Crucial Conversations in Social Media
Social Media
Social Media
  GREEN
Chief Experience Officer (CXO)
        Peanut Butter Media

         Caroline Collective
             4820 Caroline
       ...
Chief Experience Officer (CXO)
                Peanut Butter Media

                 Caroline Collective
                  ...
A Happy Accident
Blogger, Odeo, Twitter - OH MY!!!
69,743rd Person to Join Twitter

@davidgwallace was the 15,074,191st Person to Join
                     Twitter
My First Tweet!
Embrace
The Chaos
Corporate Twitter Tales
FreshBooks.com
“Social Media is Word-of-Mouth or
Community Based Marketing that
leverages Technology as a Platform for
Conversations.” ~E...
America in 1908
Relationships Matter
People Matter
Social Capital
Your Reputation Matters
Influence
Conventional Influence
    Change others’ minds
‣

    Debate
‣

    Compete
‣

    Prevail
‣
New Influence
    Change your mind
‣

    Dialogue
‣

    Admire
‣

    Engage
‣
Crucial Conversations for Navigating Social Media’s Wild, Wild West
Crucial Conversations for Navigating Social Media’s Wild, Wild West
Crucial Conversations for Navigating Social Media’s Wild, Wild West
Crucial Conversations for Navigating Social Media’s Wild, Wild West
Crucial Conversations for Navigating Social Media’s Wild, Wild West
Crucial Conversations for Navigating Social Media’s Wild, Wild West
Crucial Conversations for Navigating Social Media’s Wild, Wild West
Crucial Conversations for Navigating Social Media’s Wild, Wild West
Crucial Conversations for Navigating Social Media’s Wild, Wild West
Crucial Conversations for Navigating Social Media’s Wild, Wild West
Crucial Conversations for Navigating Social Media’s Wild, Wild West
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Crucial Conversations for Navigating Social Media’s Wild, Wild West

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At the Austin AMA and Business Wire event, Navigating Social Media’s Wild, Wild West: A Practical Guide for Communicators and Marketers, social media star, Erica O Grady answered whose iron was hot, what’s new and where she thought this runaway social media train headed.

Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.

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Crucial Conversations for Navigating Social Media’s Wild, Wild West

  1. 1. Crucial Conversations in Social Media
  2. 2. Social Media
  3. 3. Social Media GREEN
  4. 4. Chief Experience Officer (CXO) Peanut Butter Media Caroline Collective 4820 Caroline Houston, TX 77004 Twitter: @ericaogrady Email: erica@peanutbuttermedia.com
  5. 5. Chief Experience Officer (CXO) Peanut Butter Media Caroline Collective 4820 Caroline Houston, TX 77004 Twitter: @ericaogrady Email: erica@peanutbuttermedia.com @ericaogrady
  6. 6. A Happy Accident
  7. 7. Blogger, Odeo, Twitter - OH MY!!!
  8. 8. 69,743rd Person to Join Twitter @davidgwallace was the 15,074,191st Person to Join Twitter
  9. 9. My First Tweet!
  10. 10. Embrace The Chaos
  11. 11. Corporate Twitter Tales
  12. 12. FreshBooks.com
  13. 13. “Social Media is Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.” ~Erica O’Grady
  14. 14. America in 1908
  15. 15. Relationships Matter
  16. 16. People Matter
  17. 17. Social Capital
  18. 18. Your Reputation Matters
  19. 19. Influence
  20. 20. Conventional Influence Change others’ minds ‣ Debate ‣ Compete ‣ Prevail ‣
  21. 21. New Influence Change your mind ‣ Dialogue ‣ Admire ‣ Engage ‣
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