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Leadership Circle<br />					with Charlie Gunningham<br />
Our Mission<br />“ putting media power back<br />              in our clients’ hands ”<br />
Ad Spend in Australia - 09/10*1. Takeaway Food    		…..….$3343m        2. Real Estate Agents		……...$1563m3. Auto Industry ...
Internet Media:the power back in your hands1. Your Site + Google2. Facebook3. Twitter 4. Enewsletters5. Blogging<br />
YOUR SITE = YOUR MEDIA_ Your brand / differentiation_ Only your listings_ Your message_ Grab emails_ Make a connection_ Yo...
YOUR SITE : latest_ is it in old/latest language? _ how it is on Google?_ does it upload to Google RE?_ does it have lates...
asp vsaspx (Dotnet)_ asp no longer supported (but will work)_ asp will not support future innovations_ aspx search more ro...
1. GOOGLE – being found (SEO)_ It’s not rocket science_ Google reads text_ Title tag (80 characters)_ blogs are great_ upd...
REIWA Property Management Breakfast, 16th July 2009		          Slide 11<br />
Just a few case examples…_ “broome real estate” hutchrealstate.com.au_ “northbridge apartments for sale” limnios.com _ “su...
1. GOOGLE – being found (SEO)_ think of phrases they’d put in (now!)_ test them out on Google…_ how do you fare?_ employ S...
2. GOOGLE Real Estate_ July 6th, 2009, 3pm_ new way of being found_ aussiehome, REIWA, upload for you_ your web sites can ...
http://maps.google.com.au/realestate<br />
2. GOOGLE Real Estate_ get yourself on there ($150 to code it)_ future: your web site + google?_ makes your site most impo...
2. Facebook.comMark Zuckerberg, Founder<br />
Do your own FACEBOOK Profile Page<br />free ‘n’ easy to set up<br />people find you<br />you’re in control<br />540,000 in...
http://www.facebook.com/gunningham<br />
Your own FACEBOOK Profile Page<br />Build your own profile<br />Maybe keep it separate <br />from biz?<br />Interact<br />...
Update words/photos<br />Wall/Info, News Feed<br />Comments/Likes<br />Friending Policy<br />Privacy Settings<br />Control...
Set up a FACEBOOK Group/Business Page<br />Invite ‘fans’<br />publish events, goings on<br />interactive shop window<br />...
http://www.facebook.com/...unique URL<br />
FACEBOOK Business Page<br />Link from emails/web site<br />Run it like your site<br />Feed from page to your site<br />Upl...
FREE FACEBOOK Business Page e-Book<br />by Peter Fletcher<br />TheRealEstateMarketingMaven.com<br />
FACEBOOK Fan Box<br />Have your FB<br />Business page<br />Update your site<br />+ advertise FB page<br />
Post your own FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />cancel + monitor<br ...
Post your own FACEBOOK Ads<br />Bid / Budget<br />Impressions<br />Clicks<br />Click Thru Rate<br />Cost per Click<br />Co...
Create your FACEBOOK Ads<br />Click Advertising<br />CREATE AN ADVERT<br />Design<br />Target<br />Pricing<br />
FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have ...
SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,0...
3. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, upda...
Biz Stone, Founder, Twitter.com<br />
3. TWITTER Vocab_ message = tweet_ people who tweet = tweeps_ meet up with tweeps = tweetups_ forward on tweet = retweet (...
http://twitter.com/chazgunningham<br />
http://twitter.com/aussiehome<br />
3. TWITTER_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?<br />
3. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on inte...
3. TWITTER_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ bra...
3. TWITTER extensions_ iphone/blackberry apps_ tweetdeck (organises it all)_ twitpic.com (photos out as tweets)<br />
TWITPIC.com<br />App that synchs with twitter<br />Take photo, upload +<br />then it becomes a tweet<br />with a link to t...
4. eNewsletters_ client database_ easy to edit templates_ flick the switch, off they go_ news, events, stats, advice_ no p...
4. eNewsletters_ enewslettersonline.com (Vic Park, talk with Sue Nesci, $695 set up, from $275/yr)_ custom made one; inc S...
4. eNewsletters_ sign up from yr web site_ unsubscribe/privacy_ keep top of mind, direct_ WIIFT<br />
5. Video/Podcasts_ video = compulsive on the web_ podcasts = usu. Audio_ interact directly_ upload to Youtube<br />
Chad Hurley, Cofounder, Youtube.com<br />
Aussiehome TV show…<br />
Upload movies to        <br />Obama did 1,678<br />87 mn views<br />Av age 45-55 yrs<br />tag ‘perth real estate’<br />DIY...
www.youtube.com/aussiehometv<br />Creates online vid<br />Code for you to use<br />‘testimonial mountain’<br />Draws in vi...
“perth real estate” search on Youtube…<br />
5. Podcasts_ record audio_ convert to podcast (byoaudio.com)_ paste web address onto property_ testimonials, talk about pr...
6. Blogs_ interactive 2-way web pages_ you “post” an opinion/story/view   + allow public to comment_ you have a lot to say...
Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the li...
BLOGS- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back ...
BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)latter can fit r...
THE RULES…<br />not expensive in $’s<br />Blog often, blog interesting<br />Show yourpassion<br />Encourage staff to blog<...
BENEFITS? <br />Better Traffic & SEO to your site<br />Fun, empowering for you/staff<br />Listen + Learn from your public<...
Blogs are fantastic for SEO!<br />
LINKEDIN.com<br />Professional networking<br />Makes connections visible<br />Worth being there<br />Est 2003<br />40 mn m...
LINKEDIN.com<br />Professional networking<br />Makes connections visible<br />Worth being there<br />Est 2003<br />40 mn m...
Flickr.com<br />Est 2004<br />Photo sharing<br />Galleries, comments<br />Company web address<br />3.6bn images<br />Bough...
Flickr.com<br />Tag photos<br />Organise into sets<br />Storage for blog pix<br />Create your own space<br />Need yahoo em...
USED TOGETHER – rinse and recycle          - use bit.ly and tweet the links                - comment on blogs             ...
SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are g...
THANK YOU! _ loads of ideas_ feedback forms/follow ups?- for these slides, contact me…charlie@aussiehome.com<br />
FUTURE DATES3rd Sept, Wembley – GOLF DAY!19th Oct, 9am-1pm - Facebook course (4 CPD pts), REIWA                2-5pm – Twi...
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Leadership Circle, with commentary

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Presentation by aussiehome.com coFounder and MD, Charlie Gunningham, on how to use the power of internet marketing in real estate.

Your own real estate site, plus Google, plus Facebook and Twitter, with enewsletters - the 'how to do it' is explained.

Published in: Real Estate, Technology, Business
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Transcript of "Leadership Circle, with commentary"

  1. 1. Leadership Circle<br /> with Charlie Gunningham<br />
  2. 2. Our Mission<br />“ putting media power back<br /> in our clients’ hands ”<br />
  3. 3. Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009<br />
  4. 4. Internet Media:the power back in your hands1. Your Site + Google2. Facebook3. Twitter 4. Enewsletters5. Blogging<br />
  5. 5. YOUR SITE = YOUR MEDIA_ Your brand / differentiation_ Only your listings_ Your message_ Grab emails_ Make a connection_ Your broadcast<br />
  6. 6. YOUR SITE : latest_ is it in old/latest language? _ how it is on Google?_ does it upload to Google RE?_ does it have latest features?_ video? Mapping? StreetView? Blog? etc… etc…<br />
  7. 7.
  8. 8. asp vsaspx (Dotnet)_ asp no longer supported (but will work)_ asp will not support future innovations_ aspx search more robust + faster_ aspx better support, XML-componentswe’ve not coded in asp since mid 2007<br />
  9. 9. 1. GOOGLE – being found (SEO)_ It’s not rocket science_ Google reads text_ Title tag (80 characters)_ blogs are great_ update/fresh <br />
  10. 10.
  11. 11. REIWA Property Management Breakfast, 16th July 2009 Slide 11<br />
  12. 12.
  13. 13. Just a few case examples…_ “broome real estate” hutchrealstate.com.au_ “northbridge apartments for sale” limnios.com _ “subiaco real estate” paxtonhoad.com.au<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17. 1. GOOGLE – being found (SEO)_ think of phrases they’d put in (now!)_ test them out on Google…_ how do you fare?_ employ SEO tactics_ keep an eye on it, brag about it!_ it’s credibility (free organic search)<br />
  18. 18. 2. GOOGLE Real Estate_ July 6th, 2009, 3pm_ new way of being found_ aussiehome, REIWA, upload for you_ your web sites can also be uploaded_ REA and domain are not (yet?ever?)<br />
  19. 19.
  20. 20.
  21. 21. http://maps.google.com.au/realestate<br />
  22. 22.
  23. 23. 2. GOOGLE Real Estate_ get yourself on there ($150 to code it)_ future: your web site + google?_ makes your site most important_ is there any danger here? Not for you, but YES for large real estate portal biz models<br />
  24. 24. 2. Facebook.comMark Zuckerberg, Founder<br />
  25. 25. Do your own FACEBOOK Profile Page<br />free ‘n’ easy to set up<br />people find you<br />you’re in control<br />540,000 in Perth<br />more &gt; 40 than &lt; 20<br />500+/day in Perth join<br />
  26. 26. http://www.facebook.com/gunningham<br />
  27. 27. Your own FACEBOOK Profile Page<br />Build your own profile<br />Maybe keep it separate <br />from biz?<br />Interact<br />WIIFT!<br />
  28. 28. Update words/photos<br />Wall/Info, News Feed<br />Comments/Likes<br />Friending Policy<br />Privacy Settings<br />Controls for ads/pages<br />
  29. 29. Set up a FACEBOOK Group/Business Page<br />Invite ‘fans’<br />publish events, goings on<br />interactive shop window<br />Walls, Photos, discussions<br />Import blog feed, apps<br />
  30. 30. http://www.facebook.com/...unique URL<br />
  31. 31. FACEBOOK Business Page<br />Link from emails/web site<br />Run it like your site<br />Feed from page to your site<br />Upload videos<br />Build a community<br />
  32. 32. FREE FACEBOOK Business Page e-Book<br />by Peter Fletcher<br />TheRealEstateMarketingMaven.com<br />
  33. 33. FACEBOOK Fan Box<br />Have your FB<br />Business page<br />Update your site<br />+ advertise FB page<br />
  34. 34. Post your own FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />cancel + monitor<br />12mn+ views ($1400)<br />
  35. 35.
  36. 36.
  37. 37. Post your own FACEBOOK Ads<br />Bid / Budget<br />Impressions<br />Clicks<br />Click Thru Rate<br />Cost per Click<br />Cost / Thousand Imp’s<br />
  38. 38. Create your FACEBOOK Ads<br />Click Advertising<br />CREATE AN ADVERT<br />Design<br />Target<br />Pricing<br />
  39. 39. FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have a reason, WIIFT, part of marketing<br />
  40. 40. SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing <br />
  41. 41. 3. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…<br />
  42. 42. Biz Stone, Founder, Twitter.com<br />
  43. 43. 3. TWITTER Vocab_ message = tweet_ people who tweet = tweeps_ meet up with tweeps = tweetups_ forward on tweet = retweet (RT)<br />
  44. 44. http://twitter.com/chazgunningham<br />
  45. 45. http://twitter.com/aussiehome<br />
  46. 46. 3. TWITTER_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?<br />
  47. 47. 3. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections<br />
  48. 48. 3. TWITTER_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects<br />
  49. 49.
  50. 50. 3. TWITTER extensions_ iphone/blackberry apps_ tweetdeck (organises it all)_ twitpic.com (photos out as tweets)<br />
  51. 51. TWITPIC.com<br />App that synchs with twitter<br />Take photo, upload +<br />then it becomes a tweet<br />with a link to the photo<br />Can be done from mobile<br />http://twitpic.com/photos/chazgunningham<br />
  52. 52. 4. eNewsletters_ client database_ easy to edit templates_ flick the switch, off they go_ news, events, stats, advice_ no print cost, collect emails<br />
  53. 53. 4. eNewsletters_ enewslettersonline.com (Vic Park, talk with Sue Nesci, $695 set up, from $275/yr)_ custom made one; inc SMS too? (talk to aussiehome.com, can be custom made, linked to site)<br />
  54. 54. 4. eNewsletters_ sign up from yr web site_ unsubscribe/privacy_ keep top of mind, direct_ WIIFT<br />
  55. 55. 5. Video/Podcasts_ video = compulsive on the web_ podcasts = usu. Audio_ interact directly_ upload to Youtube<br />
  56. 56. Chad Hurley, Cofounder, Youtube.com<br />
  57. 57. Aussiehome TV show…<br />
  58. 58.
  59. 59. Upload movies to <br />Obama did 1,678<br />87 mn views<br />Av age 45-55 yrs<br />tag ‘perth real estate’<br />DIY, free<br />
  60. 60. www.youtube.com/aussiehometv<br />Creates online vid<br />Code for you to use<br />‘testimonial mountain’<br />Draws in viewer<br />
  61. 61. “perth real estate” search on Youtube…<br />
  62. 62. 5. Podcasts_ record audio_ convert to podcast (byoaudio.com)_ paste web address onto property_ testimonials, talk about property, the area, the market…<br />
  63. 63. 6. Blogs_ interactive 2-way web pages_ you “post” an opinion/story/view + allow public to comment_ you have a lot to say!_ and if you listen, you can learn too<br />
  64. 64. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)<br />
  65. 65. BLOGS- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine<br />
  66. 66. BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)latter can fit right inside your site<br />
  67. 67. THE RULES…<br />not expensive in $’s<br />Blog often, blog interesting<br />Show yourpassion<br />Encourage staff to blog<br />Be authentic<br />Ideas spread<br />Allow publicto comment<br />
  68. 68. BENEFITS? <br />Better Traffic & SEO to your site<br />Fun, empowering for you/staff<br />Listen + Learn from your public<br />Gather interesting content<br />What goes around comes around<br />“Markets are conversations”<br />
  69. 69.
  70. 70. Blogs are fantastic for SEO!<br />
  71. 71. LINKEDIN.com<br />Professional networking<br />Makes connections visible<br />Worth being there<br />Est 2003<br />40 mn members<br />http://www.youtube.com/watch?v=IzT3JVUGUzM<br />
  72. 72. LINKEDIN.com<br />Professional networking<br />Makes connections visible<br />Worth being there<br />Est 2003<br />40 mn members<br />
  73. 73. Flickr.com<br />Est 2004<br />Photo sharing<br />Galleries, comments<br />Company web address<br />3.6bn images<br />Bought by Yahoo!<br />
  74. 74. Flickr.com<br />Tag photos<br />Organise into sets<br />Storage for blog pix<br />Create your own space<br />Need yahoo email (free)<br />
  75. 75. USED TOGETHER – rinse and recycle - use bit.ly and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates<br />
  76. 76. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)<br />
  77. 77. THANK YOU! _ loads of ideas_ feedback forms/follow ups?- for these slides, contact me…charlie@aussiehome.com<br />
  78. 78. FUTURE DATES3rd Sept, Wembley – GOLF DAY!19th Oct, 9am-1pm - Facebook course (4 CPD pts), REIWA 2-5pm – Twitter course (3 CPD pts), REIWA9th Nov, 9am-5pm – Internet Mkting course (7 CPD pts), REIWANov – tba – Facebook and Twitter in Computer Labs UWA 2nd Dec, 9am-1pm - Facebook course (4 CPD pts), REIWA 2-5pm – Twitter course (3 CPD pts), REIWA2nd Dec – aussiehome.com’s 10th birthday party with bowls!<br />
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