Crucial Conversations for Navigating Social Media’s Wild, Wild West

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At the Austin AMA and Business Wire event, Navigating Social Media’s Wild, Wild West: A Practical Guide for Communicators and Marketers, social media star, Erica O Grady answered whose iron was hot, what’s new and where she thought this runaway social media train headed.

Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.

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Crucial Conversations for Navigating Social Media’s Wild, Wild West

  1. 1. Crucial Conversations in Social Media
  2. 2. Social Media
  3. 3. Social Media GREEN
  4. 4. Chief Experience Officer (CXO) Peanut Butter Media Caroline Collective 4820 Caroline Houston, TX 77004 Twitter: @ericaogrady Email: erica@peanutbuttermedia.com
  5. 5. Chief Experience Officer (CXO) Peanut Butter Media Caroline Collective 4820 Caroline Houston, TX 77004 Twitter: @ericaogrady Email: erica@peanutbuttermedia.com @ericaogrady
  6. 6. A Happy Accident
  7. 7. Blogger, Odeo, Twitter - OH MY!!!
  8. 8. 69,743rd Person to Join Twitter @davidgwallace was the 15,074,191st Person to Join Twitter
  9. 9. My First Tweet!
  10. 10. Embrace The Chaos
  11. 11. Corporate Twitter Tales
  12. 12. FreshBooks.com
  13. 13. “Social Media is Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.” ~Erica O’Grady
  14. 14. America in 1908
  15. 15. Relationships Matter
  16. 16. People Matter
  17. 17. Social Capital
  18. 18. Your Reputation Matters
  19. 19. Influence
  20. 20. Conventional Influence Change others’ minds ‣ Debate ‣ Compete ‣ Prevail ‣
  21. 21. New Influence Change your mind ‣ Dialogue ‣ Admire ‣ Engage ‣

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