Social Media talk to BEC


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One hour talk to BEC Welshpool, 16th September 2009, on using social media sites like facebook and twitter in marketing.

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Social Media talk to BEC

  1. 1. Drive More Business & Reduce Marketing Costs with Facebook, Twitter & Social Media<br /><ul><li> BEC, 16th Sept 2009</li></ul>Charlie Gunningham<br />
  2. 2. Half Day Course Date: Thurs Oct 29thSession 1: 9:00am – 12:00pm, ORSession 2: 1:30pm – 4:30pm Innovation Centre, Bentley Tech ParkPrice: $99 inc GST<br />
  3. 3. 1994 Age ofSurf<br />1998 Age ofSearch<br />NOW Age ofSocial (media)<br />
  4. 4. 1960-2000Golden Ageof Advertising<br />
  5. 5. Fragmentationof all media<br />
  6. 6. SOCIAL MEDIA – defined Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. blogs, youtube, facebook, twitter, flickr, slideshare, …<br />
  7. 7. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- it’s all about making connections- not being used by your competitors (yet)<br />
  8. 8. “Markets are conversations”<br />conversations among humans sound human<br />natural, uncontrived, honest<br />public switch quickly<br />tell us something! <br />(then we might speak to you)<br />business is only part of our lives, it’s all of yours<br />The Cluetrain Manifesto: The End of Business as Usual<br />by Christopher Locke, Rick Levine, Doc Searls, David Weinberger<br />Pub 1999 : read it for free at<br />
  9. 9. So – have a conversation with your mkt- WIIFT- contribute, join in, - have a clear company policy<br />
  10. 10. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)<br />
  11. 11. BLOGS- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO -, incl back engine<br />
  12. 12. BLOGGING SOFTWARE1. (Google)2. (popular, purists) 3. DotNetBlogEngine(Microsoft)<br />
  13. 13. BENEFITS? you’re asking the wrong question, but …<br />Better Traffic & SEO to your site<br />Fun, empowering for you/staff<br />Listen + Learn from your public<br />Gather interesting content<br />What goes around comes around<br />“Markets are conversations”<br />= the future of marketing?<br />
  14. 14. Mark Zuckerberg, Founder, Facebook<br />
  15. 15.<br />
  16. 16. Your own FACEBOOK Profile Page<br />Build your own profile<br />Maybe keep it separate <br />from biz?<br />Interact<br />WIIFT!<br />
  17. 17. Set up a FACEBOOK Group/Business Page<br />Invite ‘fans’<br />publish events, goings on<br />interactive shop window<br />Walls, Photos, discussions<br />Import blog feed, apps<br />
  18. 18. URL<br />
  19. 19. FACEBOOK Business Page<br />Link from emails/web site<br />Run it like your site<br />Feed from page to your site<br />Upload videos, pix<br />Build a community<br />
  20. 20. FACEBOOK Fan Box<br />Have your FB<br />Business page<br />Update your site<br />+ advertise FB page<br />
  21. 21. Post your own FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />cancel + monitor<br />12mn+ views ($1400)<br />
  22. 22.
  23. 23.
  24. 24. Create your FACEBOOK Ads<br />Click Advertising<br />CREATE AN ADVERT<br />Design<br />Target<br />Pricing<br />
  25. 25. FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have a reason, WIIFT, part of marketing<br />
  26. 26. SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visit social netwks(+29%)_ Twitter the fastest growing <br />
  27. 27. 3. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (…)_ link to site, updates, join in_ listings, news, events, h/opens…<br />
  28. 28. 3. TWITTER Vocab_ message = tweet_ people who tweet = tweeps_ meet up with tweeps = tweetups_ forward on tweet = retweet (RT)<br />
  29. 29.<br />
  30. 30.<br />
  31. 31. 3. TWITTER_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?<br />
  32. 32. 3. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections<br />
  33. 33. 3. TWITTER_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects<br />
  34. 34.
  35. 35. 3. TWITTER extensions_ iphone/blackberry apps_ tweetdeck (organises it all)_ (photos out as tweets)<br />
  36. 36.<br />App that synchs with twitter<br />Take photo, upload +<br />then it becomes a tweet<br />with a link to the photo<br />Can be done from mobile<br /><br />
  37. 37. Chad Hurley, Cofounder,<br />
  38. 38. Upload movies to <br />Obama did 1,678<br />87 mn views<br />Av age 45-55 yrs<br />tag ‘perth real estate’<br />DIY, free<br />
  39. 39.<br />Creates online vid<br />Code for you to use<br />‘testimonial mountain’<br />Draws in viewer<br />
  40. 40. USED TOGETHER – rinse and recycle - use and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates<br />
  41. 41. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)<br />
  42. 42. Social Media Optimisation<br />Lower ad costs<br />targetted, effective marketing<br />Raise Traffic + improved rankings<br />Fun, empowering; learn & interact<br />Drive client loyalty<br />more sales and profits<br />MOST powerful when you mix them<br />
  43. 43. THANK YOU! For More: _ charlie@aussiehome.com0411 092 669 _ search ‘aussiehome’ in FACEBOOK_ http://blog.aussiehome.com_<br />
  44. 44. Half Day Course Date: Thurs Oct 29thSession 1: 9:00am – 12:00pm, ORSession 2: 1:30pm – 4:30pm Innovation Centre, Bentley Tech ParkPrice: $99 inc GST<br />