Social Media in Real Estate - REIWA Conference

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Short 10 min presentation by Charlie Gunningham to REIWA's Annual Conference, 30 Oct 2009 - on possibilities of using social media in real estate marketing

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Social Media in Real Estate - REIWA Conference

  1. 1. Social Media for real estate<br /> with Charlie Gunningham<br />
  2. 2. Mission<br />“ putting media power back <br />in our clients’ hands ”<br />
  3. 3. Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009<br />
  4. 4. Social Media:the power back in your hands1. Facebook2. Twitter 3. Blogging<br />
  5. 5. SOCIAL MEDIA in Aus (Jun09)_Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing <br />
  6. 6. SOCIAL MEDIA = YOUR MEDIA_ You connect_ Your brand / differentiation_ Your message_ You’re tech savvy_ You save money_ Your broadcast<br />
  7. 7. 1 (a)Do your own FACEBOOK Profile Page<br />free ‘n’ easy to set up<br />people find you<br />you’re in control<br />540,000 in Perth<br />more &gt; 40 than &lt; 20<br />
  8. 8. 1 (b) Set up a FACEBOOK Business Page<br />Invite ‘fans’<br />publish events, goings on<br />interactive shop window<br />Walls, Photos, discussions<br />Import blog feed, apps<br />
  9. 9. FREE FACEBOOK Business Page e-Book<br />by Peter Fletcher<br />TheRealEstateMarketingMaven.com<br />
  10. 10. 1 (c) Post your own FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />17mn+ views ($2300)<br />
  11. 11. Have a FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have a reason, WIIFT, part of marketing<br />
  12. 12. 2. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…<br />
  13. 13. http://twitter.com/chazgunningham<br />
  14. 14. http://twitter.com/aussiehome<br />
  15. 15. 2. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections<br />
  16. 16. TWITPIC.com<br />App that synchs with twitter<br />Take photo, upload +<br />then it becomes a tweet<br />with a link to the photo<br />Can be done from mobile<br />http://twitpic.com/photos/chazgunningham<br />
  17. 17. 3. Blogs_ interactive 2-way web pages_ you “post” an opinion/story/view + allow public to comment_ you have a lot to say!_ and if you listen, you can learn too<br />
  18. 18. BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)latter can fit right inside your site<br />
  19. 19. Why? <br />Better Traffic & SEO to your site<br />Fun, empowering for you/staff<br />Listen + Learn from your public<br />Gather interesting content<br />What goes around comes around<br />“Markets are conversations”<br />
  20. 20. Blogs are fantastic for SEO!<br />
  21. 21. Social Media<br />
  22. 22. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk real estate (much)<br />
  23. 23. THANK YOU! For more…Attend a REIWA Learning course!Internet Marketing – 9th Nov or 16th DecFacebook/Twitter – 9th DecFor these slides: charlie@aussiehome.com<br />
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