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Stocker Preston Mar10
Stocker Preston Mar10
Stocker Preston Mar10
Stocker Preston Mar10
Stocker Preston Mar10
Stocker Preston Mar10
Stocker Preston Mar10
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Stocker Preston Mar10

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Presentation to Stocker Preston on all latest internet marketing for real estate ideas

Presentation to Stocker Preston on all latest internet marketing for real estate ideas

Published in: Real Estate
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  • 1. The power of<br />Internet marketing<br /><ul><li>FREE stuff that works, and your competition isn’t using (yet)</li></ul> with Charlie Gunningham<br />
  • 2. Our Mission<br />“ putting media power back<br /> in our clients’ hands ”<br />
  • 3. PART ONE – Social Media1. Facebook2. Twitter 3. Youtube4. Blogging 5. Enewsletters<br />
  • 4. I’m lucky, I’ve seen the future!… and it’s good news!<br />
  • 5. PART 2… live from New YorkFuture Trends1. Mobile2. Local3. Search<br />
  • 6. PART III1. CRM – MyDesktop2. The new Stocker Preston site2. Q+A<br />
  • 7. PART ONE – Social Media1. Facebook2. Twitter 3. Youtube4. Blogging 5. Enewsletters<br />
  • 8.
  • 9. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitors (yet)<br />
  • 10. SOCIAL MEDIA – defined Social media refers to web sites whose information comes from its USERS. - incl blogs, youtube, facebook, twitter, flickr, slideshare, foursquare, …<br />
  • 11. Chad Hurley, Cofounder, Youtube.com<br />
  • 12. Mark Zuckerberg, Founder, Facebook<br />
  • 13. Biz Stone, Founder, Twitter.com<br />
  • 14. 1994 Age ofSurf<br />1998 Age ofSearch<br />NOW Age ofSocial (media)<br />FUTURE Age ofSemantic Web<br />
  • 15. “Markets are conversations”<br />conversations among humans sound human<br />natural, uncontrived, honest<br />public switch quickly<br />tell us something! <br />(then we might speak to you)<br />business is only part of our lives, it’s all of yours<br />The Cluetrain Manifesto: The End of Business as Usual<br />by Christopher Locke, Rick Levine, Doc Searls, David Weinberger<br />Pub 1999 : read it for free at www.cluetrain.com<br />
  • 16. … people want to talk!<br />
  • 17. “Markets are conversations”<br />Every ‘deal’ is <br />a series of <br />conversations<br />
  • 18. TRAD ADVERTISER … doesn’t do it for me anymorehttp://www.youtube.com/watch?v=heSudg-tfIk<br />
  • 19. At its most basic, you could (should) be…BLOGGINGon FACEBOOKon TWITTER<br />
  • 20. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)<br />
  • 21. BLOGGING 101- a “web log”- foundation of SM?- Blogger.com / Wordpress / other- leave comments, post- video blog (“vlog”)http://blog.aussiehome.comhttp://www.therealestatemarketingmaven.com<br />
  • 22. THE RULES…<br />not expensive in $’s<br />Blog often, blog interesting<br />Show yourpassion<br />Encourage staff to blog<br />Be authentic<br />Ideas spread<br />Allow publicto comment<br />
  • 23. You’re asking the wrong question, but since you asked…<br />Better Traffic &amp; SEO to your site<br />Fun, empowering for you/staff<br />Listen + Learn from your public<br />Gather interesting content<br />What goes around comes around<br />“Markets are conversations”<br />= the future of marketing?<br />
  • 24. Look at blogs, read loads of them<br />If you had a soap box, <br />what you speak about? <br />Start one today<br />(it’s free – www.blogger.com)<br />How could your media <br />(your website) have a blog?<br />
  • 25. Blogs are fantastic for SEO!<br />
  • 26.
  • 27. Mark<br />Anderson’s<br />&lt;&lt; BLOG<br />
  • 28. PODCASTING- audio file (usually)- DIY- have them downloadablewww.byoaudio.com<br />
  • 29. SOCIAL MEDIA in Aus _ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks (+29%)_ social media/ blogs more pop than personal email 10% of ALL time on Internet = on social media<br />
  • 30. Cont…_ 64% marketers spend 5hrs+/week_ It took radio 38 yrs, TV 13 yrs, Internet 4 yrs… to reach 50mn users … it took Facebook 9 mths to get 100mn!Source: 17 Aug 09 eConsultancy.com<br />
  • 31. FACEBOOK- Setting up a Page- Making comments/updates- Uploading photos- finding friends- how might you use this?- should biz be mixed with pleasure?<br />
  • 32. Do your own FACEBOOK Page<br />free ‘n’ easy to set up<br />people find you<br />you’re in control<br />550,000 in Perth<br />more &gt; 40 than &lt; 20<br />500/day in Perth join<br />
  • 33. Set up a FACEBOOK Group/Business Page<br />invite people in<br />publish events, goings on<br />interactive shop window<br />everyone gets to know<br />
  • 34. Set up a FACEBOOK Group/Business Page<br />invite people in<br />publish events, goings on<br />interactive shop window<br />everyone gets to know<br /> and/or LINKEDIN.com<br />
  • 35. FREE FACEBOOK Business Page e-Book<br />by Peter Fletcher<br />TheRealEstateMarketingMaven.com<br />
  • 36. 3. Post your own FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />cancel + monitor<br />20mn+ views ($2900)<br />
  • 37. FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have a reason, WIIFT, part of marketing<br />
  • 38. 4. TWITTER! (your own + company)<br />100,000+ in Perth<br />Growing fast<br />Very easy to update<br />‘micro-blogging’<br />Word out, top of mind<br />
  • 39. TWITTER- Twitter for real estate (free ebook)http://issuu.com/nerang/docs/twitter_for_real_estate_twits<br />
  • 40. 5. Upload movies to <br />Obama did 1,678<br />87 mn views<br />Av age 45-55 yrs<br />tag ‘perth real estate’<br />Own TV channel!<br />
  • 41. Lower ad costs<br />targetted, effective marketing<br />Raise Traffic + improved rankings<br />Fun, empowering; learn &amp; interact<br />Drive client loyalty<br />more sales and profits<br />MOST powerful when you mix them<br />
  • 42. This is what C21 are doing with Social Media in USA…<br />(courtesy Business2.com.au)<br />
  • 43. Best Blog for social media and how to use it in real estate<br />Therealestatemarketingmaven.com<br />
  • 44. Altitude’s Facebook Page<br />Search ‘Altitude’ in FB’s search box<br />5500+ fans! = real online community<br />
  • 45. Rob Ham’s Twitter page<br />Twitter.com/rob_ham <br />2000+ followers, well organised page<br />
  • 46. So What? Will it make me money?- The ROI of Social Media &gt;&gt; http://www.youtube.com/socialnomics<br />
  • 47. PART 2… live from New YorkFuture Trends1. Mobile &lt;&lt;2. Local3. Search<br />
  • 48. ”<br />“<br />Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them<br />”<br />
  • 49. 1. MOBILE_ Last year, it didn’t figure_ now = 10%+ traffic (30% w’ends) _ by 2013, mobile web &gt; PC web_ 140,000 iPhone apps_ App Store: 2bn downloads_ Gen X (28-45) buy 60% homes, their PC is their mobile<br />
  • 50. MOBILE_ mobile builds brand, trust, pride _ iPhone apps “cool + Sexy”_ it’s how you promote it_ it’s only a 2 year old market * weekends – h/opens – mobile *<br />
  • 51. MOBILE1. Your site on mobile 2. Mobile apps* we already do mobile sites * &amp; offering apps soon<br />
  • 52. Sherry Chris, CEO, Better Homes &amp; Gardens Real Estate<br />
  • 53. http://link.brightcove.com/services/player/bcpid25681338001?bctid=45945430001<br />
  • 54. MOBILE- most sites do not look good - only 7 apps in Australia- @ what cost?? (I hear you scream)<br />
  • 55. MOBILE&lt; recent BLOG onBusiness2.com.au<br />
  • 56. … live from New York1. Mobile2. Local &lt;&lt;&lt; 3. Search<br />
  • 57. 2. LOCAL_ You’re the local expert, like no one else in the neighbourhood* Blog about local* Community Facebook page* Suburb videos (Youtube)* Watch twitter streams, contribute<br />
  • 58. www.facebook.com/aussiehome<br />
  • 59. LOCALMY GOAL - become the top local agent * concentrate on one area (suburb/office/personal)* personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships_ Don’t be “that guy” that abuses it<br />
  • 60. Linda Davis, real estate selling agent, Ledyard, CT<br />
  • 61. Ledyard, CT <br />community<br /> page<br />(a landing<br />Page)<br />We could feed<br />In your listings<br />too!<br />
  • 62. LOCAL1. They need to know I exist2. They need to get to know me, and trust me3. Then maybe they’ll give me their business4. Then they may refer me* Facebook and others can help stages 1-2 *<br />
  • 63. FacebookiPhoneApp &gt;<br />
  • 64. http://twitter.com/aussiehome<br />
  • 65. www.tweetdeck.com<br />TweetdeckiPhoneApp &gt;<br />
  • 66. HootsuiteiPhoneApp &gt;<br />www.hootsuite.com<br />
  • 67. “perth real estate” search on Youtube…<br />
  • 68. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*<br />
  • 69. Portland<br />Real<br />Estate<br />BLOG<br />SITE<br />&lt;&lt;<br />
  • 70. 2. LOCAL_ You’re the local expert, like no one else in the neighbourhood* Blog local* Community Facebook page* Landing page on FB* Suburb videos (Youtube)* Watch twitter streams (tweetdeck)<br />
  • 71. … live from New York1. Mobile2. Local3. Search&lt;&lt;&lt;<br />
  • 72. 3. SEARCH_ People search like never before_ SEO is not hard * don’t sign any monthly contracts* 1st page for your local real estate search(all our sites come optimised for Google)<br />
  • 73. REIWA Property Management Breakfast, 16th July 2009 Slide 73<br />
  • 74.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79. Google Maps – search real estate…<br />
  • 80.
  • 81. GOOGLE Real Estate_ get yourself on there ($150 to code it)_ future: your web site + google_ makes your site most important_ property portals are v.worried= good news!<br />
  • 82. Google iphoneApp &gt;<br />
  • 83.
  • 84. FoursquareiPhoneApp &gt;<br />www.foursquare.com<br />
  • 85.
  • 86.
  • 87.
  • 88.
  • 89.
  • 90.
  • 91.
  • 92. Real Estate applications?_ download the app, link to FB and twitter_ add your own business_ check in, and leave tips_ tell others about it_ check in @ home opens_ ask people for reviews (tips)<br />
  • 93. It’s no longer the 4Ps of marketing(price, promotion, product, place)It’s the 3 i’s...“Getting the right information to the right eyes at the right instant”<br />
  • 94. Thank you!1. Mobile2. Local3. Searchwe’re here to help, follow up…<br />
  • 95. PART III1. CRM - MyDesktop2. Q+A<br />
  • 96. Off the Shelf<br />
  • 97. PROBLEMS!- suspicious reps- only fraction of system gets used- becoming a data entry monkey- huge learning curve for new system- ‘it never works’ -&gt; start again- ‘it’s a waste of time!!!!’<br />
  • 98. My Desktop – market leaderWA –based, Commerce Australia (75% owned Fairfax)Scott Wulff, est mid 1990s- various types of logins, - all inclusive price, - we can build sites directly off it; they have feeds out, SMS, full CRM“ I’ve met him, and found him to be personable; never heard a bad word ”http://www.desktop.com.au/1200 agencies in Aus<br />
  • 99. eNewsletters_ client database_ easy to edit templates_ flick the switch, off they go_ news, events, stats, advice_ no print cost, collect emails<br />REIWA Property Management Breakfast, 16th July 2009 Slide 99<br />
  • 100.
  • 101. Stocker Preston.com.auNOW:* coded off MyDesktop (all offices)* SEO effective (but keep an eye out)* Enewsletter* Guide* Facebook/Twitter* Easy search, quick search, keyword search* Fast links to offices* Loads of other pages, sub menus<br />
  • 102. Stocker Preston.com.auFUTURE?* blog* map mash* mobile version* iphone app* Youtube/more use of video* Any other ideas…? (it’s your media!)<br />
  • 103. Any Questions?Next Leadership Circle &gt; Thurs 27th May, 4pmKeep a look out for our REIWA Learning courses, with CPD ptscharlie@aussiehome.com0411 092 669 Office: 9389 5833<br />
  • 104. Our Mission<br />“ putting media power back<br /> in our clients’ hands ”<br />

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