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Crucial Conversations for Navigating Social Media’s Wild, Wild West

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At the Austin AMA and Business Wire event, Navigating Social Media’s Wild, Wild West: A Practical Guide for Communicators and Marketers, social media star, Erica O Grady answered whose iron was hot, …

At the Austin AMA and Business Wire event, Navigating Social Media’s Wild, Wild West: A Practical Guide for Communicators and Marketers, social media star, Erica O Grady answered whose iron was hot, what’s new and where she thought this runaway social media train headed.

Interested in more marketing programs and networking? Visit the Austin American Marketing Association website (www.austinama.org) for coming events and the AMA blog (www.austinama.org/blog) to be a part of the conversation.


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Transcript

  • 1. Crucial Conversations in Social Media
  • 2. Social Media
  • 3. Social Media GREEN
  • 4. Chief Experience Officer (CXO) Peanut Butter Media Caroline Collective 4820 Caroline Houston, TX 77004 Twitter: @ericaogrady Email: erica@peanutbuttermedia.com
  • 5. Chief Experience Officer (CXO) Peanut Butter Media Caroline Collective 4820 Caroline Houston, TX 77004 Twitter: @ericaogrady Email: erica@peanutbuttermedia.com @ericaogrady
  • 6. A Happy Accident
  • 7. Blogger, Odeo, Twitter - OH MY!!!
  • 8. 69,743rd Person to Join Twitter @davidgwallace was the 15,074,191st Person to Join Twitter
  • 9. My First Tweet!
  • 10. Embrace The Chaos
  • 11. Corporate Twitter Tales
  • 12. FreshBooks.com
  • 13. “Social Media is Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.” ~Erica O’Grady
  • 14. America in 1908
  • 15. Relationships Matter
  • 16. People Matter
  • 17. Social Capital
  • 18. Your Reputation Matters
  • 19. Influence
  • 20. Conventional Influence Change others’ minds ‣ Debate ‣ Compete ‣ Prevail ‣
  • 21. New Influence Change your mind ‣ Dialogue ‣ Admire ‣ Engage ‣