Leadership Circle with Charlie Gunningham

Our Mission“ putting media power back in our clients’ hands ”

Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009

Internet Media:the power back in your hands1. Your Site + Google2. Facebook3. Twitter 4. Enewsletters5. Blogging

YOUR SITE = YOUR MEDIA_ Your brand / differentiation_ Only your listings_ Your message_ Grab emails_ Make a connection_ Your broadcast

YOUR SITE : latest_ is it in old/latest language? _ how it is on Google?_ does it upload to Google RE?_ does it have latest features?_ video? Mapping? StreetView? Blog? etc… etc…

asp vsaspx (Dotnet)_ asp no longer supported (but will work)_ asp will not support future innovations_ aspx search more robust + faster_ aspx better support, XML-componentswe’ve not coded in asp since mid 2007

1. GOOGLE – being found (SEO)_ It’s not rocket science_ Google reads text_ Title tag (80 characters)_ blogs are great_ update/fresh

REIWA Property Management Breakfast, 16th July 2009 Slide 11

Just a few case examples…_ “broome real estate” hutchrealstate.com.au_ “northbridge apartments for sale” limnios.com _ “subiaco real estate” paxtonhoad.com.au

1. GOOGLE – being found (SEO)_ think of phrases they’d put in (now!)_ test them out on Google…_ how do you fare?_ employ SEO tactics_ keep an eye on it, brag about it!_ it’s credibility (free organic search)

2. GOOGLE Real Estate_ July 6th, 2009, 3pm_ new way of being found_ aussiehome, REIWA, upload for you_ your web sites can also be uploaded_ REA and domain are not (yet?ever?)

http://maps.google.com.au/realestate

2. GOOGLE Real Estate_ get yourself on there ($150 to code it)_ future: your web site + google?_ makes your site most important_ is there any danger here? Not for you, but YES for large real estate portal biz models

2. Facebook.comMark Zuckerberg, Founder

Do your own FACEBOOK Profile Pagefree ‘n’ easy to set uppeople find youyou’re in control540,000 in Perthmore > 40 than < 20500+/day in Perth join

http://www.facebook.com/gunningham

Your own FACEBOOK Profile PageBuild your own profileMaybe keep it separate from biz?InteractWIIFT!

Update words/photosWall/Info, News FeedComments/LikesFriending PolicyPrivacy SettingsControls for ads/pages

Set up a FACEBOOK Group/Business PageInvite ‘fans’publish events, goings oninteractive shop windowWalls, Photos, discussionsImport blog feed, apps

http://www.facebook.com/...unique URL

FACEBOOK Business PageLink from emails/web siteRun it like your siteFeed from page to your siteUpload videosBuild a community

FREE FACEBOOK Business Page e-Bookby Peter FletcherTheRealEstateMarketingMaven.com

FACEBOOK Fan BoxHave your FBBusiness pageUpdate your site+ advertise FB page

Post your own FACEBOOK AdsDirect + targettedSet a budgetEasy to set up, edit, cancel + monitor12mn+ views ($1400)

Post your own FACEBOOK AdsBid / BudgetImpressionsClicksClick Thru RateCost per ClickCost / Thousand Imp’s

Create your FACEBOOK AdsClick AdvertisingCREATE AN ADVERTDesignTargetPricing

FACEBOOK PolicyAddictiveTime WastingHaven’t got time!You need a policy, and stick to itHave a reason, WIIFT, part of marketing

SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing

3. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…

Biz Stone, Founder, Twitter.com

3. TWITTER Vocab_ message = tweet_ people who tweet = tweeps_ meet up with tweeps = tweetups_ forward on tweet = retweet (RT)

http://twitter.com/chazgunningham

http://twitter.com/aussiehome

3. TWITTER_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?

3. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections

3. TWITTER_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects

3. TWITTER extensions_ iphone/blackberry apps_ tweetdeck (organises it all)_ twitpic.com (photos out as tweets)

TWITPIC.comApp that synchs with twitterTake photo, upload +then it becomes a tweetwith a link to the photoCan be done from mobilehttp://twitpic.com/photos/chazgunningham

4. eNewsletters_ client database_ easy to edit templates_ flick the switch, off they go_ news, events, stats, advice_ no print cost, collect emails

4. eNewsletters_ enewslettersonline.com (Vic Park, talk with Sue Nesci, $695 set up, from $275/yr)_ custom made one; inc SMS too? (talk to aussiehome.com, can be custom made, linked to site)

4. eNewsletters_ sign up from yr web site_ unsubscribe/privacy_ keep top of mind, direct_ WIIFT

5. Video/Podcasts_ video = compulsive on the web_ podcasts = usu. Audio_ interact directly_ upload to Youtube

Chad Hurley, Cofounder, Youtube.com

Aussiehome TV show…

Upload movies to Obama did 1,67887 mn viewsAv age 45-55 yrstag ‘perth real estate’DIY, free

www.youtube.com/aussiehometvCreates online vidCode for you to use‘testimonial mountain’Draws in viewer

“perth real estate” search on Youtube…

5. Podcasts_ record audio_ convert to podcast (byoaudio.com)_ paste web address onto property_ testimonials, talk about property, the area, the market…

6. Blogs_ interactive 2-way web pages_ you “post” an opinion/story/view + allow public to comment_ you have a lot to say!_ and if you listen, you can learn too

Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)

BLOGS- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine

BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)latter can fit right inside your site

THE RULES…not expensive in $’sBlog often, blog interestingShow yourpassionEncourage staff to blogBe authenticIdeas spreadAllow publicto comment

BENEFITS? Better Traffic & SEO to your siteFun, empowering for you/staffListen + Learn from your publicGather interesting contentWhat goes around comes around“Markets are conversations”

Blogs are fantastic for SEO!

LINKEDIN.comProfessional networkingMakes connections visibleWorth being thereEst 200340 mn membershttp://www.youtube.com/watch?v=IzT3JVUGUzM

LINKEDIN.comProfessional networkingMakes connections visibleWorth being thereEst 200340 mn members

Flickr.comEst 2004Photo sharingGalleries, commentsCompany web address3.6bn imagesBought by Yahoo!

Flickr.comTag photosOrganise into setsStorage for blog pixCreate your own spaceNeed yahoo email (free)

USED TOGETHER – rinse and recycle - use bit.ly and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates

SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)

THANK YOU! _ loads of ideas_ feedback forms/follow ups?- for these slides, contact me…charlie@aussiehome.com

FUTURE DATES3rd Sept, Wembley – GOLF DAY!19th Oct, 9am-1pm - Facebook course (4 CPD pts), REIWA 2-5pm – Twitter course (3 CPD pts), REIWA9th Nov, 9am-5pm – Internet Mkting course (7 CPD pts), REIWANov – tba – Facebook and Twitter in Computer Labs UWA 2nd Dec, 9am-1pm - Facebook course (4 CPD pts), REIWA 2-5pm – Twitter course (3 CPD pts), REIWA2nd Dec – aussiehome.com’s 10th birthday party with bowls!