Drive More Business & Reduce Marketing Costs with Facebook, Twitter & Social Media BEC, 16th Sept 2009Charlie Gunningham

BEC, 16th Sept 2009

Half Day Course Date: Thurs Oct 29thSession 1: 9:00am – 12:00pm, ORSession 2: 1:30pm – 4:30pm Innovation Centre, Bentley Tech ParkPrice: $99 inc GST

1994 Age ofSurf1998 Age ofSearchNOW Age ofSocial (media)

1960-2000Golden Ageof Advertising

Fragmentationof all media

SOCIAL MEDIA – defined Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. http://en.wikipedia.org/wiki/Social_mediaincl blogs, youtube, facebook, twitter, flickr, slideshare, …

Power that is SOCIAL MEDIA- free- powerful- scares big media silly- it’s all about making connections- not being used by your competitors (yet)

“Markets are conversations”conversations among humans sound humannatural, uncontrived, honestpublic switch quicklytell us something! (then we might speak to you)business is only part of our lives, it’s all of yoursThe Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David WeinbergerPub 1999 : read it for free at www.cluetrain.com

So – have a conversation with your mkt- WIIFT- contribute, join in, - have a clear company policy

Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)

BLOGS- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine

BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)

BENEFITS? you’re asking the wrong question, but …Better Traffic & SEO to your siteFun, empowering for you/staffListen + Learn from your publicGather interesting contentWhat goes around comes around“Markets are conversations”= the future of marketing?

Mark Zuckerberg, Founder, Facebook

http://www.facebook.com/gunningham

Your own FACEBOOK Profile PageBuild your own profileMaybe keep it separate from biz?InteractWIIFT!

Set up a FACEBOOK Group/Business PageInvite ‘fans’publish events, goings oninteractive shop windowWalls, Photos, discussionsImport blog feed, apps

http://www.facebook.com/...unique URL

FACEBOOK Business PageLink from emails/web siteRun it like your siteFeed from page to your siteUpload videos, pixBuild a community

FACEBOOK Fan BoxHave your FBBusiness pageUpdate your site+ advertise FB page

Post your own FACEBOOK AdsDirect + targettedSet a budgetEasy to set up, edit, cancel + monitor12mn+ views ($1400)

Create your FACEBOOK AdsClick AdvertisingCREATE AN ADVERTDesignTargetPricing

FACEBOOK PolicyAddictiveTime WastingHaven’t got time!You need a policy, and stick to itHave a reason, WIIFT, part of marketing

SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visit social netwks(+29%)_ Twitter the fastest growing

3. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…

3. TWITTER Vocab_ message = tweet_ people who tweet = tweeps_ meet up with tweeps = tweetups_ forward on tweet = retweet (RT)

http://twitter.com/chazgunningham

http://twitter.com/aussiehome

3. TWITTER_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?

3. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections

3. TWITTER_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects

3. TWITTER extensions_ iphone/blackberry apps_ tweetdeck (organises it all)_ twitpic.com (photos out as tweets)

TWITPIC.comApp that synchs with twitterTake photo, upload +then it becomes a tweetwith a link to the photoCan be done from mobilehttp://twitpic.com/photos/chazgunningham

Chad Hurley, Cofounder, Youtube.com

Upload movies to Obama did 1,67887 mn viewsAv age 45-55 yrstag ‘perth real estate’DIY, free

www.youtube.com/aussiehometvCreates online vidCode for you to use‘testimonial mountain’Draws in viewer

USED TOGETHER – rinse and recycle - use tr.im and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates

SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)

Social Media OptimisationLower ad coststargetted, effective marketingRaise Traffic + improved rankingsFun, empowering; learn & interactDrive client loyaltymore sales and profitsMOST powerful when you mix them

THANK YOU! For More: _ charlie@aussiehome.com0411 092 669 _ search ‘aussiehome’ in FACEBOOK_ http://twitter.com/aussiehome_ http://blog.aussiehome.com_ http://www.youtube.com/aussiehometv

Half Day Course Date: Thurs Oct 29thSession 1: 9:00am – 12:00pm, ORSession 2: 1:30pm – 4:30pm Innovation Centre, Bentley Tech ParkPrice: $99 inc GST