Social Media Optimization for Navigating Social Media’s Wild, Wild West

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At the Austin AMA and Business Wire event, Navigating Social Media’s Wild, Wild West: A Practical Guide for Communicators and Marketers, Giovanni Gallucci (a self proclaimed Social Media Ninja) answered how you optimize your social herd for Rodeo 2.0.

Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.

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Social Media Optimization for Navigating Social Media’s Wild, Wild West

  1. 1. social media ova i gauÌi optimization American Marketing Association Austin Chapter February 24, 2009 1 1
  2. 2. why are we here? how to effectively optimize social media for online marketing campaigns. design is a critical factor in social media marketing. big media is still consumed by the majority. social media = powerful & cost effective u = little or no direction for effective use. CONFIDENTIAL 2 2
  3. 3. some key points be excellent believe be awesome be fearless be scared be everywhere be first be real be the brand be a risk taker be careful be empathetic be valuable be helpful be open be honest be friendly be yourself don’t be a pr pro don’t be stupid be true to your dna CONFIDENTIAL 3 3
  4. 4. “What if we used only social media for promotion?” - the big pitch CONFIDENTIAL 4 4
  5. 5. a quick detour we need to talk about a few seo basics first... click thrus | humans backlinks | search engines anchor text | search engines CONFIDENTIAL 5 5
  6. 6. introducing viewzi to the world viewzi 101 CONFIDENTIAL 6 6
  7. 7. introducing viewzi to the world viewzi 101 CONFIDENTIAL 6 6
  8. 8. let’s see the goods a few brief case studies blogs > CBS twitter > cnn.com the groundswell > wired, ad age, etc... CONFIDENTIAL 7 7
  9. 9. blogs > cbs CONFIDENTIAL 8
  10. 10. blogs > cbs CONFIDENTIAL 8
  11. 11. twitter > cnn CONFIDENTIAL 9
  12. 12. groundswell > wired magazine, ad age, etc... CONFIDENTIAL 10
  13. 13. great - can you replicate it? CONFIDENTIAL 11
  14. 14. simply interactive | iamsecond.com CONFIDENTIAL 12
  15. 15. ijustine | att CONFIDENTIAL 13
  16. 16. ijustine | att CONFIDENTIAL 13
  17. 17. ijustine | att CONFIDENTIAL 13
  18. 18. ijustine | att CONFIDENTIAL 14
  19. 19. ijustine | att CONFIDENTIAL 14
  20. 20. ijustine | att 1000 over rnet - e inte - th ijustine CONFIDENTIAL 14
  21. 21. ijustine | xtrain.com full circle - traditional “tv” ad with a strong call to action. differences? inexpensive to produce, unlimited *free* distribution, greater reach, 8-12 seconds in length CONFIDENTIAL 15
  22. 22. ijustine | xtrain.com full circle - traditional “tv” ad with a strong call to action. differences? inexpensive to produce, unlimited *free* distribution, greater reach, 8-12 seconds in length CONFIDENTIAL 15
  23. 23. ijustine | xtrain.com full circle - traditional “tv” ad with a strong call to action. differences? inexpensive to produce, unlimited *free* distribution, greater reach, 8-12 seconds in length CONFIDENTIAL 15
  24. 24. whurley | bmc CONFIDENTIAL 16
  25. 25. whurley | bmc CONFIDENTIAL 16
  26. 26. whurley | bmc hrs 48 / .75 94 1,0 82 $ CONFIDENTIAL 16
  27. 27. “are you going to show us how you do this already?” social media manifest CONFIDENTIAL 17
  28. 28. “are you going to show us how you do this already?” social media manifest where | what sites to go to what | ...do you do when you get there when | what order to do it in CONFIDENTIAL 17
  29. 29. The Social Media Manifest. Your guide to online buzz creation... social + connect + engage CONFIDENTIAL 18
  30. 30. social media manifest CONFIDENTIAL 19
  31. 31. social media manifest CONFIDENTIAL 19
  32. 32. social media manifest CONFIDENTIAL 19
  33. 33. social media manifest CONFIDENTIAL 19
  34. 34. social media manifest CONFIDENTIAL 19
  35. 35. social media manifest CONFIDENTIAL 19
  36. 36. social media manifest CONFIDENTIAL 19
  37. 37. social media manifest CONFIDENTIAL 19
  38. 38. social media manifest CONFIDENTIAL 19
  39. 39. social media manifest CONFIDENTIAL 19
  40. 40. social media manifest CONFIDENTIAL 19
  41. 41. social media manifest CONFIDENTIAL 19
  42. 42. Yea! You already know how to do this? put on your party dress! CONFIDENTIAL 20
  43. 43. Thanks to .net for sponsoring my talk! giovanni gallucci social media ninja giovanni@gallucci.net twitter.com/giovanni 469.682.6978 adobe.tv BarCampAustin.org ExtremeSocialMarketing.com gallucci.net mar.com MeritBuilder.com MissingClicks.com SimplyInteractive.net Viewzi.com Viewzi.TV xtrain.com préDevCamp.org RadioTime.com CONFIDENTIAL 21

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