Social Media in Real Estate - REIWA Conference

Social Media for real estate
with Charlie Gunningham

Mission
“ putting media power back
in our clients’ hands ”

Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009

Social Media:the power back in your hands1. Facebook2. Twitter 3. Blogging

SOCIAL MEDIA in Aus (Jun09)_Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing

SOCIAL MEDIA = YOUR MEDIA_ You connect_ Your brand / differentiation_ Your message_ You’re tech savvy_ You save money_ Your broadcast

1 (a)Do your own FACEBOOK Profile Page
free ‘n’ easy to set up
people find you
you’re in control
540,000 in Perth
more > 40 than < 20

1 (b) Set up a FACEBOOK Business Page
Invite ‘fans’
publish events, goings on
interactive shop window
Walls, Photos, discussions
Import blog feed, apps

FREE FACEBOOK Business Page e-Book
by Peter Fletcher
TheRealEstateMarketingMaven.com

1 (c) Post your own FACEBOOK Ads
Direct + targetted
Set a budget
Easy to set up, edit,
17mn+ views ($2300)

Have a FACEBOOK Policy
Addictive
Time Wasting
Haven’t got time!
You need a policy, and stick to it
Have a reason, WIIFT, part of marketing

2. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…

http://twitter.com/chazgunningham

http://twitter.com/aussiehome

2. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections

TWITPIC.com
App that synchs with twitter
Take photo, upload +
then it becomes a tweet
with a link to the photo
Can be done from mobile
http://twitpic.com/photos/chazgunningham

3. Blogs_ interactive 2-way web pages_ you “post” an opinion/story/view + allow public to comment_ you have a lot to say!_ and if you listen, you can learn too

BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)latter can fit right inside your site

Why?
Better Traffic & SEO to your site
Fun, empowering for you/staff
Listen + Learn from your public
Gather interesting content
What goes around comes around
“Markets are conversations”

Blogs are fantastic for SEO!

Social Media

SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk real estate (much)

THANK YOU! For more…Attend a REIWA Learning course!Internet Marketing – 9th Nov or 16th DecFacebook/Twitter – 9th DecFor these slides: charlie@aussiehome.com