Social Media Optimization for Navigating Social Media’s Wild, Wild West

social media ova i gauÌi optimization American Marketing Association Austin Chapter February 24, 2009 1 1

why are we here? how to effectively optimize social media for online marketing campaigns. design is a critical factor in social media marketing. big media is still consumed by the majority. social media = powerful & cost effective u = little or no direction for effective use. CONFIDENTIAL 2 2

some key points be excellent believe be awesome be fearless be scared be everywhere be first be real be the brand be a risk taker be careful be empathetic be valuable be helpful be open be honest be friendly be yourself don’t be a pr pro don’t be stupid be true to your dna CONFIDENTIAL 3 3

“What if we used only social media for promotion?” - the big pitch CONFIDENTIAL 4 4

a quick detour we need to talk about a few seo basics first... click thrus | humans backlinks | search engines anchor text | search engines CONFIDENTIAL 5 5

introducing viewzi to the world viewzi 101 CONFIDENTIAL 6 6

let’s see the goods a few brief case studies blogs > CBS twitter > cnn.com the groundswell > wired, ad age, etc... CONFIDENTIAL 7 7

blogs > cbs CONFIDENTIAL 8

twitter > cnn CONFIDENTIAL 9

groundswell > wired magazine, ad age, etc... CONFIDENTIAL 10

great - can you replicate it? CONFIDENTIAL 11

simply interactive | iamsecond.com CONFIDENTIAL 12

ijustine | att CONFIDENTIAL 13

ijustine | att CONFIDENTIAL 14

ijustine | att 1000 over rnet - e inte - th ijustine CONFIDENTIAL 14

ijustine | xtrain.com full circle - traditional “tv” ad with a strong call to action. differences? inexpensive to produce, unlimited *free* distribution, greater reach, 8-12 seconds in length CONFIDENTIAL 15

whurley | bmc CONFIDENTIAL 16

whurley | bmc hrs 48 / .75 94 1,0 82 $ CONFIDENTIAL 16

“are you going to show us how you do this already?” social media manifest CONFIDENTIAL 17

“are you going to show us how you do this already?” social media manifest where | what sites to go to what | ...do you do when you get there when | what order to do it in CONFIDENTIAL 17

The Social Media Manifest. Your guide to online buzz creation... social + connect + engage CONFIDENTIAL 18

social media manifest CONFIDENTIAL 19

Yea! You already know how to do this? put on your party dress! CONFIDENTIAL 20

Thanks to .net for sponsoring my talk! giovanni gallucci social media ninja giovanni@gallucci.net twitter.com/giovanni 469.682.6978 adobe.tv BarCampAustin.org ExtremeSocialMarketing.com gallucci.net mar.com MeritBuilder.com MissingClicks.com SimplyInteractive.net Viewzi.com Viewzi.TV xtrain.com préDevCamp.org RadioTime.com CONFIDENTIAL 21

Social Media Optimization for Navigating Social Media’s Wild, Wild West

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