Leadership Circle, with commentary

Leadership Circle
with Charlie Gunningham

Our Mission
“ putting media power back
in our clients’ hands ”

Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009

Internet Media:the power back in your hands1. Your Site + Google2. Facebook3. Twitter 4. Enewsletters5. Blogging

YOUR SITE = YOUR MEDIA_ Your brand / differentiation_ Only your listings_ Your message_ Grab emails_ Make a connection_ Your broadcast

YOUR SITE : latest_ is it in old/latest language? _ how it is on Google?_ does it upload to Google RE?_ does it have latest features?_ video? Mapping? StreetView? Blog? etc… etc…

asp vsaspx (Dotnet)_ asp no longer supported (but will work)_ asp will not support future innovations_ aspx search more robust + faster_ aspx better support, XML-componentswe’ve not coded in asp since mid 2007

1. GOOGLE – being found (SEO)_ It’s not rocket science_ Google reads text_ Title tag (80 characters)_ blogs are great_ update/fresh

REIWA Property Management Breakfast, 16th July 2009 Slide 11

Just a few case examples…_ “broome real estate” hutchrealstate.com.au_ “northbridge apartments for sale” limnios.com _ “subiaco real estate” paxtonhoad.com.au

1. GOOGLE – being found (SEO)_ think of phrases they’d put in (now!)_ test them out on Google…_ how do you fare?_ employ SEO tactics_ keep an eye on it, brag about it!_ it’s credibility (free organic search)

2. GOOGLE Real Estate_ July 6th, 2009, 3pm_ new way of being found_ aussiehome, REIWA, upload for you_ your web sites can also be uploaded_ REA and domain are not (yet?ever?)

http://maps.google.com.au/realestate

2. GOOGLE Real Estate_ get yourself on there ($150 to code it)_ future: your web site + google?_ makes your site most important_ is there any danger here? Not for you, but YES for large real estate portal biz models

2. Facebook.comMark Zuckerberg, Founder

Do your own FACEBOOK Profile Page
free ‘n’ easy to set up
people find you
you’re in control
540,000 in Perth
more > 40 than < 20
500+/day in Perth join

http://www.facebook.com/gunningham

Your own FACEBOOK Profile Page
Build your own profile
Maybe keep it separate
from biz?
Interact
WIIFT!

Update words/photos
Wall/Info, News Feed
Comments/Likes
Friending Policy
Privacy Settings
Controls for ads/pages

Set up a FACEBOOK Group/Business Page
Invite ‘fans’
publish events, goings on
interactive shop window
Walls, Photos, discussions
Import blog feed, apps

http://www.facebook.com/...unique URL

FACEBOOK Business Page
Link from emails/web site
Run it like your site
Feed from page to your site
Upload videos
Build a community

FREE FACEBOOK Business Page e-Book
by Peter Fletcher
TheRealEstateMarketingMaven.com

FACEBOOK Fan Box
Have your FB
Business page
Update your site
+ advertise FB page

Post your own FACEBOOK Ads
Direct + targetted
Set a budget
Easy to set up, edit,
cancel + monitor
12mn+ views ($1400)

Post your own FACEBOOK Ads
Bid / Budget
Impressions
Clicks
Click Thru Rate
Cost per Click
Cost / Thousand Imp’s

Create your FACEBOOK Ads
Click Advertising
CREATE AN ADVERT
Design
Target
Pricing

FACEBOOK Policy
Addictive
Time Wasting
Haven’t got time!
You need a policy, and stick to it
Have a reason, WIIFT, part of marketing

SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing

3. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…

Biz Stone, Founder, Twitter.com

3. TWITTER Vocab_ message = tweet_ people who tweet = tweeps_ meet up with tweeps = tweetups_ forward on tweet = retweet (RT)

http://twitter.com/chazgunningham

http://twitter.com/aussiehome

3. TWITTER_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?

3. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections

3. TWITTER_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects

3. TWITTER extensions_ iphone/blackberry apps_ tweetdeck (organises it all)_ twitpic.com (photos out as tweets)

TWITPIC.com
App that synchs with twitter
Take photo, upload +
then it becomes a tweet
with a link to the photo
Can be done from mobile
http://twitpic.com/photos/chazgunningham

4. eNewsletters_ client database_ easy to edit templates_ flick the switch, off they go_ news, events, stats, advice_ no print cost, collect emails

4. eNewsletters_ enewslettersonline.com (Vic Park, talk with Sue Nesci, $695 set up, from $275/yr)_ custom made one; inc SMS too? (talk to aussiehome.com, can be custom made, linked to site)

4. eNewsletters_ sign up from yr web site_ unsubscribe/privacy_ keep top of mind, direct_ WIIFT

5. Video/Podcasts_ video = compulsive on the web_ podcasts = usu. Audio_ interact directly_ upload to Youtube

Chad Hurley, Cofounder, Youtube.com

Aussiehome TV show…

Upload movies to
Obama did 1,678
87 mn views
Av age 45-55 yrs
tag ‘perth real estate’
DIY, free

www.youtube.com/aussiehometv
Creates online vid
Code for you to use
‘testimonial mountain’
Draws in viewer

“perth real estate” search on Youtube…

5. Podcasts_ record audio_ convert to podcast (byoaudio.com)_ paste web address onto property_ testimonials, talk about property, the area, the market…

6. Blogs_ interactive 2-way web pages_ you “post” an opinion/story/view + allow public to comment_ you have a lot to say!_ and if you listen, you can learn too

Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)

BLOGS- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine

BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)latter can fit right inside your site

THE RULES…
not expensive in $’s
Blog often, blog interesting
Show yourpassion
Encourage staff to blog
Be authentic
Ideas spread
Allow publicto comment

BENEFITS?
Better Traffic & SEO to your site
Fun, empowering for you/staff
Listen + Learn from your public
Gather interesting content
What goes around comes around
“Markets are conversations”

Blogs are fantastic for SEO!

LINKEDIN.com
Professional networking
Makes connections visible
Worth being there
Est 2003
40 mn members
http://www.youtube.com/watch?v=IzT3JVUGUzM

LINKEDIN.com
Professional networking
Makes connections visible
Worth being there
Est 2003
40 mn members

Flickr.com
Est 2004
Photo sharing
Galleries, comments
Company web address
3.6bn images
Bought by Yahoo!

Flickr.com
Tag photos
Organise into sets
Storage for blog pix
Create your own space
Need yahoo email (free)

USED TOGETHER – rinse and recycle - use bit.ly and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates

SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)

THANK YOU! _ loads of ideas_ feedback forms/follow ups?- for these slides, contact me…charlie@aussiehome.com

FUTURE DATES3rd Sept, Wembley – GOLF DAY!19th Oct, 9am-1pm - Facebook course (4 CPD pts), REIWA 2-5pm – Twitter course (3 CPD pts), REIWA9th Nov, 9am-5pm – Internet Mkting course (7 CPD pts), REIWANov – tba – Facebook and Twitter in Computer Labs UWA 2nd Dec, 9am-1pm - Facebook course (4 CPD pts), REIWA 2-5pm – Twitter course (3 CPD pts), REIWA2nd Dec – aussiehome.com’s 10th birthday party with bowls!

Leadership Circle, with commentary

by aussiehome.com on Aug 29, 2009

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Leadership Circle, with commentary — Presentation Transcript