Email Marketing in the Face of Social Media from Marketing Jam '09

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At the Austin AMA Marketing Jam '09, Annie Williams and Jim Hitch of Emma Email Marketing
(www.myemma.com) addressed how to maximize the use of email marketing in conjunction with your social media efforts.

Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.

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Email Marketing in the Face of Social Media from Marketing Jam '09

  1. 1. Social media and email marketing are friends – and not just on Facebook. …………………………………………………………………….presented by
  2. 2. Social Media What is that? Media. • Any website designed to allow multiple users to y g p publish content themselves. – Online Networks (personal & professional) – Microblogging (like Twitter) – Blogging – Video Sharing – Wikis – Photo sharing …………………………………………………………………….presented by
  3. 3. My mom just friend requested me on Facebook. There must be something *big* going on here. …………………………………………………………………….presented by
  4. 4. Oh, it’s big. • If Facebook was a country it would be the 6th most y populous country in the world • Facebook grows by 600,000 users per day • There are 1MM custom social networks using the NING platform • Technorati tracks 112MM blogs • More searches are done through You Tube than through Yahoo …………………………………………………………………….presented by
  5. 5. I’ve never tweeted. And, coincidentally, I still use a Commodore 64. Is that bad? …………………………………………………………………….presented by
  6. 6. You re not alone. You’re not alone. •According to a study conducted by the Harris Poll, 51% of Americans do not use Twitter or have a MySpace or Facebook account. S bk •Only 5% of Americans are currently using Twitter Only •60% of Twitter users drop off after the first month •From 1982-1993, 17 million C64s were sold …………………………………………………………………….presented by
  7. 7. I went to a panel where they said social media is killing email. It’s dead. Dead. Dead. Dead. g …………………………………………………………………….presented by
  8. 8. More than 90% of Internet users between 18 and 72 said they send and receive email, making it the top online activity , g p y just ahead of search engines, according to the non-profit research group. source: Pew Internet Research 2009 …………………………………………………………………….presented by
  9. 9. 67% of consumers believe that e-mail is “a great way for companies to stay i t i t t in touch…”h” source: Ipsos/Habeas & PEW Internet, 2007 …………………………………………………………………….presented by
  10. 10. …………………………………………………………………….presented by
  11. 11. How are companies using… Email Social Media •Brand awareness •Brand awareness •Sales •Sales •Loyalty •Loyalty •Learn more about customers Learn •Learn more about customers Learn •Engagement •Engagement …………………………………………………………………….presented by
  12. 12. I get it. I should be sending relevant, targeted email messages to my subscribers *and* creating an online community for my brand using social media outlets. …………………………………………………………………….presented by
  13. 13. Let’s take a look at some companies who are trying some cool things. …………………………………………………………………….presented by
  14. 14. …………………………………………………………………….presented by
  15. 15. Marketing is a team sport. Like cricket. …………………………………………………………………….presented by
  16. 16. What about tracking? …………………………………………………………………….presented by
  17. 17. Email is the currency for all accounts …………………………………………………………………….presented by
  18. 18. Social media and email marketing are friends – and not just on Facebook. …………………………………………………………………….presented by

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