Making sense of nollywood Movies (Part 1, Preliminary pages)

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  • 1. MAKING SENSE OF NOLLYWOOD MOVIES: A Qualitative Study among Nigerian and Non-Nigerian Viewers in the USA Submitted in fulfillment of the requirements for degree of Master of Arts at the University of HamburgSubmitted to:Prof. Dr. Uwe HasebrinkAndDr. Monika PaterSubmitted by:Austen Uche UwosomahBorn in:Boji Boji Agbor, NigeriaHamburg, March 2011 i
  • 2. ACKNOWLEDGMENTI am grateful for the helpful tips from Dr. Kathrin Voss, Prof. Uwe Hasbrink and Dr.Monika Pater which has enabled the resourceful planning and writing of this project.Furthermore, my appreciation goes to Roseirene Uwosomah, Doris Onakpoma, JudeOnakpoma, Felix Abah, Charmiane Vanhorn and all the participants that were interviewedfor their various support and useful contributions that enable the fruition of the project.My profound gratitude also goes to the European Union centre for Education and Culturefor providing the opportunity of scholarship to study in the Erasmus Mundus JournalismMaster Degree programme. I also appreciate the efforts of the coordinators of the ErasmusMundus programme especially Bettina Anderson at the University of Arhus. I alsoforthwith express my gratitude to all others who one way or other contributed to thedevelopment and completion of this project ii
  • 3. TABLE OF CONTENTTitle page……………………………………………………………..………………….iAcknowledgement…………………………………………………………………….…iiTable of content………………………………………………………………………….iiiChapter One…………………………………………………………………………….…1Introduction…………………………………………………………………………….….11.1 What is Nollywood? …………………………………………………………………..11.2 Background of Study…………………………………………………………………..21.3 Statement of the Problem ………………………………………………………..…….41.4 Purpose of the Study …………………………………………………………………...51.5 Relevance of Research……………………………………………………………….…61.6 Research Question(s) …………………………………………………………………..61.7 Theoretical Framework…………………………………………………………………71.8 Culture Theory …………………………………………………………………………71.9 Identity theory Approach ………………………………………………………………91.10 Transnational Film Theory…………………………………………………………..13Chapter Two……………………………………………………………………………....17Empirical Overview……………………………………………………………………….172.1 Literature Review ……………………………………………………………………172.2 The Black African Diaspora Audience……………………………………………….182.3 The Slavery Exodus Dimension………………………………………………………192.4 The Race Dimension………………………………………………………………….202.5 The Socio-Ethnic Dimension………………………………………………………….212.6 The Socio-political Dimension………………………………………………………..222.7 The Socio-Economic Dimension……………………………………………………...232.8 The Socio-Cultural Dimension…………………………………………………..……242.9 African Culture and Film……………………………………………………………...252.10 The Rise of Black African Film……………………………………………………..282.11 The Development of Nigerian Films………………………………………………...332.12 State of Modern-day Nollywood movies within Nigeria……………………………352.13 International Perspective of Nollywood Movies……………………………… ……372.14 Nollywood Movies in the United States…………………………………………….40 iii
  • 4. 2.15 Extent and Popularity of Nollywood Movies in the USA…………………………..42Chapter Three…………………………………………………………………………….45Methodology……………………………………………………………………………..453.1 Introduction……………………………………………………………......................453.2 Study Design…………………………………………………………………………453.3 Method of Data Collection…………………………………………………………..463.4 Sample Size and Sampling Technique………………………………………………46Chapter Four……………………………………………………………………………..50Data presentation, discussion and analysis………………………………………….…..504.1 Interview Procedure………………………………………………………………...504.2 Interview Guide Schedule…………………………………………………………..504.3 Interview Method and Findings…………………………………………………….524.4 Interview with the Nigerian Respondents…………………………………………..534.5 Interview with the Kenyan Respondents…………………………………………….604.6 Interview with the Ghana Respondents………………………………………………634.7 Interview with the Respondent from Cameroon………………………………………654.8 Interview with the Respondents from Jamaica…………………………………….,…674.9 Interview with the Respondent from Bahamas………………………………………714.10 Interview with the Respondent from Barbados……………………………………..724.11 Overview of all the Interviewees’ Responses………………………………………..744.12 Summary of Comments made by the Nigerians ………………………………… .744.13 Summary of Comments made by other non-Nigerian Africans ………………….764.14 Summary of Comments made by the Afro Caribbeans …………………………..774.15 Comparing the Behavior of the three Groups……………………………………..80Chapter Five…………………………………………………………………………….85Summary, Conclusion and Recommendation………………………………………….855.1 Summary……………………………………………………………………………855.2 Conclusion/Recommendation………………………………………………………87References…………………………………………………………………………..….89Further reading…………………………………………………………………….….92Appendix…………………………………………………………………………..….93 iv