Social Media for small business

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    Social Media for small business - Presentation Transcript

    1. Driving more Business & reducing marketing costs
      • using Facebook, Twitter and Social Media
      • InnovationCentre, Bentley Tech Park, Oct 29th 2009
      Charlie Gunningham
    2. - Goals/Intro, Definitions - Blogs, Facebook, - Twitter, Youtube, - LinkedIn, - Policy, Conclusion, and Takeaways
    3. OBJECTIVES3 things you want to get out of today?
    4. CAR PARKthings that may have to be handled later
    5. HISTORY
    6. ARPANET, 1968
    7. Net EFFECTS 1. How many of you have purchased something on the Internet in the last 6 months? 2. How many times have you used the Internet as an information source, before buying offline?3. How many hours a day are you on the Internet?4. How many emails do you send/receive/day?5. What happens in your office (and to you) if you do not have internet connection and/or your emails go down?
    8. Net EFFECTS
    9. TRAD ADVERTISER … doesn’t do it for me anymorehttp://www.youtube.com/watch?v=heSudg-tfIk
    10. Major shifts happen slowly- the frog in hot water - climate change- ageing process
    11. 1994 Age ofSurf
      1998 Age ofSearch
      NOW Age ofSocial (media)
    12. 1960-2000Golden Ageof Advertising
    13. Fragmentationof all media
    14. Demise of tradmedia
    15. Warren Buffett (May 2009)“ I would not buy a newspaper stock at any price … their business model is over”
    16. Ad Spend in Australia - 09/101. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m 3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009
    17. INTERNET USE – Globally/Australia_ Created 1990, Web Sites 1994, Search 1998_ Total World Pop (09) 6.7bn, Internet Users 1.7bn (25%)_ Aus: Pop 21mn, Net 17mn (81%) (user growth 156% since 2000)
    18. SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing
    19. Facebook Stats _ 540,000+ in Perth are on Facebook _ more over aged 40 (150k) than under 20 (143k)It’s not a question of WHETHER, it’s a question of HOW you are there(very similar to “The Internet” in 1999?)
    20. SOCIAL MEDIA – defined Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. http://en.wikipedia.org/wiki/Social_mediaincl blogs, youtube, facebook, twitter, flickr, slideshare, …
    21. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitors (yet)
    22. TV clips…OLD Media – controlled “gates of distribution “but not anymore
    23. “Markets are conversations”
      conversations among humans sound human
      natural, uncontrived, honest
      public switch quickly
      tell us something!
      (then we might speak to you)
      business is only part of our lives, it’s all of yours
      The Cluetrain Manifesto: The End of Business as Usual
      by Christopher Locke, Rick Levine, Doc Searls, David Weinberger
      Pub 1999 : read it for free at www.cluetrain.com
    24. … people want to talk!
    25. “Markets are conversations”
      Every ‘deal’ is
      a series of
      conversations
    26. So – have a conversation with your mkt- WIIFT- contribute, join in, - have a clear company policy
    27. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)
    28. BLOGS- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine
    29. BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)? Who wants to do one right now?
    30. THE RULES…
      not expensive in $’s
      Blog often, blog interesting
      Show yourpassion
      Encourage staff to blog
      Be authentic
      Ideas spread
      Allow publicto comment
    31. BENEFITS? you’re asking the wrong question, but …
      Better Traffic & SEO to your site
      Fun, empowering for you/staff
      Listen + Learn from your public
      Gather interesting content
      What goes around comes around
      “Markets are conversations”
      = the future of marketing?
    32. Look at blogs, read loads of them
      If you had a soap box,
      what you speak about?
      Start one today
      ? THINK NOW –
      how might you use this?
    33. PODCASTING- audio file (usually)- record interview, testimonial…- have them downloadablewww.byoaudio.com
    34. FORUMS- interactive, Q&A- opinions, learn from customers?- you/they post question points- comments ‘thread’ / link thru’>> seabreeze.com.au Platforms: BeeHiveForum.net …
    35. Mark Zuckerberg, Founder, Facebook
    36. Do your own FACEBOOK Page
      free ‘n’ easy to set up
      people find you
      you’re in control
      540,000 in Perth
      more > 40 than < 20
      500+/day in Perth join
    37. Facebook.com/gunningham
      Update words/photos
      Wall/Info, News Feed
      Comments/Likes
      Friending Policy
      Privacy Settings
      Controls for ads/pages
    38. Set up a FACEBOOK Group/Business Page
      Invite ‘fans’
      publish events, goings on
      interactive shop window
      Walls, Photos, discussions
      Import blog feed, apps
    39. FACEBOOK Business Page
      Link from emails/web site
      Run it like your site
      Feed from page to your site
      Upload videos
      Build a community
    40. Post your own FACEBOOK Ads
      Direct + targetted
      Set a budget
      Easy to set up, edit,
      cancel + monitor
      16mn+ views ($2300)
    41. Post your own FACEBOOK Ads
      Bid / Budget
      Impressions
      Clicks
      Click Thru Rate
      Cost per Click
      Cost / Thousand Imp’s
    42. TWITTER in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o
    43. Biz Stone, Founder, Twitter.com
    44. TWITTER! (your own)
      55mn monthly UBs
      Growing fast
      Very easy to update
      ‘micro-blogging’
      Word out, top of mind
      Own thoughts, profiling
    45. TWITTER! (your own)
      Own domain extension – grab it!
      Link and retweet
      Post your own news
      Use tr.im to shorten links
      Follow everyone?
      Link back to your site
    46. TWITTER! (company)
      Own domain extension – grab it!
      Same concept, but company
      Backgrounds
      Themes/#
      Saved searches
      Tweetdeck
      Update from mobiles
    47. TWITPIC.com
      App that synchs with twitter
      Take photo, upload +
      then it becomes a tweet
      with a link to the photo
      Can be done from mobile
      http://twitpic.com/photos/chazgunningham
    48. Chad Hurley, Cofounder, Youtube.com
    49. Upload movies to
      Obama did 1,678
      87 mn views
      Av age 45-55 yrs
      tag ‘perth real estate’
      DIY, free
    50. www.youtube.com/aussiehometv
      Creates online vid
      Code for you to use
      ‘testimonial mountain’
      Draws in viewer
    51. LINKEDIN.com
      Professional networking
      Makes connections visible
      Worth being there
      Est 2003
      40 mn members
      http://www.youtube.com/watch?v=IzT3JVUGUzM
    52. LINKEDIN.com
      Professional networking
      Makes connections visible
      Worth being there
      Est 2003
      40 mn members
    53. Flickr.com
      Est 2004
      Photo sharing
      Galleries, comments
      Company web address
      3.6bn images
      Bought by Yahoo!
    54. Flickr.com
      Tag photos
      Organise into sets
      Storage for blog pix
      Create your own space
      Need yahoo email (free)
    55. USED TOGETHER – rinse and recycle - use tr.im and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates
    56. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)
    57. Social Media Optimisation
      Lower ad costs
      targetted, effective marketing
      Raise Traffic + improved rankings
      Fun, empowering; learn & interact
      Drive client loyalty
      more sales and profits
      MOST powerful when you mix them
    58. Conclusions from today_ what are they - for you?Take-Aways from today_ what are you going to do about this … as of tomorrow?
    59. THANK YOU! - contact me for web work- contact Netway for IT support- and all the best with social media!- for these slides, contact me…charlie@aussiehome.com0411 092 669

    + aussiehome.comaussiehome.com, 3 weeks ago

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