Social media and email marketing are friends –
and not just on Facebook.
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Social Media What is that?
Media.
• Any website designed to allow multiple users to
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publish content themselves.
– Online Networks (personal & professional)
– Microblogging (like Twitter)
– Blogging
– Video Sharing
– Wikis
– Photo sharing
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My mom just friend requested me on
Facebook. There must be something *big*
going on here.
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Oh, it’s big.
• If Facebook was a country it would be the 6th most
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populous country in the world
• Facebook grows by 600,000 users per day
• There are 1MM custom social networks using the
NING platform
• Technorati tracks 112MM blogs
• More searches are done through You Tube than
through Yahoo
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I’ve never tweeted. And, coincidentally, I still use
a Commodore 64. Is that bad?
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You re not alone.
You’re not alone.
•According to a study conducted by the Harris Poll,
51% of Americans do not use Twitter or have a
MySpace or Facebook account.
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•Only 5% of Americans are currently using Twitter
Only
•60% of Twitter users drop off after the first month
•From 1982-1993, 17 million C64s were sold
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I went to a panel where they said social media is
killing email. It’s dead. Dead. Dead. Dead.
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More than 90% of Internet users between
18 and 72 said they send and receive
email, making it the top online activity
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just ahead of search engines, according to
the non-profit research group.
source: Pew Internet Research 2009
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67% of consumers believe that e-mail is “a great way for
companies to stay i t
i t t in touch…”h”
source: Ipsos/Habeas & PEW Internet, 2007
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How are companies using…
Email Social Media
•Brand awareness •Brand awareness
•Sales •Sales
•Loyalty •Loyalty
•Learn more about customers
Learn •Learn more about customers
Learn
•Engagement •Engagement
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I get it. I should be sending relevant, targeted
email messages to my subscribers *and* creating
an online community for my brand using social
media outlets.
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Let’s take a look at some companies who are trying
some cool things.
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Marketing is a team sport. Like cricket.
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What about tracking?
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Email is the currency for all accounts
…………………………………………………………………….presented by

Social media and email marketing are friends –
and not just on Facebook.
…………………………………………………………………….presented by