only part of ‘Now’. No only starts the conversation. See where the conversation takes you. Maximum Value Information Architecture - Austin GUVEIIB - austin.9ovcl| agq'nai| .com IA Summit 1007 - March 2127 - Las Vegas, NV
  14. 14. A 4. Input matches output Plant seeds. Ideas blossom over time. Maximum Value Inlormation Architecture - Austin Govt-Ila - austin.9ovel| a>_. grnai| .co1n IA fummit 2007 - March 2127 - Lns Vegas, NV
  15. 15. S. Dina’s goals Find great minds. 4 , » g . Talk like them. Or, figure out why you don't. IA Summit 2007 - March 2127 - Las Vegas. NV
  16. 16. . GIS applictioi .3 . ¢- . 4- —. u. 5'i:3:-t: 'g;3ii= ~IIr; gf_flr: ig_ut= III? ‘ '"I(~_IIlI'It=1’ - I Maximum Value Intormation Architecture - Austin Govella - austin. r]oveIIa»3g: nai'. com IA Summit 1007 - March 11 27 - L. )sVegas. NV Q
  17. 17. 7. Campaign sitemap « Ice the cake Always add one more layer Maximum Value Information Architecture - Austin Govt. -Ila - £! tJSllIt.9t1V¢lIi>_—g'TlIiI. (lNfI IA Summit 1007 - March 1117 - Lns Vegas. NV
  18. 18. Questions? Comments? Maximum Value Inlovmation Architecture - Austin Govella - auslin. goveI| a>jAgrnai| .tom IA Summit 1007 - March 12 17 - Las Vegas. NV

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