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Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
Social Media for Small Business  July09
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Social Media for Small Business July09

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Workshop on using social media for small business, presented by Charlie Gunningham of aussiehome.com, to small business owners and managers, Stirling Business Centre, July 20th 2009

Workshop on using social media for small business, presented by Charlie Gunningham of aussiehome.com, to small business owners and managers, Stirling Business Centre, July 20th 2009

Published in: Business, News & Politics
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  • 1. Driving more Business & reducing marketing costs<br /><ul><li> using Facebook, Twitter and Social Media
  • 2. Stirling Business Centre, Mon July 20th 2009</li></ul>Charlie Gunningham<br />
  • 3. - Goals/Intro, Definitions - Blogs, Facebook, Twitter - Youtube, LinkedIn, - Policy, Conclusion, Takeaways<br />
  • 4. OBJECTIVES3 things you want to get out of today?<br />
  • 5. CAR PARKthings that may have to be handled later<br />
  • 6.
  • 7. HISTORY<br />
  • 8. ARPANET, 1968<br />
  • 9.
  • 10. Net EFFECTS 1. How many of you have purchased something on the Internet in the last 6 months? 2. How many times have you used the Internet as an information source, before buying offline?3. How many hours a day are you on the Internet?4. How many emails do you send/receive/day?5. What happens in your office (and to you) if you do not have internet connection and/or your emails go down? <br />
  • 11. Net EFFECTS<br />
  • 12.
  • 13. TRAD ADVERTISER … doesn’t do it for me anymorehttp://www.youtube.com/watch?v=heSudg-tfIk<br />
  • 14.
  • 15. Major shifts happen slowly- the frog in hot water - climate change- ageing process<br />
  • 16. 1994 Age ofSurf<br />1998 Age ofSearch<br />NOW Age ofSocial (media)<br />
  • 17. 1960-2000Golden Ageof Advertising<br />
  • 18. Fragmentationof all media<br />
  • 19. Demise of tradmedia<br />
  • 20. Warren Buffett (May 2009)“ I would not buy a newspaper stock at any price … their business model is over”<br />
  • 21. SOCIAL MEDIA – defined Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. http://en.wikipedia.org/wiki/Social_mediaincl blogs, youtube, facebook, twitter, flickr, slideshare, …<br />
  • 22. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitors (yet)<br />
  • 23. TV clips…OLD Media – controlled “gates of distribution “but not anymore<br />
  • 24. “Markets are conversations”<br />conversations among humans sound human<br />natural, uncontrived, honest<br />public switch quickly<br />tell us something! <br />(then we might speak to you)<br />business is only part of our lives, it’s all of yours<br />The Cluetrain Manifesto: The End of Business as Usual<br />by Christopher Locke, Rick Levine, Doc Searls, David Weinberger<br />Pub 1999 : read it for free at www.cluetrain.com<br />
  • 25. … people want to talk!<br />
  • 26. “Markets are conversations”<br />Every ‘deal’ is <br />a series of <br />conversations<br />
  • 27. So – have a conversation with your mkt- WIIFT- contribute, join in, - have a clear company policy<br />
  • 28. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)<br />
  • 29. BLOGS- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine<br />
  • 30. BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)? Who wants to do one right now?<br />
  • 31. THE RULES…<br />not expensive in $’s<br />Blog often, blog interesting<br />Show yourpassion<br />Encourage staff to blog<br />Be authentic<br />Ideas spread<br />Allow publicto comment<br />
  • 32. BENEFITS? you’re asking the wrong question, but …<br />Better Traffic & SEO to your site<br />Fun, empowering for you/staff<br />Listen + Learn from your public<br />Gather interesting content<br />What goes around comes around<br />“Markets are conversations”<br />= the future of marketing?<br />
  • 33. Look at blogs, read loads of them<br />If you had a soap box, <br />what you speak about? <br />Start one today<br />? THINK NOW –<br />how might you use this?<br />
  • 34. PODCASTING- audio file (usually)- record interview, testimonial…- have them downloadablewww.byoaudio.com<br />
  • 35. FORUMS- interactive, Q&A- opinions, learn from customers?- you/they post question points- comments ‘thread’ / link thru’&gt;&gt; seabreeze.com.au Platforms: BeeHiveForum.net …<br />
  • 36. Mark Zuckerberg, Founder, Facebook<br />
  • 37. Do your own FACEBOOK Page<br />free ‘n’ easy to set up<br />people find you<br />you’re in control<br />540,000 in Perth<br />more &gt; 40 than &lt; 20<br />500+/day in Perth join<br />
  • 38. Facebook.com/gunningham<br />Update words/photos<br />Wall/Info, News Feed<br />Comments/Likes<br />Friending Policy<br />Privacy Settings<br />Controls for ads/pages<br />
  • 39. Set up a FACEBOOK Group/Business Page<br />Invite ‘fans’<br />publish events, goings on<br />interactive shop window<br />Walls, Photos, discussions<br />Import blog feed, apps<br />
  • 40. FACEBOOK Business Page<br />Link from emails/web site<br />Run it like your site<br />Feed from page to your site<br />Upload videos<br />Build a community<br />
  • 41. Post your own FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />cancel + monitor<br />11mn+ views ($1400)<br />
  • 42. Post your own FACEBOOK Ads<br />Bid / Budget<br />Impressions<br />Clicks<br />Click Thru Rate<br />Cost per Click<br />Cost / Thousand Imp’s<br />
  • 43. TWITTER in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o<br />
  • 44. Biz Stone, Founder, Twitter.com<br />
  • 45. TWITTER! (your own)<br />55mn monthly UBs<br />Growing fast<br />Very easy to update<br />‘micro-blogging’<br />Word out, top of mind<br />Own thoughts, profiling<br />
  • 46. TWITTER! (your own)<br />Own domain extension – grab it!<br />Link and retweet<br />Post your own news<br />Use tr.im to shorten links<br />Follow everyone?<br />Link back to your site<br />
  • 47. TWITTER! (company)<br />Own domain extension – grab it!<br />Same concept, but company<br />Backgrounds<br />Themes/#<br />Saved searches<br />Tweetdeck<br />Update from mobiles<br />
  • 48. TWITPIC.com<br />App that synchs with twitter<br />Take photo, upload +<br />then it becomes a tweet<br />with a link to the photo<br />Can be done from mobile<br />http://twitpic.com/photos/chazgunningham<br />
  • 49. Chad Hurley, Cofounder, Youtube.com<br />
  • 50. Upload movies to <br />Obama did 1,678<br />87 mn views<br />Av age 45-55 yrs<br />tag ‘perth real estate’<br />DIY, free<br />
  • 51. www.youtube.com/aussiehometv<br />Creates online vid<br />Code for you to use<br />‘testimonial mountain’<br />Draws in viewer<br />
  • 52. LINKEDIN.com<br />Professional networking<br />Makes connections visible<br />Worth being there<br />Est 2003<br />40 mn members<br />http://www.youtube.com/watch?v=IzT3JVUGUzM<br />
  • 53. LINKEDIN.com<br />Professional networking<br />Makes connections visible<br />Worth being there<br />Est 2003<br />40 mn members<br />
  • 54. Flickr.com<br />Est 2004<br />Photo sharing<br />Galleries, comments<br />Company web address<br />3.6bn images<br />Bought by Yahoo!<br />
  • 55. Flickr.com<br />Tag photos<br />Organise into sets<br />Storage for blog pix<br />Create your own space<br />Need yahoo email (free)<br />
  • 56. USED TOGETHER – rinse and recycle - use tr.im and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates<br />
  • 57. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)<br />
  • 58. Social Media Optimisation<br />Lower ad costs<br />targetted, effective marketing<br />Raise Traffic + improved rankings<br />Fun, empowering; learn & interact<br />Drive client loyalty<br />more sales and profits<br />MOST powerful when you mix them<br />
  • 59. THANK YOU! - contact Netway for web work- keep an eye on aussiehome.com- and all the best with social media!- for these slides, contact me…charlie@aussiehome.com0411 092 669<br />

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