Social Media - from sceptic to convert

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Presentation by eGroup founding President Charlie Gunningham to eGroup forum, 28 Oct 2010, on using social media in business

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Social Media - from sceptic to convert

  1. 1. Social Media – from sceptic to convert { 5 things you can do that work } Charlie Gunningham Manager, reiwa.com
  2. 2. 2Social Media / eGroup From sceptic to convert 1. Facebook community pages 2. Facebook advertising 3. LinkedIN 4. Blogging 5. Twitter, Youtube, Foursquare…
  3. 3. 3Social Media / eGroup We’re tribal You network to meet up Stay in touch Have fun Socialise Share Connect
  4. 4. 4Social Media / eGroup “Markets are conversations” conversations among humans sound human natural, uncontrived, honest public switch quickly tell ussomething! (then we might speak to you) business is only partof our lives, it’s all of yours The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger Pub 1999 : read it for free at www.cluetrain.com
  5. 5. 5Social Media / eGroup People say the darndest things
  6. 6. 6Social Media / eGroup
  7. 7. 7Social Media / eGroup
  8. 8. 8Social Media / eGroup Linda Davis, Ledyard, CT MY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL! * yes, YOU DO HAVE TIME – prioritise * have RULES, build relationships Don’t be “that guy” that abuses it! 1. Facebook Business/Community Page
  9. 9. 9Social Media / eGroup www.facebook.com/reiwa
  10. 10. 10Social Media / eGroup www.facebook.com/aussiehome
  11. 11. 11Social Media / eGroup Demographic targetting Include image Only 3/page 27mn views $4k 2. Facebook Ads
  12. 12. 12Social Media / eGroup 3. LINKEDIN.COM Facebook for Professionals Worth having a profile Online CV Find people/companies 75 million members +
  13. 13. 4. Blogging You’re asking the wrong question, but since you asked… Makes your site interactive Be the expert Better Traffic & SEO to your site Fun, empowering for you/staff Listen + Learn from your public Gather interesting content What goes around comes around
  14. 14. 14Social Media / eGroup Blogs … fantastic for Google Juice!
  15. 15. 15Social Media / eGroup 5. Twitter and the rest … Broadcast the conversation Be found Best s/engine?
  16. 16. 16Social Media / eGroup http://twitter.com/aussiehome
  17. 17. 17Social Media / eGroup http://twitter.com/reiwa
  18. 18. 18Social Media / eGroup
  19. 19. 19Social Media / eGroup www.youtube.com/aussiehometv
  20. 20. 20Social Media / eGroup Foursquare App > www.foursquare.com
  21. 21. 21Social Media / eGroup
  22. 22. 22Social Media / eGroup from sceptic to convert FREE – but time consuming CAN’T do it all, so… Outsource? WIIFT? Rules? It’s just PART of your marketing (but important)

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