Why Personality Matters
The Untold Secret Of Marketing
In the Social Media Era
Rohit Bhargava
SVP, Strategy + Marketing, Ogilvy PR
Author, Personality Not Included
Austin AMA Lunch
March, 2009

What Is Personality?
Unique
Authentic
Talkable

Wait,
Aren’t You
Going To Talk
About
Blogs?

THE FIRST BIG QUESTION:
Why is today
different from
yesterday?

Yesterday …

Today …

Our Acronym Fever …
BtoC – BtoB – CtoC – EtoC

The
Explicable
Rise Of
Social
Media

Content creation is very easy.

Virtual trust trumps all.

“Social” media can be useful.

Customer service sucks.

The Gallery Of
Extremely
Bad Social
Media Advice

Illustration courtesy of Hugh Macleod of Gaping Void
“Getting a blog is the answer.”

Giving up control
Sharing “control”
“Give up control.”

“Don’t admit you’re marketing.”

“Don’t brand it.”

So …
How
Do You
Use Social
Media?

5 Ways To Use Social Media
(that actually work)

1. Learn to listen actively.

2. Find your accidental spokespeople.

3. Save money on advertising.

4. Use Real Time Communication

IMAGE REMOVED DUE TO LICENSING RESTRICTION
5. Engage instead of counting impressions.

A message from our sponsors:
Yes, we can help!
1. Blog: http://blog.ogilvypr.com
2. Email: rohit.bhargava@ogilvypr.com
Read our blog: Get the Book: Connect:
Username:
“rohitbhargava”
www.readpni.com

Are you ready
to see what
personality
could do for
your business?
Download An Exclusive Sample Chapter:
www.personalitynotincluded.com/excerpt