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Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
Social Media talk to BEC
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Social Media talk to BEC

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One hour talk to BEC Welshpool, 16th September 2009, on using social media sites like facebook and twitter in marketing.

One hour talk to BEC Welshpool, 16th September 2009, on using social media sites like facebook and twitter in marketing.

Published in: Education, Technology, Business
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  • 1. Drive More Business & Reduce Marketing Costs with Facebook, Twitter & Social Media<br /><ul><li> BEC, 16th Sept 2009</li></ul>Charlie Gunningham<br />
  • 2. Half Day Course Date: Thurs Oct 29thSession 1: 9:00am – 12:00pm, ORSession 2: 1:30pm – 4:30pm Innovation Centre, Bentley Tech ParkPrice: $99 inc GST<br />
  • 3. 1994 Age ofSurf<br />1998 Age ofSearch<br />NOW Age ofSocial (media)<br />
  • 4. 1960-2000Golden Ageof Advertising<br />
  • 5. Fragmentationof all media<br />
  • 6. SOCIAL MEDIA – defined Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. http://en.wikipedia.org/wiki/Social_mediaincl blogs, youtube, facebook, twitter, flickr, slideshare, …<br />
  • 7. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- it’s all about making connections- not being used by your competitors (yet)<br />
  • 8. “Markets are conversations”<br />conversations among humans sound human<br />natural, uncontrived, honest<br />public switch quickly<br />tell us something! <br />(then we might speak to you)<br />business is only part of our lives, it’s all of yours<br />The Cluetrain Manifesto: The End of Business as Usual<br />by Christopher Locke, Rick Levine, Doc Searls, David Weinberger<br />Pub 1999 : read it for free at www.cluetrain.com<br />
  • 9. So – have a conversation with your mkt- WIIFT- contribute, join in, - have a clear company policy<br />
  • 10. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)<br />
  • 11. BLOGS- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine<br />
  • 12. BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)<br />
  • 13. BENEFITS? you’re asking the wrong question, but …<br />Better Traffic & SEO to your site<br />Fun, empowering for you/staff<br />Listen + Learn from your public<br />Gather interesting content<br />What goes around comes around<br />“Markets are conversations”<br />= the future of marketing?<br />
  • 14. Mark Zuckerberg, Founder, Facebook<br />
  • 15. http://www.facebook.com/gunningham<br />
  • 16. Your own FACEBOOK Profile Page<br />Build your own profile<br />Maybe keep it separate <br />from biz?<br />Interact<br />WIIFT!<br />
  • 17. Set up a FACEBOOK Group/Business Page<br />Invite ‘fans’<br />publish events, goings on<br />interactive shop window<br />Walls, Photos, discussions<br />Import blog feed, apps<br />
  • 18. http://www.facebook.com/...unique URL<br />
  • 19. FACEBOOK Business Page<br />Link from emails/web site<br />Run it like your site<br />Feed from page to your site<br />Upload videos, pix<br />Build a community<br />
  • 20. FACEBOOK Fan Box<br />Have your FB<br />Business page<br />Update your site<br />+ advertise FB page<br />
  • 21. Post your own FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />cancel + monitor<br />12mn+ views ($1400)<br />
  • 22.
  • 23.
  • 24. Create your FACEBOOK Ads<br />Click Advertising<br />CREATE AN ADVERT<br />Design<br />Target<br />Pricing<br />
  • 25. FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have a reason, WIIFT, part of marketing<br />
  • 26. SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visit social netwks(+29%)_ Twitter the fastest growing <br />
  • 27. 3. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…<br />
  • 28. 3. TWITTER Vocab_ message = tweet_ people who tweet = tweeps_ meet up with tweeps = tweetups_ forward on tweet = retweet (RT)<br />
  • 29. http://twitter.com/chazgunningham<br />
  • 30. http://twitter.com/aussiehome<br />
  • 31. 3. TWITTER_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?<br />
  • 32. 3. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections<br />
  • 33. 3. TWITTER_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects<br />
  • 34.
  • 35. 3. TWITTER extensions_ iphone/blackberry apps_ tweetdeck (organises it all)_ twitpic.com (photos out as tweets)<br />
  • 36. TWITPIC.com<br />App that synchs with twitter<br />Take photo, upload +<br />then it becomes a tweet<br />with a link to the photo<br />Can be done from mobile<br />http://twitpic.com/photos/chazgunningham<br />
  • 37. Chad Hurley, Cofounder, Youtube.com<br />
  • 38. Upload movies to <br />Obama did 1,678<br />87 mn views<br />Av age 45-55 yrs<br />tag ‘perth real estate’<br />DIY, free<br />
  • 39. www.youtube.com/aussiehometv<br />Creates online vid<br />Code for you to use<br />‘testimonial mountain’<br />Draws in viewer<br />
  • 40. USED TOGETHER – rinse and recycle - use tr.im and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates<br />
  • 41. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)<br />
  • 42. Social Media Optimisation<br />Lower ad costs<br />targetted, effective marketing<br />Raise Traffic + improved rankings<br />Fun, empowering; learn & interact<br />Drive client loyalty<br />more sales and profits<br />MOST powerful when you mix them<br />
  • 43. THANK YOU! For More: _ charlie@aussiehome.com0411 092 669 _ search ‘aussiehome’ in FACEBOOK_ http://twitter.com/aussiehome_ http://blog.aussiehome.com_ http://www.youtube.com/aussiehometv<br />
  • 44. Half Day Course Date: Thurs Oct 29thSession 1: 9:00am – 12:00pm, ORSession 2: 1:30pm – 4:30pm Innovation Centre, Bentley Tech ParkPrice: $99 inc GST<br />

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