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Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
Social Media for small business
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Social Media for small business

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A half day course on using social media for small business - latest stats, uses and examples of precisely how to deploy social media as part of your online marketing strategy.

A half day course on using social media for small business - latest stats, uses and examples of precisely how to deploy social media as part of your online marketing strategy.

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  • 1. Driving more Business & reducing marketing costs
    • using Facebook, Twitter and Social Media
    • 2. InnovationCentre, Bentley Tech Park, Oct 29th 2009
    Charlie Gunningham
  • 3.
  • 4. - Goals/Intro, Definitions - Blogs, Facebook, - Twitter, Youtube, - LinkedIn, - Policy, Conclusion, and Takeaways
  • 5. OBJECTIVES3 things you want to get out of today?
  • 6. CAR PARKthings that may have to be handled later
  • 7.
  • 8. HISTORY
  • 9. ARPANET, 1968
  • 10.
  • 11. Net EFFECTS 1. How many of you have purchased something on the Internet in the last 6 months? 2. How many times have you used the Internet as an information source, before buying offline?3. How many hours a day are you on the Internet?4. How many emails do you send/receive/day?5. What happens in your office (and to you) if you do not have internet connection and/or your emails go down?
  • 12. Net EFFECTS
  • 13.
  • 14. TRAD ADVERTISER … doesn’t do it for me anymorehttp://www.youtube.com/watch?v=heSudg-tfIk
  • 15.
  • 16. Major shifts happen slowly- the frog in hot water - climate change- ageing process
  • 17. 1994 Age ofSurf
    1998 Age ofSearch
    NOW Age ofSocial (media)
  • 18. 1960-2000Golden Ageof Advertising
  • 19. Fragmentationof all media
  • 20. Demise of tradmedia
  • 21. Warren Buffett (May 2009)“ I would not buy a newspaper stock at any price … their business model is over”
  • 22. Ad Spend in Australia - 09/101. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m 3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009
  • 23. INTERNET USE – Globally/Australia_ Created 1990, Web Sites 1994, Search 1998_ Total World Pop (09) 6.7bn, Internet Users 1.7bn (25%)_ Aus: Pop 21mn, Net 17mn (81%) (user growth 156% since 2000)
  • 24. SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing
  • 25. Facebook Stats _ 540,000+ in Perth are on Facebook _ more over aged 40 (150k) than under 20 (143k)It’s not a question of WHETHER, it’s a question of HOW you are there(very similar to “The Internet” in 1999?)
  • 26. SOCIAL MEDIA – defined Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. http://en.wikipedia.org/wiki/Social_mediaincl blogs, youtube, facebook, twitter, flickr, slideshare, …
  • 27. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitors (yet)
  • 28. TV clips…OLD Media – controlled “gates of distribution “but not anymore
  • 29. “Markets are conversations”
    conversations among humans sound human
    natural, uncontrived, honest
    public switch quickly
    tell us something!
    (then we might speak to you)
    business is only part of our lives, it’s all of yours
    The Cluetrain Manifesto: The End of Business as Usual
    by Christopher Locke, Rick Levine, Doc Searls, David Weinberger
    Pub 1999 : read it for free at www.cluetrain.com
  • 30. … people want to talk!
  • 31. “Markets are conversations”
    Every ‘deal’ is
    a series of
    conversations
  • 32. So – have a conversation with your mkt- WIIFT- contribute, join in, - have a clear company policy
  • 33. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)
  • 34. BLOGS- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine
  • 35. BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)? Who wants to do one right now?
  • 36. THE RULES…
    not expensive in $’s
    Blog often, blog interesting
    Show yourpassion
    Encourage staff to blog
    Be authentic
    Ideas spread
    Allow publicto comment
  • 37. BENEFITS? you’re asking the wrong question, but …
    Better Traffic & SEO to your site
    Fun, empowering for you/staff
    Listen + Learn from your public
    Gather interesting content
    What goes around comes around
    “Markets are conversations”
    = the future of marketing?
  • 38. Look at blogs, read loads of them
    If you had a soap box,
    what you speak about?
    Start one today
    ? THINK NOW –
    how might you use this?
  • 39. PODCASTING- audio file (usually)- record interview, testimonial…- have them downloadablewww.byoaudio.com
  • 40. FORUMS- interactive, Q&A- opinions, learn from customers?- you/they post question points- comments ‘thread’ / link thru’>> seabreeze.com.au Platforms: BeeHiveForum.net …
  • 41. Mark Zuckerberg, Founder, Facebook
  • 42. Do your own FACEBOOK Page
    free ‘n’ easy to set up
    people find you
    you’re in control
    540,000 in Perth
    more > 40 than < 20
    500+/day in Perth join
  • 43.
  • 44. Facebook.com/gunningham
    Update words/photos
    Wall/Info, News Feed
    Comments/Likes
    Friending Policy
    Privacy Settings
    Controls for ads/pages
  • 45. Set up a FACEBOOK Group/Business Page
    Invite ‘fans’
    publish events, goings on
    interactive shop window
    Walls, Photos, discussions
    Import blog feed, apps
  • 46. FACEBOOK Business Page
    Link from emails/web site
    Run it like your site
    Feed from page to your site
    Upload videos
    Build a community
  • 47. Post your own FACEBOOK Ads
    Direct + targetted
    Set a budget
    Easy to set up, edit,
    cancel + monitor
    16mn+ views ($2300)
  • 48. Post your own FACEBOOK Ads
    Bid / Budget
    Impressions
    Clicks
    Click Thru Rate
    Cost per Click
    Cost / Thousand Imp’s
  • 49.
  • 50.
  • 51. TWITTER in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o
  • 52. Biz Stone, Founder, Twitter.com
  • 53.
  • 54. TWITTER! (your own)
    55mn monthly UBs
    Growing fast
    Very easy to update
    ‘micro-blogging’
    Word out, top of mind
    Own thoughts, profiling
  • 55. TWITTER! (your own)
    Own domain extension – grab it!
    Link and retweet
    Post your own news
    Use tr.im to shorten links
    Follow everyone?
    Link back to your site
  • 56. TWITTER! (company)
    Own domain extension – grab it!
    Same concept, but company
    Backgrounds
    Themes/#
    Saved searches
    Tweetdeck
    Update from mobiles
  • 57. TWITPIC.com
    App that synchs with twitter
    Take photo, upload +
    then it becomes a tweet
    with a link to the photo
    Can be done from mobile
    http://twitpic.com/photos/chazgunningham
  • 58. Chad Hurley, Cofounder, Youtube.com
  • 59. Upload movies to
    Obama did 1,678
    87 mn views
    Av age 45-55 yrs
    tag ‘perth real estate’
    DIY, free
  • 60. www.youtube.com/aussiehometv
    Creates online vid
    Code for you to use
    ‘testimonial mountain’
    Draws in viewer
  • 61. LINKEDIN.com
    Professional networking
    Makes connections visible
    Worth being there
    Est 2003
    40 mn members
    http://www.youtube.com/watch?v=IzT3JVUGUzM
  • 62. LINKEDIN.com
    Professional networking
    Makes connections visible
    Worth being there
    Est 2003
    40 mn members
  • 63. Flickr.com
    Est 2004
    Photo sharing
    Galleries, comments
    Company web address
    3.6bn images
    Bought by Yahoo!
  • 64. Flickr.com
    Tag photos
    Organise into sets
    Storage for blog pix
    Create your own space
    Need yahoo email (free)
  • 65. USED TOGETHER – rinse and recycle - use tr.im and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates
  • 66. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)
  • 67. Social Media Optimisation
    Lower ad costs
    targetted, effective marketing
    Raise Traffic + improved rankings
    Fun, empowering; learn & interact
    Drive client loyalty
    more sales and profits
    MOST powerful when you mix them
  • 68. Conclusions from today_ what are they - for you?Take-Aways from today_ what are you going to do about this … as of tomorrow?
  • 69. THANK YOU! - contact me for web work- contact Netway for IT support- and all the best with social media!- for these slides, contact me…charlie@aussiehome.com0411 092 669

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