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Social Media talk to BEC

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One hour talk to BEC Welshpool, 16th September 2009, on using social media sites like facebook and twitter in marketing.

One hour talk to BEC Welshpool, 16th September 2009, on using social media sites like facebook and twitter in marketing.

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  • 1. Drive More Business & Reduce Marketing Costs with Facebook, Twitter & Social Media
    • BEC, 16th Sept 2009
    Charlie Gunningham
  • 2. Half Day Course Date: Thurs Oct 29thSession 1: 9:00am – 12:00pm, ORSession 2: 1:30pm – 4:30pm Innovation Centre, Bentley Tech ParkPrice: $99 inc GST
  • 3. 1994 Age ofSurf
    1998 Age ofSearch
    NOW Age ofSocial (media)
  • 4. 1960-2000Golden Ageof Advertising
  • 5. Fragmentationof all media
  • 6. SOCIAL MEDIA – defined Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. http://en.wikipedia.org/wiki/Social_mediaincl blogs, youtube, facebook, twitter, flickr, slideshare, …
  • 7. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- it’s all about making connections- not being used by your competitors (yet)
  • 8. “Markets are conversations”
    conversations among humans sound human
    natural, uncontrived, honest
    public switch quickly
    tell us something!
    (then we might speak to you)
    business is only part of our lives, it’s all of yours
    The Cluetrain Manifesto: The End of Business as Usual
    by Christopher Locke, Rick Levine, Doc Searls, David Weinberger
    Pub 1999 : read it for free at www.cluetrain.com
  • 9. So – have a conversation with your mkt- WIIFT- contribute, join in, - have a clear company policy
  • 10. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)
  • 11. BLOGS- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine
  • 12. BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)
  • 13. BENEFITS? you’re asking the wrong question, but …
    Better Traffic & SEO to your site
    Fun, empowering for you/staff
    Listen + Learn from your public
    Gather interesting content
    What goes around comes around
    “Markets are conversations”
    = the future of marketing?
  • 14. Mark Zuckerberg, Founder, Facebook
  • 15. http://www.facebook.com/gunningham
  • 16. Your own FACEBOOK Profile Page
    Build your own profile
    Maybe keep it separate
    from biz?
    Interact
    WIIFT!
  • 17. Set up a FACEBOOK Group/Business Page
    Invite ‘fans’
    publish events, goings on
    interactive shop window
    Walls, Photos, discussions
    Import blog feed, apps
  • 18. http://www.facebook.com/...unique URL
  • 19. FACEBOOK Business Page
    Link from emails/web site
    Run it like your site
    Feed from page to your site
    Upload videos, pix
    Build a community
  • 20. FACEBOOK Fan Box
    Have your FB
    Business page
    Update your site
    + advertise FB page
  • 21. Post your own FACEBOOK Ads
    Direct + targetted
    Set a budget
    Easy to set up, edit,
    cancel + monitor
    12mn+ views ($1400)
  • 22.
  • 23.
  • 24. Create your FACEBOOK Ads
    Click Advertising
    CREATE AN ADVERT
    Design
    Target
    Pricing
  • 25. FACEBOOK Policy
    Addictive
    Time Wasting
    Haven’t got time!
    You need a policy, and stick to it
    Have a reason, WIIFT, part of marketing
  • 26. SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visit social netwks(+29%)_ Twitter the fastest growing
  • 27. 3. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…
  • 28. 3. TWITTER Vocab_ message = tweet_ people who tweet = tweeps_ meet up with tweeps = tweetups_ forward on tweet = retweet (RT)
  • 29. http://twitter.com/chazgunningham
  • 30. http://twitter.com/aussiehome
  • 31. 3. TWITTER_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?
  • 32. 3. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections
  • 33. 3. TWITTER_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects
  • 34.
  • 35. 3. TWITTER extensions_ iphone/blackberry apps_ tweetdeck (organises it all)_ twitpic.com (photos out as tweets)
  • 36. TWITPIC.com
    App that synchs with twitter
    Take photo, upload +
    then it becomes a tweet
    with a link to the photo
    Can be done from mobile
    http://twitpic.com/photos/chazgunningham
  • 37. Chad Hurley, Cofounder, Youtube.com
  • 38. Upload movies to
    Obama did 1,678
    87 mn views
    Av age 45-55 yrs
    tag ‘perth real estate’
    DIY, free
  • 39. www.youtube.com/aussiehometv
    Creates online vid
    Code for you to use
    ‘testimonial mountain’
    Draws in viewer
  • 40. USED TOGETHER – rinse and recycle - use tr.im and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates
  • 41. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)
  • 42. Social Media Optimisation
    Lower ad costs
    targetted, effective marketing
    Raise Traffic + improved rankings
    Fun, empowering; learn & interact
    Drive client loyalty
    more sales and profits
    MOST powerful when you mix them
  • 43. THANK YOU! For More: _ charlie@aussiehome.com0411 092 669 _ search ‘aussiehome’ in FACEBOOK_ http://twitter.com/aussiehome_ http://blog.aussiehome.com_ http://www.youtube.com/aussiehometv
  • 44. Half Day Course Date: Thurs Oct 29thSession 1: 9:00am – 12:00pm, ORSession 2: 1:30pm – 4:30pm Innovation Centre, Bentley Tech ParkPrice: $99 inc GST